Persistence Leads To Success
As an artist you are just like any other entrepreneur, hoping that your passion and talent will lead to a sustaining career. But as with any entrepreneur, simply having a great product isn't enough.
How will people hear of what you have to offer? How will you develop a buzz around your music?
Creating a solid business and marketing plan with a clearly defined goal is the first step. But as you work through your plan and make all of the necessary calls, you'll undoubtedly be confronted with many closed doors and unanswered emails. This is where the majority of bands falter and begin to lose their way. They give up far too early and aren't prepared for the countless hours of working the finished product...your album.
So what sets successful artists and entrepreneurs apart from the rest of the pack? Persistence and perseverance. It may sound like an overused cliche, but it's the truth: Persistence leads to success.
Let's take a look at the literal definition of the word:
- Pronunciation: \pər-ˈsist, -ˈzist\
- Function: intransitive verb
2 : to be insistent in the repetition or pressing of an utterance (as a question or an opinion)
3 : to continue to exist especially past a usual, expected, or normal time
So, in a nutshell: Don't take no for an answer. Never give up. Be Fearless.
Realize that sticking to your guns and never backing down is the difference between success and failure. Most failures come from those who give up too soon, who lose faith in their original vision, and who lack the commitment to plough through all of the everyday menial tasks that are required to get you through to the other side.
Take a look at your music, your marketing, and the promotion of your music career. Are you being persistent on each and every one of these fronts?
Social Media Marketing?
Consistent blogging. Are you connecting with your fans on a regular basis? Are you giving your fans a constant stream of new material which they can connect with (songs, videos, blogs, cartoons, photos, etc.) and pass it along to their friends?
Some of the greatest albums of all time have only twelve songs on them, which were chosen out of a stack of fifty. How would those albums have turned out if the artist had just stopped writing after the first twelve songs?
It takes many "impressions" before your name and product stick into the mind of the consumer, opening you up for a potential sale. Are you doing everything you can to stick? How many impressions are you making on your target audience? You need to be in as many places as possible, as often as you can.
It's virtually impossible to have a successful career as an artist without consistent touring. To this day, there is no better way of developing a buzz for your band than through live performances. It's also impossible to gain the attention of important artist managers, booking agents, and labels without having a developed fan base, a "story", that spreads further than your own local scene.
If you can prove that you can do it on your own and develop a following, then industry professionals will start to take notice and will be much more inclined to get involved and help take you to the next level.
"He who says he can, and he who says he can't, are both usually right." - Confuscious
It's not easy being an artist. Success never seems to come quickly or easily enough. But one thing is for certain, only those who are persistent have the chance of reaching their goals. There's no shortcut to success. While the other guy is sleeping, you need to be working. No amount of talent can beat that.
The power of persistence. Embrace it, harness it, and watch your dreams come true.
Check out the video below for some very inspirational words from one of Hollywood's most successful actors, Wil Smith. It's ten minutes long, but it's worth it...