The Music Biz Weekly Ep #150 - Do The F**king Work!

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winston-churchill-quotes-19
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

Wow, our 150th Episode!

This week we have an honest talk about the need to "just do the f**king work" in order to get to wherever it is you want to go.

We all fight resistance in our lives, whether it be in regard to practice, creativity, planning, writing, business strategy, implementing ideas, or even performing live.

But those who succeed, those who excel at their craft, are those who have pushed through the fear and did thousands of hours of hard, focussed work.

Join us today for a discussion on confronting your dreams, being honest with what you want, and committing to do the work.

If you'd like to read the poem I wrote which I recited in this episode, you can find it here:
http://buff.ly/1jQNk8g

We'd love to hear from you, leave a comment below with your thoughts on today's episode.

Enjoy the show!
bt


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listen to the audio:


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The Rock Star Branding Podcast #81 - Taking Your Band to International Stages: The Cultural Differences

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Old-Suitcase-with-Travel-Stickers2
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

On today's new episode of The Rock Star Branding Podcast I'm joined by my co-hosts Michael Brandvold and Ron Young for a talk about touring to different countries.

How does one prepare for new international audiences?

What are the cultural differences you need to consider when planning, promoting and playing your shows?

We hope you enjoy the show, leave us a comment with your thoughts, we'd love to hear from you.
bt


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The Music Biz Weekly #142 - Can Over-Planning Your Career Cripple Your Creativity?

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Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Our conversation this week might at first seem to counter much of the marketing advice we share on this podcast, can over-planning can kill the spontaneity and creativity in your career?

Artists need to find the sweet spot in their artistic careers, that important middle ground where imagination and creativity intersects with smart business planning and marketing.

Too much of either can leave an artist flummoxed and frustrated, not being able to find and connect with their potential audience or niche.

Leave us a comment with your ideas, we'd love to hear your thoughts on this episode.

Do you have any tips for musicians to help find balance with their creativity and business?

Enjoy the show,
bt


watch the video above or listen to the audio podcast here:



This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloudStitcher Radio, or Blackberry Podcasts.Click to Read More...

The Music Biz Weekly #141 - The Journey of a Rock n' Roll Craftsman, an Interview with Ron Young from Little Caesar

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Ron Young - Little Caesar
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for a killer conversation with Ron Young, singer for the band Little Caesar.

For those of you unfamiliar with Little Caesar, they were signed to a major label deal with DGC/Geffen Records in 1989 and had two big singles, "Chain of Fools" and "In Your Arms".
LITTLE CEASAR-AMERICAN DREAM

Positioned as the next big thing, Little Caesar were managed by a team of industry bigwigs, including Jimmy Iovine, A&R by John Kalodner, and with Bob Rock producing their debut album.

We talk with Ron about the craftsmanship of rock n' roll, living your life with passion, following your bliss, the state of the music industry (old & new), going from a major label signed act to being an independent band, and many other nuggets of creative wisdom.

Enjoy the show... and leave a comment with your thoughts on today's episode!
bt


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listen to the audio podcast here:
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The Rock Star Branding Podcast Ep. #68 - Publicity: A Steady Trickle or a Quick Downpour?

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Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold  & co-host Greg Kihn this week for a discussion on the different approaches to music publicity and how the rate and frequency of being in the media can either benefit or detract from an artist's goals. 

We discuss a variety of real-world examples that you gotta' hear, swinging from one extreme to the other.

Regardless of where an artist's career is at, the concepts we discuss are scalable and be used to work for anyone at any level.

Is there an example of a noteworthy music PR campaign you'd like to share with us? Please leave a comment!

Enjoy the show.
bt

watch the video here:



listen to the audio here:



This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud, Stitcher Radio, and Blackberry Podcasts.
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BreakOut West 2013 in Calgary anyone? I'll be speaking there and doing mentor sessions too.


breakout west 2013
it's that time of year for the annual BreakOut West Conference and Festival, followed by the Western Canadian Music Awards as the weekend's grand finale. this year Calgary, Alberta is its current host… and i have a hunch these folks know how to throw a pretty damn good party.

this year is my fourth return visit to speak at the conference (
Kelowna, Whitehorse, and Regina being my previous three years). rather than doing my own session this year, i'm sitting in on a couple of really great marketing panels along with some amazingly experienced and talented friends and colleagues, in addition to doing some free one-on-one mentoring sessions as well.

so if you're attending the big shindig in Calgary this coming weekend, make sure you RSVP to the sessions below as they're sure to be "
sold out".

i'll see ya' there!
make sure you give me a poke and say Hi, ok?
bt

breakout west 2013- calgary

MARKETING 101: MARKETING HITS & MISSES
Friday, October 4
Spectrum 3, Hotel Arts – 2pm - 3:20pm

read more here


MARKETING 201: SUCCESSFUL MARKETING MATERIALS
Sunday, October 6
Spectrum 2, Hotel Arts – 11am - 12:30pm
read more here


ONE-ON-ONE MENTORING SESSIONS
Sunday, October 6
Raw Bar, Hotel Arts – 3:30pm - 4:30pm

read more here
Click to Read More...

The DIY Daily Podcast #446 - September 27, 2013

Filed in:

people only see what they are prepared to.
read today's new Poem of the Day
from Brian Thompson here.


Today's episode features a discussion on:


9 Thoughts You Need Out of Your Mind


###
Share your personal story with The DIY Daily audience by sending an email for Brian to read on air at: thediydaily@thornybleeder.com.
###


Listen and/or Download here:


The Featured Song of the Week is Resurrection Buzz, by Jana Pochop. Visit her online at: www.janapochop.com.

Click to Read More...

The Music Biz Weekly Ep #126 - The Art of Juggling Business, Band & Label Life with Tim King from SOiL

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Tim King - SOiL

Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for an interview with Tim King, Bassist for SOiL (
http://www.soiltheband.com) and Director of A&R for Pavement Music (http://www.pavementmusic.com), on the art of juggling business, band and label Life. 

Being a professional recording and touring musician also means you also need to be serious about the business side of your career as well
. In today's digitally-driven industry, artists and crew need to multi-task jobs, chores and duties more than ever before.

SOiL has been going strong ever since 1997, join us for a fantastic discussion with Tim King who's juggling a myriad of roles, all devoted to serving the cause of keeping the band in perpetual motion.

enjoy the show!
bt

watch the video podcast here:


listen to the audio podcast here:
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The DIY Daily Podcast #436 - September 11, 2013

Filed in:

do what you do and be who you are
read today's new Poem of the Day
from Brian Thompson here.


Today's episode features a discussion on:

8 Good Morning Questions that Create Happiness


###
Share your personal story with The DIY Daily audience by sending an email for Brian to read on air at: thediydaily@thornybleeder.com.
###

Listen and/or Download here:


The Featured Song of the Week is Numbers, by Guards of May. Visit him online at: www.guardsofmay.com.

Click to Read More...

The Rock Star Branding Podcast Ep. #64 - Is It OK To Make Demands Of Your Live Audience?

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sleeping audience
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for an open discussion on whether or not it's a good idea for an artist to make demands of their live audience.

we've all seen footage of that asshole lead singer who points at someone in the audience and calls them out, yelling at them to stand up.

or how about when the bass player yells at that guy who's taking video with his phone?

it ever ok to do that? to single people out like that?

we talk about a variety of different scenarios where this can happen, and when we think it might be ok to do so. or not.

what do you think? when is enough enough? when do you think an incident merits a pause in the performance? is it ever worth it to distract an audience from the show, having them focus on something negative, rather than you?

leave a comment with your thoughts.
enjoy the show.
bt

watch the video here:



listen to the audio here:

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The Music Biz Weekly #122 - We Ask Blasko from Mercenary Management, How Does a Manager Select an Artist?

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Blasko - The Music Biz Weekly
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

This week we have a discussion with Blasko, bassist for Ozzy Osbourne (formerly with Rob Zombie, Danzig, Prong and Cryptic Slaughter) and manager for Black Veil Brides, through his firm Mercenary Management

We have a killer talk Blasko covering everything from:

- artist development

- the importance of social media marketing for indie bands

- the need to be creative when you have no budget

- how managers discover artists

- what managers need to see before working with a band

enjoy the show and please us a comment with your questions or comments, we'll be sure to answer them either right here or in an upcoming episode.

watch the video podcast here:



listen to the audio podcast here:


This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloudStitcher Radio, or Blackberry Podcasts.Click to Read More...

The Music Biz Weekly Ep. #115 - How to Find a Producer For Your First Recording

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choosing a record producer
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join Brian and Michael for a discussion on a few questions that originated from a piece of listener mail in our email inbox:

1) Advice on how to find a producer that's right for your music? I can make descent demos at my home studio, but I desire to work with someone who really knows how to produce an excellent recording.

2) Advice on how many songs to invest in recording at first? One single to release online? Three to five, for a demo? Go ahead and do a full album?

3) What else should we think about before making the decision to invest all of this time, money and resources?

watch the video here:


listen to the audio here:

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The Rock Star Branding Podcast Ep. #57 - Waiting to Be Picked Isn't a Plan For Success

Filed in:

pick-yourself
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for another fun yet informative discussion on what it takes for an artist to get noticed, reach their goals, and have a lasting career in the music industry.

In this episode we talk about something that's commonly spoken of in entrepreneurial and creative circles, from people like Seth Godin to James Altucher to even Bob Lefsetz, choosing yourself... rather than waiting for someone else to find and choose you.

watch the video here:



listen to the audio here:

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Everyone Just Wants To Have Their Links Clicked: A Talk by Brian Thompson at Northern Voice #NV13


northern voice 2013
I'll be speaking at the Northern Voice Conference, Canada's Premiere Blogging & Social Media Conference, on Friday, June 14 in Vancouver. You should come! This year's event is being held right in my own back yard of Kitsilano at H.R. MacMillan Space Centre / Museum of Vancouver in Vanier Park.

This conference has been rolling every year since 2005, and the organizers have created an event that's inexpensive, informal, and accessible to techies and newbies alike. The goal of Northern Voice is to offer a friendly environment which is open to all who love technology. That's you, right?

Below is a synopsis of the talk I'll be giving, I hope to see you there!
For more information visit www.northernvoice.ca.

Brian Thompson Laughing - May 2013
Everyone Just Wants To Have Their Links Clicked
by Brian Thompson
Friday, June 14, 2013
11am - 11:45am


There's one thing that every online business, blogger, artist, non-profit and entrepreneur want that's the same, regardless of their endeavour. Whether it be for product awareness, to promote a service or an event, to share a review, interview, a new video, a blog post, or to process an online sale… everyone just wants to have their links clicked. In fact, our mutual online existence requires it.

Despite what many may think, having success online isn't just about analytics and metrics and SEO. There's lots of unsaid things which impact a potential fan's or customer's perceptions and decisions, just as it is in the physical world.

Join Brian Thompson from Thorny Bleeder and The DIY Daily for an engaging and insightful talk that focusses on how to approach blogging and social media with a right mind set so that you can become a trusted source to those whose attention you seek. Brian will teach how you can give your content prime positioning to a receptive audience, resulting in awareness, retention, traffic and the clicks you need to power your pursuits.

Buy Tickets to Northern Voice 2013
Click to Read More...

Time Management Tip: Kill Your Mobile Notification Alerts

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iphone-notification-stress-relief
i just turned off all of the notifications on my iPhone (aside from the phone ringing and text messages).

i expect my productivity and focus to improve greatly by doing this one tiny step.

i'm saying goodbye to facebook, twitter, instagram, email and all of my other social media alerts that pop, ding and vibrate as they arrive whenever someone leaves a comment or sends a message.

i'll still be as active as ever, but i'll attend to the networks on my time, rather than attending to every ping as it happens. ahhh... i feel less anxious already.

have you tried this one simple little step yet? try it for a week, i dare ya'!
btClick to Read More...

Brian Thompson, Featured Speaker at Midem 2013 in Cannes, France


Brian-Thompson-Thorny-Bleeder-Midem-2013-Featured-Speaker
I'm incredibly happy to announce that I'll be speaking at Midem 2013 in Cannes, France.

Midem is the world's largest trade fair for the music industry and has been held since 1967. Several thousand musicians, producers, managers, and journalists from around the globe regularly attend the event.

I'll be doing a 30 minute session as a part of the Direct2Fan Camp, the place to be for artists and music entrepreneurs, highlighting the most crucial aspects of the new music business.

The “D2F from A to Z” series are 30min sessions covering one aspect of a D2F strategy every day, from funding to promotion.

When:
Sunday, January 27, 2013
10:40am - 11:10am

Topic:
D2F from A-Z: Distribution

If you plan on being at Midem and want to meet with me, please send me a tweet or email so we can set something up.

Visit Midem online at
www.midem.com.Click to Read More...

10 Reasons Why Your Band Is About To Fire You


firing a band member
I've been having a lot of fun writing these Top 10 lists lately… and judging by the reaction I've been seeing online, you guys like them too.

So what the hell, here's another list for you:

1. You're always late for everything: rehearsals, gigs, load ins, load outs, sound checks, interviews, band meetings… you name it.

2. You don't possess the ability to ever be serious. Seriously. There's a time and a place for everything, but when it's time to focus on business you need to quit with the jack-assery so everyone else can concentrate on the task at hand.

3. You always complain. You're a negative downer on all of the good things the band is trying to create and do.Click to Read More...

How To Use ReverbNation To Promote Your Music: Webinar + Free Slideshow Download

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ReverbNation-Webinar
We are very excited to have Nick Sehn, Product Manager for Promote It and Ferol Vernon from ReverbNation deliver this webinar, How To Use ReverbNation to Promote Your Music.

Join Brian Thompson and Michael Brandvold from The Music Biz Weekly along with Hypebot for a 60 minute webinar into the world of ReverbNation, followed by a 30 minute Q&A.

This webinar was Recorded Live on May 8, 2012 and the video recording can now be purchased at the link below for only $5.
Click to Read More...

The Importance Of An Artist Retaining Rights Ownership: The Rock Star Branding Podcast #15

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Join
Brian Thompson, Michael Brandvold and Steve Jones for a 12 min discussion on the importance of an artist retaining ownership of their brand, masters and copyright. We talk about DIY success story Headwater, label troubles for metal band All Shall Perish, and the shutting down of Roadrunner Records offices.



Available on
iTunes, Stitcher Radio and:

http://www.thornybleeder.com
http://www.thediydaily.com
http://www.michaelbrandvold.com
http://www.brandlikearockstar.com

If you want to book a one-on-one private consultation with Brian, click here for more info.
Click to Read More...

Pursue Your Passion: Goyte, A True DIY Music Success Story. You Can Do It Too.

Filed in:

goyte
Gotye feat. Kimbra ‘Somebody That I Used To Know’ has hit the Number 1 spot on the Billboard Hot 100 in the USA while the album is now sitting at Number 7.

All of this success… for an album that was recorded by himself at home.

Here's an amazing example of someone who had a vision, pursued their passion and didn't let anything stand in their way. This defines DIY.

continue reading by clicking the link below… includes two short documentaries on the making of the album.Click to Read More...

Ep. 54: The Music Biz Weekly Podcast - Curt Smith From Tears For Fears Discusses Social Media and Being a DIY Artist

Filed in:

5015902276_3de34ef7a0_z

In this week's episode we were lucky enough to have a fantastic discussion with Curt Smith, co-founder of  the multi-platinum British music group Tears For Fears, with which he continues to tour worldwide, as well as an acclaimed solo musician.

Curt also writes music for film, television and the web, most recently scoring the independent feature Meth Head. He is also a regular speaker at creative, media and technology events including TEDxHollywood, TEDxSan Francisco, the Billboard Film & TV Music Conference.

Join Curt, Brian Thompson and Michael for a great conversation about social media and music, and being a DIY artist with no label.

Visit Curt Online: http://www.curtsmithofficial.com

Listen on Soundcloud below, download on the widget below or via iTunes or Stitcher Radio.

As always, if you enjoyed this podcast please leave a comment and share it on your Facebook or Twitter page.

Click to Read More...

Attention Canadian Artists: Meet TourHub, Your Band's New Best Friend


TourHub: Canada’s Venues At Your Fingertips

The Music Industry Associations which form the Canadian Council of Music Industry Associations, has spent much of the last year developing an innovative new tool that is set to revolutionize how bands plan and book tours in Canada. That tool is TourHub.Click to Read More...

Indie DIY Artist Tip: Outsource Your Music Video


Drew_Smith
I was browsing the music thread on Reddit and stumbled upon Drew Smith, an independent artist from Hamilton, Ontario. What caught my eye was the following headline, which had me incredibly intrigued:

So my brother outsourced his new music video to Bangalore, India. This is what he got back.

Was I intrigued? Big time.

Was the video going to be a lesson in what not to do? Was it going to become a viral sensation because it was so awful?

OR… was the end product something he could become incredibly proud of?

See for yourself:Click to Read More...

Bob Baker Explains The 3 E's Of Content Marketing | Ep. 36: The Music Biz Weekly Podcast

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Bob Baker - Mr. Buzz Factor
Today's guest on The Music Biz Weekly Podcast is none other than music marketing master Bob Baker, otherwise known as Mr. Buzz Factor.

Join myself, Michael Brandvold and Bob Baker for a fantastic 45min. roundtable discussion as we dive into Bob's 3 E's of Content Marketing: Educate, Entertain and Enlighten.

Not sure what the hell I mean by that? Well then click Play to find out!

Follow Bob online here:
Facebook | Twitter | The Buzz Factor Website


Click to Read More...

8 Steps To Get Your Band Noticed

Sweetheart - XOXOX

This is a guest post written by Marty Zylstra
from the Vancouver band
Sweetheart.


Recently Sweetheart independently released an EP titled "XOXOX". Over the past few months we've been sending CDs out to press, getting college radio play, and local/regional commercial radio spins.

Using this experience I have distilled a "code" of how to promote yourself as an indie band locally/regionally into this simple formula:
Click to Read More...

Are Musicians Still Delusional About Getting Signed? - Ep. 32: The Music Biz Weekly Podcast

Filed in:

Major Label Cartoon
We've chatted about this before… but we're talking about it again.

Why? Because it's a fact that
75% of artists still want to get signed by a major label, despite the fact that the majority of artists never see any money from these relationships and they often get dropped after only a couple of years, leaving them with nothing… not even the ownership of their album masters.

Join
Michael Brandvold and I as we kick off our discussion around a recent email to Bob Lefsetz that was sent to him by Matt Murphy, The Jazz Lawyer.

You can subscribe to The Music Biz Weekly Podcast on
iTunes here… or listen to it on Soundcloud here or using the player below.

Ep. 32: The Music Biz Weekly Podcast - Are Musicians Still Delusional About Getting Signed? by Thorny Bleeder

As always I'd love to hear your thoughts and comments, join in on the discussion below...
Click to Read More...

The True Meaning of DIY. Be Your Own Boss. - Ep. 27: The Music Biz Weekly Podcast

Filed in:

boss-300x300
The title of this week's podcast says it all...

DIY = Being Self Reliant

Listen the podcast below for our 30 minute discussion on things you should consider as you prepare to do things on your own in the world of indie music marketing and promotion.

Despite what the term DIY implies, you don't need to do it all yourself… but you do need to remain in control and to find the right people to help support your goals.

Be smart, build yourself a quality support team.

You can subscribe to The Music Biz Weekly Podcast on iTunes here… or listen to it on Soundcloud here or using the player below.
Ep. 27: The Music Biz Weekly Podcast - The True Meaning of DIY. Be Your Own Boss. by Thorny Bleeder Click to Read More...

Staying Relevant and Keeping in the Public Eye


relevant
Frequency and consistency is everything in today's connected world.

Most brands
(and bands) find it a constant struggle to remain relevant and current to their customers and fans. But the truth is, it really isn't that difficult. In fact, it's easier than ever before.

What happened yesterday is old news. It's all about
real time. It's about right now

What's happening
right now on Twitter? What's happening right now with my friends on Facebook's status ticker? What new music was leaked or just released this morning? What are today's blogs saying about that show last night? What's this week's unexpected viral video sensation?

All of these questions that we seek out in our day to day lives are based
in the present. The now. The current and the happening.

Are you playing this game? Are you providing your connected audience with
content for them to engage with on a regular basis?

It's not difficult, but it does take a concentrated effort and a focus to create a routine for your online marketing plan. 

Let's make it really simple for you. Start with the following two basic concepts and then
increase the two key modifiers (frequency and consistency) as you become more comfortable with your new social media marketing efforts.

1.     Do something Small (at the very least) once a week. 
This can be a blog post, a video blog, sharing a new photo, a gig, an interview...

2.     Do something Big once a month. 
This can be a live performance video, a free download of an acoustic cover tune or a new song or demo, a contest, a big event, new merch, new cross-promotions with other brands, bands, or charities, a live and interactive streaming video Q&A session. The only limit is your creativity.


You create your own story. Don't let your book remain unwritten. 

Create content and engageable actions on a regular basis to give your audience something to chew on and to talk about.Social Media is word of mouth. If you're not giving people something to talk about, you're just simply not in the game.

-- Brian ThompsonClick to Read More...

Bob Cramer CEO of Nimbit Offers Direct-to-Fan Advice - Ep. 26: The Music Biz Weekly Podcast

Filed in:

nimbit
Today's guest on The Music Biz Weekly Podcast is Bob Cramer, CEO of Nimbit.

Nimbit creates solutions for independent musicians and independent record labels around the Direct-to-Fan Music Business Model. Direct-to-Fan gives musicians control over their music, fans, business and careers.

Nimbit artists use an online dashboard to see and manage their music business. This includes sales information, fan information, marketing promotions and results, storefront results, central product catalog (e.g., digital and physical music, merchandise, eTickets), central content management (e.g., band profile and gigs). This allows products and content to be entered once then viewed and changed in one place.

You can subscribe to The Music Biz Weekly Podcast on iTunes here… or listen to it on Soundcloud here or using the player below.

Ep. 26: The Music Biz Weekly Podcast - Bob Cramer CEO of Nimbit Offers Direct-to-Fan Advice by Thorny Bleeder

*sorry for the crummy audio from my end of Skype on this podcast. For some reason my iMac's mic kicked in instead of the really good external mic I always use. Dammit.Click to Read More...

Booking Gigs and How to be Prepared: Ep. 23 - The Music Biz Weekly Podcast

Filed in:

The title says it all.

In a band and unsure how to go about booking shows or how to approach putting a tour together? Then you need to listen to today's new podcast.

Listen to it on Soundcloud
here or just click play on the player below.

What hurdles have you faced while booking shows?
Share your experiences and knowledge using the comments below!


Ep. 23: The Music Biz Weekly Podcast- Booking Gigs and How to be Prepared by Thorny Bleeder
Click to Read More...

DIY Tip: Transform Online Chatter into Offline Opportunities

Filed in:

Today's DIY Tip video blog is about transforming online chatter into offline opportunities.

Stuck in a rut online? Take it offline and connect in real life!

Stand out from the crowd, connect with influencers in your industry via the phone or going out for a beer or a coffee. Become more than just a tweet that scrolls across someone's screen... new opportunities await you.

PS - Can you tell that there's some reno's going on in my building?

Thanks for watching!
Brian
Click to Read More...

DIY TIp: Don't Push, Pull Them In!

Filed in:
DIY-Daily-300pxW

Today's video blog DIY Tip is about abolishing the idea that "...if you build it they will come."

Regardless of whether it's your latest album or recording, your blog, your book, or whatever it is your'e trying to spread to the world... you need to
pull people in with creative use of social media.

Old media is dead.

Get started with social media today and
pull people in by creating intrigue and interest... without cramming and pushing stuff down people's throats (ie. "advertising" or "selling" your goods).

Thanks for watching!

PS - Don't forget to sign up to
The DIY Daily newsletter... it's free and full of tons of killer tips and information. Information is power!


Click to Read More...

Top 10 Ways How To Feel Miserable As An Artist

iStock_000005275485XSmall1

(Or, What Not Do Do)

1. Constantly compare yourself to other artists.

2. Talk to your family about what you do and expect them to cheer you on.

3. Base the success of your entire career on one project.

4. Stick with what you know.

5. Undervalue your expertise.

6. Let money dictate what you do.

7. Bow to societal pressures.

8. Only do work that your family would love.

9. Do whatever the client/customer/gallery owner/patron/investor/ asks.

10. Set unachievable/overwhelming goals. To be accomplished by tomorrow.
Click to Read More...

Storify: Making Stories From The Social Web

Storify

Every time I see a new social media tool, utility, service, app or website I just have to try it out. You never know which one's going to be the next big thing and you can't really trust all of the hype, reviews and press releases that flood the blogs. So whenever I see one that catches my eye I immediately sign up, dive in, and just try things out for myself.

This approach has led to some pretty spectacular tools in my social media arsenal. There are tools I can't live without such as Evernote and Instapaper, and then there's great Twitter management tools like Tweepi, Klout, and Twitter Grader, and of course there's always a plethora of new music sites which offer great potential, with my most recent favourite being Viinyl.

I was on a popular news site not too long ago when I noticed...
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19 Essential Artist Advice Blogs You May Have Missed


We know, it’s summer and you don’t want to stay indoors all day everyday, staring at a computer screen and reading blogs about how you can improve your career in music. Well don’t worry, even if you missed some of our columns while relaxing on the beach, we’ve put together a great list of our previous Indie Artist Advice columns on The Bleeder Blog so you can get you all caught up.

Summer is almost over and Fall is quickly approaching. If you're an independent artist, now's the time to dive in and refocus your efforts for the last quarter of the year.

If these articles leave you hungry for more information and ideas, we do private one-on-one consultations. Maybe we can help you out! Even if you're not in our area (Vancouver), we also do sessions via Skype. Feel free to send us an email if you're interested: brian@thornybleeder.com

Ok, let's get to it. Dig in and enjoy...

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How To Break Your Band: Social Media


The following video is from social media marketing guru Gary Vaynerchuck from Wine Library TV, who I've mentioned before here. This guy is doing everything right with social media and he's created an amazing brand for not only himself, but his company too.

In only 4 minutes he successfully explains why you must embrace and exploit social media
now to grow the profile of your business. While his thoughts are directed towards businesses, we all know that as a DIY artist in an independent band you face the exact same hurdles; reaching a new audience, gaining new fans, and monetizing your new followers to grow your business.

Watch this video, there's some important lessons here for everyone!


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Top 10 Ways To Break Up Your Band


I've worked with tons of bands over the years and one thing remains constant, they almost all breakup eventually. Sure, some can go the distance and outlast the others, but what sets them apart from the bands that just can't seem to keep it together and fall apart?

Well, if you hate the music you play and you want to break up your band, here's a quick checklist for you:

  1. Leave the business side of things to just one band member.

  2. Don't have regular band meetings.

  3. Don't educate yourself on marketing and promotion.

  4. Don't make a list of goals (and never revise them if you do).

  5. Don't utilize the power of social media and online networking tools.

  6. Don't take your band seriously as an entrepreneurial business.

  7. Don't network with other bands and industry people.

  8. Don't build a team of passionate and experienced people around you.

  9. Assume that potential fans, blogs, press, radio stations, labels and agents will find out about your band just because your music is so damn awesome.

  10. Don't respect your fans, and don't interact with them in the way "new media" empowers you to.

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Singer/Songwriter Gives Away Free Song A Week For A Year

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Thorny Bleeder is extremely honoured to present our latest discovery, Scott Valentine. We've created a truly unique approach to spread Scott's music to the world; through a newly launched website...

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Free Downloads A Sign Of Your Success?

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Well, in short...Yes. The amount of downloads on bit torrent sites DO signal the amount of success you're having. Makes sense, right?

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Podcast: Media, Gatekeepers, Fandom, Gaming & More


Have a spare hour to listen in on a captivating discussion from music industry insiders?


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John Mellencamp: The State Of The Music Business

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John Mellencamp posted the following editorial in today's Huffington Post...


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Twitter Music Promotion and Marketing Guide


Are you on Twitter yet? Is your band?

It can be confusing at first, regardless of how simple it may appear to be.
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Five Tips for Musicians to Engage Their Fans Digitally


In today's wired marketplace, musicians have to forge a personal relationship with their audience to keep their fans' interest. And for many, that means creating opportunities for fans to have an inside look into all aspects of an artist's life.Click to Read More...

Former NIN Drummer Has New Ideas For Album Promotion

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You know how Nine Inch Nails tie the digital goods (which can be duplicated ad infinitum) to scarce goods (merch, collector’s items, signed items, etc) to engage their audience and give them a chance to choose how much they’re willing to spend and what exactly they’re getting for their money?

Well, their former drummer Josh Freese has a new album, and he has decided to take the concept a couple of steps further.

It's pretty funny to see Josh taking the piss out of Trent Reznor for his ideas on releasing numerous "Special Edition Packages".

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4 Dirty Little Secrets Of Music 2.0

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...


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The DIY Daily is a free daily newsletter & podcast from Brian Thompson

Inspire. Educate. Motivate.

brian thompson - summer 2013
brian thompson
music consulting & marketing coach

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About Us

Thorny Bleeder is your home base for Music Marketing, Branding and Motivation. We're an artist development community providing creative coaching, music consultation and marketing mentorship.

Contact Us

Have a question or just want to say hello? You can find me all over social media sites like Twitter, Facebook and Instagram or you can contact me here.

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I love hearing new music. In fact, I do it all day. Are you a serious artist and think your stuff might be up my alley? If so, send me your music here and perhaps I'll feature it on one of my podcasts.


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