Be Concise.

December 06 2011, 12:14 PM

Whatever it is you create, keep it as short and to the point as possible.

Don't waste words, don't waste notes. Be economic. This includes songs, intros, solos, blog posts, comments, bios, essays, books, video messages... whatever.

Be careful not to cut a thought or emotion short, but don't over-think it either. It's a fine line that's easy to cross.

Be concise and efficient. It brings focus to your message.

Don't make the same mistake Metallica continues to make. Just because you think a riff is groovy or fun to play, it doesn't mean your fans want to hear you play the same damn thing over and over for 18 minutes.

To quote Shakespeare, "Brevity is the soul of wit".

I hope this wasn't too long.

—Brian Thompson

Tags: Marketing | Promotion | Brevity | Branding

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