Nettwerk CEO Puts Fans in Charge of Bands

February 01 2009, 09:39 AM

The people formerly known as the audience are doing more than just fact-checking newspaper stories, time-shifting TV shows and capturing breaking news on their cameraphones. They are also helping run their favorite bands, designing and voting on concert T-shirts, mixing studio albums and even voting on which cities should be included in a band's tour.

Full Article here, courtesy of PBS:
http://www.pbs.org/mediashift/2008/12/nettwerk-ceo-terry-mcbride-puts-fans-in-charge-of-bands346.html

Tags: Digital News | Terry McBride | Nettwerk

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