3 Axioms of 21st Century Music Biz
May3110:59 AM
Filed in: Indie Advice
The following summary regarding the marketing and promotion of music in the twenty-first century comes from James Lamberti, VP Of Marketing & Artist Services for Topspin Media, a new technology startup.
These three tiny bullet points summarize the business perfectly for today's artist and content owner. Of course, it does over-simplifiy things greatly as none of these steps are simple to excel at, and each requires a tremendous amount of time to successfully develop.
But the point remains; as an independent artist, what are you doing with each of these three points to spread your music, propel your career, and turn your passion into a sustainable business?
1. Data is my A&R agent.
2. Viral Marketing is my radio promotion.
3. Direct-to-fan is my retail store.
There's a tremendous amount of discussion we can develop from this tiny little bit of information. What do you think? Share your thoughts and ideas...
Discuss!
