Digital Strategy
My Solution To Save The Music Industry
Nov1311:37 AM
Filed in: Opinion
The music industry's money, energy, passion and creativity would be better spent trying to improve upon the user experience of file sharing rather than fighting it through legislation.
Focus on what the music consumer really wants, and deliver it, blowing away any and all expectations.
The businesss needs to out-think the freebie alternatives, create something new that can't be replicated through file sharing, and then monetize that new technology through a paid monthly service.
No, I'm not talking about another iTunes clone. That's boring. And while I do love Spotify, it can become boring as well since there's no Recommendation Engine to encourage new music discoveries. And there's no graphics to to entertain the ADHD kids.
The answer lies within existing technologies which we can morph and create something with. Something new that...
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Free Downloads A Sign Of Your Success?
Mar2608:42 PM
Filed in: Opinion
Well, in short...Yes. The amount of downloads on bit torrent sites DO signal the amount of success you're having. Makes sense, right?
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Podcast: Media, Gatekeepers, Fandom, Gaming & More
Mar2304:23 PM
Filed in: Indie Advice
Have a spare hour to listen in on a captivating discussion from music industry insiders?
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Twitter Music Promotion and Marketing Guide
Mar1110:44 AM
Filed in: Indie Advice
Are you on Twitter yet? Is your band?
It can be confusing at first, regardless of how simple it may appear to be.Click To Read More...
Five Tips for Musicians to Engage Their Fans Digitally
Mar1110:25 AM
Filed in: Indie Advice
In today's wired marketplace, musicians have to forge a personal relationship with their audience to keep their fans' interest. And for many, that means creating opportunities for fans to have an inside look into all aspects of an artist's life.Click To Read More...
Should ISPs Pay Music Royalties?
Feb2809:37 AM
Filed in: Opinion
This isn't a new argument, this debate actually goes back about six or seven years. Nor am I suggesting this as a final solution to the financial woes of the music industry.
But the question begs to be asked yet again: Should Internet Service Providers (ISPs) pay digital music royalties?Click To Read More...
Sharing: Good For Business?
Feb2510:11 AM
Filed in: Opinion
Sharing is good for business.
Just ask Radiohead or Nine Inch Nails, it certainly worked for them. NIN's Ghosts I-IV album was given away for free last year by the artist, but it was also the number one digital download album of the year on Amazon.Click To Read More...
