Marketing via Targeted Connections
September 28 2011, 12:02 PM
Filed in: Indie Advice
And by followers, I mean your Facebook Friends, your Twitter Followers, those who have you in a Google+ Circle, and your email subscribers… amongst many others.
Here's a quote I recently heard while listening to the Six Pixels of Separation Podcast with Mitch Joel (sorry, I can't recall which episode it was):
If you don't surround yourself with people who have the potential to care about you and care what you're doing, you're wasting your time, you're wasting your effort and wasting your potential. You have to find these people in a mindful and systematic way.
Truth. Keep this in mind, as this also pertains to who you bring into your inner circle as a part of your team.
So whatever you do, don't just focus your online social media efforts on quantity of connections. Instead, focus your efforts on building a true network of quality fans and influencers.
Don't know how? For starters, put Twitter Search to work for you. I recently did an 84 min. webinar on this exact topic (How to Use Twitter to Promote Your Music). Click here to purchase it for only $5, using the following discount code: mbww050.
What methods do you use to connect with potential fans and industry insiders who matter most to you?
— Brian Thompson
