Digital Strategy
Creative Digital Marketing For Songwriters
Jan3106:20 PM
Filed in: Indie Advice
Here's a free download of a slideshow presentation I prepared for my speaking engagement at Songposium 2012 in Toronto last week.
The slides are a summary of the main "talking points" I was intending to use for my presentation… but unfortunately I ran out of time since I was having far too much fun going over this: Top 31 Ways to Suck at Social Media Marketing.
Regardless, many of the slides are represented by blogs I've already written and posted here on Thorny Bleeder. So if a certain slide intrigues you just do a quick search for it and you'll find more info.
Click To Read More...
Hisham Dahud Talks About Music Marketing With BitTorrent | Ep. 43: The Music Biz Weekly Podcast
Jan2608:02 PM
Filed in: Podcast
Join Michael Brandvold and myself, Brian Thompson, for this week's 37min. episode.
This week we're joined by special guest Hisham Dahud (music industry journalist for Hypebot and digital marketer with Fame House). We get down and dirty and have a very in depth discussion about the recent and very successful campaign that electronic artist Pretty Lights did in partnership with BitTorrent.
Hit play below and share your thoughts with us in the comments. Or of course you can always send us a tweet or leave us a comment on Facebook too. Whichever you choose... share share share!
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The New Music Economy: Demand = Value
Jan2306:33 PM
Filed in: Indie Advice
Demand = Value
If there's no demand, there's no value.
If you create demand you create an opportunity for monetization.
Without demand, your music is essentially worthless to the public, regardless of what you paid to record and produce it.
Encourage an open environment of sharing around your music.
Sharing creates new fans.
Fans create demand.
Monetize!
Click To Read More...
The DIY Daily Podcast #47 - January 23, 2012
Jan2310:01 AM
Filed in: Podcast
Today's Topic?
In Discussion, my new controversial blog post:
I Don't Want To Own Music, I Just Want To Listen To Music.
Click To Read More...
I Don't Want To Own Music, I Want To Listen To Music.
Jan2105:09 PM
Filed in: Opinion
"Culture is the sum of all the forms of art, of love, and of thought, which, in the coarse or centuries, have enabled man to be less enslaved”
—Andre Malraux
An editorial by Brian Thompson.Click To Read More...
Two Guys Bullshitting About Music | Ep. 40: The Music Biz Weekly Podcast
Jan0607:34 AM
Filed in: Podcast
Join Michael Brandvold and myself, Brian Thompson, for a 40min. episode as we bullshit about various music marketing topics such as listening to the social web for mentions of your brand, social media etiquette, how to pitch your music to people in the industry, plus a new option for you to get your music onto streaming music sites such as Spotify, Rdio, and MOG.
Click To Read More...
Buy Your Tix Now: Songposium in Toronto, Halifax & Winnipeg
Jan0505:56 PM
Filed in: Music News
January 28 is quickly approaching and that's the day I'll be speaking on Digital Marketing at Songposium 2012 in Toronto. The event is also being live streamed to Halifax and Winnipeg, so if you're a musician in any of these areas I hope you'll take advantage of this amazing day of information.
BUY TICKETS HERE:
Toronto
Halifax
Winnipeg
Click To Read More...
What's More Important, a Facebook Like Or an Email Address? | Ep. 38: The Music Biz Weekly Podcast
Dec2205:27 PM
Filed in: Podcast
There's lots to consider with your digital strategy when releasing new media to your fans. Hit Play below and get our take on the subject.
What do YOU think?
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People Don't Wait In A Digital Queue
Nov2805:07 PM
Filed in: Indie Advice
Pre-Releases. Advance listening. Singles going to radio a month before they're available. Video premieres before the music can be purchased.
Why do labels and bands still do this? Is it out of old habit? Or lack of marketing creativity?
Seriously though, who are we kidding?
People don't wait in a queue on release day any more. And more importantly, digital lineups don't exist.
Click To Read More...
19 Essential Artist Advice Blogs You May Have Missed
Aug3001:59 PM
Filed in: Indie Advice
We know, it’s summer and you don’t want to stay indoors all day everyday, staring at a computer screen and reading blogs about how you can improve your career in music. Well don’t worry, even if you missed some of our columns while relaxing on the beach, we’ve put together a great list of our previous Indie Artist Advice columns on The Bleeder Blog so you can get you all caught up.
Summer is almost over and Fall is quickly approaching. If you're an independent artist, now's the time to dive in and refocus your efforts for the last quarter of the year.
If these articles leave you hungry for more information and ideas, we do private one-on-one consultations. Maybe we can help you out! Even if you're not in our area (Vancouver), we also do sessions via Skype. Feel free to send us an email if you're interested: brian@thornybleeder.com
Ok, let's get to it. Dig in and enjoy...
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My Solution To Save The Music Industry
Nov1311:37 AM
Filed in: Opinion
The music industry's money, energy, passion and creativity would be better spent trying to improve upon the user experience of file sharing rather than fighting it through legislation.
Focus on what the music consumer really wants, and deliver it, blowing away any and all expectations.
The businesss needs to out-think the freebie alternatives, create something new that can't be replicated through file sharing, and then monetize that new technology through a paid monthly service.
No, I'm not talking about another iTunes clone. That's boring. And while I do love Spotify, it can become boring as well since there's no Recommendation Engine to encourage new music discoveries. And there's no graphics to to entertain the ADHD kids.
The answer lies within existing technologies which we can morph and create something with. Something new that...
Click To Read More...
Free Downloads A Sign Of Your Success?
Mar2608:42 PM
Filed in: Opinion
Well, in short...Yes. The amount of downloads on bit torrent sites DO signal the amount of success you're having. Makes sense, right?
Click To Read More...
Podcast: Media, Gatekeepers, Fandom, Gaming & More
Mar2304:23 PM
Filed in: Indie Advice
Have a spare hour to listen in on a captivating discussion from music industry insiders?
Click To Read More...
Twitter Music Promotion and Marketing Guide
Mar1110:44 AM
Filed in: Indie Advice
Are you on Twitter yet? Is your band?
It can be confusing at first, regardless of how simple it may appear to be.Click To Read More...
Five Tips for Musicians to Engage Their Fans Digitally
Mar1110:25 AM
Filed in: Indie Advice
In today's wired marketplace, musicians have to forge a personal relationship with their audience to keep their fans' interest. And for many, that means creating opportunities for fans to have an inside look into all aspects of an artist's life.Click To Read More...
Should ISPs Pay Music Royalties?
Feb2809:37 AM
Filed in: Opinion
This isn't a new argument, this debate actually goes back about six or seven years. Nor am I suggesting this as a final solution to the financial woes of the music industry.
But the question begs to be asked yet again: Should Internet Service Providers (ISPs) pay digital music royalties?Click To Read More...
Sharing: Good For Business?
Feb2510:11 AM
Filed in: Opinion
Sharing is good for business.
Just ask Radiohead or Nine Inch Nails, it certainly worked for them. NIN's Ghosts I-IV album was given away for free last year by the artist, but it was also the number one digital download album of the year on Amazon.Click To Read More...
