The Rock Star Branding Podcast Ep. #59 – Are You Servicing Your Audience?

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service your audience
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for another fun yet informative discussion on what it takes for an artist to get noticed, reach their goals, and have a lasting career in the music industry.

In this week's episode we discuss Bob Lefsetz's recent plea to musicians to end the hype, pay attention to their existing fans, and to no longer take them for granted.


"Forget about acquiring new people. If you service your audience they will get you new fans."
- Bob Lefsetz

This quote is from controversial music industry blogger Bob Lefsetz's animated chat and keynote interview with Pete Tong at IMS 2013 (the International Music Summit in Ibiza)

watch the video here:


listen to the audio here:

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The DIY Daily Podcast #390 - June 20, 2013

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the secret of change is to focus all of your energy, no on fighting the old, but on building the new. - socrates
read today's new Poem of the Day
from Brian Thompson here.


Today's episode features a discussion on:

How to go from intention to realization
and
The Formula That Puts You in Control of Success

###
Share your personal story with The DIY Daily audience by sending an email for Brian to read on air at: thediydaily@thornybleeder.com.
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Listen and/or Download here:


The Featured Song of the Week is The Devil In Me, by Todd Kerns. Visit Todd online at: www.toddkerns.com.

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The Rock Star Branding Podcast Ep. #57 - Waiting to Be Picked Isn't a Plan For Success

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pick-yourself
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for another fun yet informative discussion on what it takes for an artist to get noticed, reach their goals, and have a lasting career in the music industry.

In this episode we talk about something that's commonly spoken of in entrepreneurial and creative circles, from people like Seth Godin to James Altucher to even Bob Lefsetz, choosing yourself... rather than waiting for someone else to find and choose you.

watch the video here:



listen to the audio here:

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The DIY Daily Podcast #62 - February 15, 2012

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Today's Topic? Be Remarkable!

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Are Musicians Still Delusional About Getting Signed? - Ep. 32: The Music Biz Weekly Podcast

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Major Label Cartoon
We've chatted about this before… but we're talking about it again.

Why? Because it's a fact that
75% of artists still want to get signed by a major label, despite the fact that the majority of artists never see any money from these relationships and they often get dropped after only a couple of years, leaving them with nothing… not even the ownership of their album masters.

Join
Michael Brandvold and I as we kick off our discussion around a recent email to Bob Lefsetz that was sent to him by Matt Murphy, The Jazz Lawyer.

You can subscribe to The Music Biz Weekly Podcast on
iTunes here… or listen to it on Soundcloud here or using the player below.

Ep. 32: The Music Biz Weekly Podcast - Are Musicians Still Delusional About Getting Signed? by Thorny Bleeder

As always I'd love to hear your thoughts and comments, join in on the discussion below...
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Success In The Music Industry


I've heard the name, but knew nothing about him. But after reading the most recent Lefsetz Letter (from Bob Lefsetz) titled Howard Bloom - Success in Music Industry, I was beyond intrigued about this former music industry publicist, Howard Bloom.

Howard Bloom is an American author. Born June 25, 1943 in Buffalo, New York, he was a publicist in the 1970s and 1980s for singers and bands such as Prince, Billy Joel, and Styx. In 1988 he became disabled with chronic fatigue syndrome. Since then he has published three books on human evolution and group behaviour, The Genius of the Beast, The Global Brain and The Lucifer Principle, which are informed by his ideas about what underlies the success of major rock and roll artists.

These books generalize and extend his ideas about what makes rock and roll artists successful to human nature. According to him: "Everything from the wolf-pack behaviour of music business executives to the lemming-like conduct of hypocritical journalists helped shape my insights" and that "The real magic of rock happens at a concert, where if the performers are successful, individuals ... merge in a pulse of common emotion ... This consolidation mirrors the force that create much of both human good and evil".

Turn off the TV. Hit pause on your music… and watch the video below, it's 6 minutes well spent. There are so many incredible quotes from Howard in this short little video, including:

"There is no such thing as being a genius. Every single day you have to deliver things in wondrous ways to the best of your minimal abilities."

"The trick is persistence… once you get a sense of what you want to do, do it with all your strength and all your might and do it every day…"


What take-aways did you get from this video?
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Episode 10: The Music Biz Weekly Podcast
What Do Fans Want? Albums, Singles, or EPs?

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Here it is, our 10th Episode! Wow, time flies.

Well after two weeks of having some amazing guests (Ian Rogers from Topspin on Episode 8, J Sider from RootsMusic on Episode 9), this week's episode finds us back to just Michael and myself. Today's discussion begins with a reading from a recent article titled "Albums" (from April 28, 2011) in The Lefsetz Letters, written by Bob Lefsetz.

Check out Bob Lefsetz and The Lefsetz Letters. Read the "Albums" article here.

What begin on-topic with how music used to be released in the past, and how it should be released now, in the digital social age. But then we take a bit of a detour and discuss "brand monitoring" on social channels and across the web. Are you listening to what the internet is saying about you? If not, you need to. Anyways, listen to the podcast to learn more!

And many thanks listening everyone. If you enjoyed this episode and think you might have a friend who'll dig it, please share!

So, what do you think... Albums, Singles, or EPs? What's your choice?

~ Brian Thompson
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The DIY Daily is a free daily newsletter & podcast from Brian Thompson

Inspire. Educate. Motivate.

brian thompson - summer 2013
brian thompson
music consulting & marketing coach

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Thorny Bleeder is your home base for Music Marketing, Branding and Motivation. We're an artist development community providing creative coaching, music consultation and marketing mentorship.

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