DIY Tip: Social Media Rewards For Fandom & Loyalty
March 15 2011, 11:51 AM
Filed in: Podcast
Today's DIY Tip is about monitoring the mentions of your band (or brand) online and making the most out of your supporters and fans.
If you're tracking what's being said about you online (Twitter, blogs, blog comments, Facebook fan page postings, etc.) you have a huge opportunity to reward your fans and strengthen the relationship.
Do you have a casual, unconnected fan who casually mentioned you in their Twitter feed? Why don't you send them a private thank you message? Why don't you reward their public display of affection for you with a link to a free download? Or a coupon for a discount in your store? Or a meet n' great opportunity at one of your live shows? Or a personalized video thank you message?
The possibilities are endless and the upside benefits are immeasurable. And it only takes a moment of your time!
By giving out random acts of kindness to people who speak about you, you're opening the doors to creating a potential lifelong fan or customer, who in turn will continue to evangelize you to their friends and followers, which in turn creates new fans.
It's just one big happy, continuous circle of social currency paying off... for both you and your fans.
Reward your fans and keep the love coming!
Thanks for watching!
Brian Thompson
