Episode 11: The Music Biz Weekly Podcast
How To Create An Event Around Your Album Release

May 27 2011, 10:16 AM

Filed in: Podcast

In today's podcast Michael Brandvold and I chat about this week's Amazon promotion for the new Lady Gaga album where they sold her new digital release, one day only, for only 99 cents. We discuss some of the problems this promotion had, the history of music retailers doing this type of "loss-leader" event, and we close with some key take-away learnings which artists can use in developing their music career by injecting some exciting and creative promotions into the mix.

Want to hear more? Well you'll just have to click 'play' then won't you? :)

Be sure to follow Brian on Twitter here and Michael on Twitter here.
Let us know your thoughts in the comments below and share your own tips and tricks with us!

Thanks for listening,
~ Brian Thompson

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