Conditioning Your Fans And Their Expectations
November 21 2011, 10:07 PM
Filed in: Indie Advice
Condition your fans' expectations. Reinforce your brand.
Consider these three things regarding your online behaviour: content regularity, content quality and content frequency.
If you mindfully act upon these three things dependably and reliably, you will condition your fans to return to your website on a regular basis to consume more content (pictures, videos, art, infographics, music, podcasts, advice, blogs, thoughts, poems… you name it).
A fan that consumes more content from you, and has a happy emotional response from it, has a stronger emotional attachment to your product, your art, your brand… you.
A strong emotional attachment is what creates a life long fan… or better yet, a loyal customer and brand evangelist.
It's really not that hard.
So… why aren't you posting and creating regular content?
