The Music Biz Weekly Ep. #158 - Signing with a Record Label vs. Staying Independent

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This? or That?
Download The Music Biz Weekly on Apple iTunes:
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In this week's episode we discuss some of the differences an artist could expect when considering to work with a record label, versus staying independent and managing everything themselves.

We'd love to hear from you, leave a comment below with your thoughts on today's episode.

Enjoy the show!
bt


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The Music Biz Weekly Ep #157 - The Science Behind Being Found Online

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Lim Shengen, the artist who sleeps in public places, examines contemporary urban living
Download The Music Biz Weekly on Apple iTunes:
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This week we talk about how an artist can help themselves to be found online easier by potential fans, using some very trusted and true tactics that everyone should know.

The idea for this episode came to mind when I stumbled upon one of Michael's digital footprints in the far corner of the web which had nothing to do about music marketing. Completely unrelated to what I was originally looking for, there he was, able to be potentially discovered by an altogether different niche.

This stuff works. Intrigued? Check out the episode and let us know what you think.

We'd love to hear from you, leave a comment below with your thoughts on today's episode.

Enjoy the show!
bt


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*image courtesy of: http://www.timeoutsingapore.com/art/feature/being-lost-being-found

This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloudStitcher Radio, or Blackberry Podcasts.Click to Read More...

The Music Biz Weekly #156 - Refresh Your Creativity: Change Your Environment, Change Your Routine

Filed in:

refresh.
Download The Music Biz Weekly on Apple iTunes:
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We took a couple of weeks off while I took a long-overdue holiday, so in this week's episode, after Michael and I catch up and share what we've each been up to, we discuss the roll that our environment plays in not only our work, but our mindsets too.

By changing your routines and settings, you can reintroduce dramatic inspiration to your creativity.

We'd love to hear from you, leave a comment below with your thoughts on today's episode.

Enjoy the show!
bt

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The Music Biz Weekly Ep #155 - Innovation vs. Evolution in the Music Industry

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EvolutionofMusic300
Download The Music Biz Weekly on Apple iTunes:
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In this week's episode we discuss the difference between innovation and evolution. The music industry has seen both, from format changes, to distribution methods shifting, to consumption patterns morphing, to new technology and apps arriving, to artists themselves growing and developing.

Evolution is predictable, Innovation is transformative.


So how do you move beyond evolution, and truly innovate?

We also talk about
Apple's recent $3 Billion purchase of Beats. What does it mean for the future of Apple and music itself? Is it going to spur true innovation, or just predictable evolution?

We'd love to hear from you, leave a comment below with your thoughts on today's episode.

Enjoy the show!
bt


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The Music Biz Weekly Ep #154 - It's Not About the Tools You Use, It's About the Community You Create

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never forget what really matters
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In this week's episode we bring attention to how easy it is to be sidelined by focussing on the wrong things with our creative careers.

We often distract ourselves by the tools we use, thinking they alone will shape and define our success. Yet in doing so, we fail to focus on what really matters, such as the honest connections and value we create, the emotions we stir up in others, or the issues we genuinely address and raise.

Whether it be our productivity, our creative output, or our business and marketing plans, if we forget the basics of why we're using the tools in the first place, we risk losing the translation of our heart and soul of ourselves to our audience in the process.

No social media tool will create a community for you, without your authentic self being intrinsically entwined with it.

No productivity tool, system, or hack will ever be able to do the work for you, unless you yourself remove all of your distractions, roll up your sleeves, and make time to do the work yourself.

We'd love to hear from you, leave a comment below with your thoughts on today's episode.

Enjoy the show!
bt


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The Music Biz Weekly Ep #152 - When Trolls Attack! plus... Are You Leaning Forward with Your Career?

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art_not_apathy_bumper_bumper_sticker
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

In this week's episode we talk about a recent troll attack we've been targeted by, prompting us to share some helpful tactics in how to deal with online criticism and harassment from haters.

Also, in the second half of the episode we address the following question,

Is there a general sense of apathy plaguing the music business?

Lastly, we talk about the importance for indie artists to get back to the basics with both their career and their music marketing.

Are you leaning back, or leaning forward with where your career is going?
Listen to the episode to find out what we mean.

We'd love to hear from you, leave a comment below with your thoughts on today's episode.

Enjoy the show!
bt

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The Music Biz Weekly Ep #151 - How Posting a Photo to Facebook Can Cause an Ugly Copyright Battle

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Copyright Definition
Download The Music Biz Weekly on Apple iTunes:
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This week we discuss some drama that recently unfolded online regarding a band, a photo, Facebook, the professional photographer who snapped it, the blog post that started the noise, and the Twitter post that made matters even worse.

Things got ugly, quick.

Thanks to the murky, confusing waters of legal copyright, both parties walked away with reputations tarnished.

This debate became a considerable controversy this week, with fans, photographers and music-makers quickly choosing sides and vehemently arguing against the other.

But, is this issue really so simple as someone's copyrights being violated? Or are there sensitive cultural dynamics involved which could change things?

Press play and hear our take on things.

We'd love to hear from you, leave a comment below with your thoughts on today's episode.

Enjoy the show!
bt

*** Read the original blog post that started the controversy here: Red Jumpsuit Apparatus Copyright Violation


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The Music Biz Weekly Ep #150 - Do The F**king Work!

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winston-churchill-quotes-19
Download The Music Biz Weekly on Apple iTunes:
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Wow, our 150th Episode!

This week we have an honest talk about the need to "just do the f**king work" in order to get to wherever it is you want to go.

We all fight resistance in our lives, whether it be in regard to practice, creativity, planning, writing, business strategy, implementing ideas, or even performing live.

But those who succeed, those who excel at their craft, are those who have pushed through the fear and did thousands of hours of hard, focussed work.

Join us today for a discussion on confronting your dreams, being honest with what you want, and committing to do the work.

If you'd like to read the poem I wrote which I recited in this episode, you can find it here:
http://buff.ly/1jQNk8g

We'd love to hear from you, leave a comment below with your thoughts on today's episode.

Enjoy the show!
bt


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The Music Biz Weekly Ep #149 - How Passion And Purpose Should Guide Your Creativity

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Do It With Passion Or Not At All
Download The Music Biz Weekly on Apple iTunes:
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This week we tossed aside the marketing, branding, business, and industry-speak to talk about something that resonates deeply with many musicians, trying to live a life filled with passion and purpose.

Being misaligned with these values can affect creativity, the quality of work, a person's tenacity and persistence to improve and get better, as well as one's endurance to sustain a lasting career as an artist and entrepreneur.

We'd love to hear from you, leave a comment below with your thoughts on today's episode.

Enjoy the show!

bt



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The Music Biz Weekly #148 - Use This One Simple Trick So Your Fans Never Forget You

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doisneau-robert-musician-in-the-rain
Download The Music Biz Weekly on Apple iTunes:
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This week we share with you a simple trick to keep you from being forgotten by your fans, especially during slower down-times, or in between promotions, releases, or tour dates.

Not only do we reveal this trusty marketing strategy to you, but we also do some on-the-spot brainstorming and give you real-world examples for you and your band to try out.

Check out the podcast to find out what the trick is.

Have you tried this strategy for yourself? If so, how were your results? What types of things did you experiment with?

We'd love to hear from you. Leave a comment below with your thoughts on today's episode.

Enjoy the show.
bt


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The Music Biz Weekly #147 - Our Opinion on Opinions, Perspectives, Creativity and Criticism

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The Critic - Jay Sherman
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all-new today on The Music Biz Weekly Ep #147 with myself and Michael Brandvold: Our Opinion on Opinions, Perspectives, Creativity and Criticism.

this week we discuss the current state of music journalism and how it seems to be more concerned about lifestyles and fashion than actual music critique and expert reviews.

we dive into how social media has enabled everyone who has an opinion to have a voice, whether it be fans, haters or trolls alike.

and finally, we also talk about how perspectives and opinions on creativity and commerce can change, depending on where one's current life situation may be.

we'd love to hear from you, leave a comment below with your thoughts on today's episode.

hope you enjoy the show.
bt


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The Music Biz Weekly Ep #146 - Some Things Never Change...

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some-things-never-change_273470-600x
On this week we have a discussion on a variety of different topics that all come back to the same overall theme, some things just never seem to change in the music industry.

We talk about yet another new music format being released (Pono), the music technology scene (specifically with online artist marketing tools and social music communities), artists and their addiction to spam, and boring music marketing strategies,

Some things just never change.

This is a call to all artists, managers, labels, coders and music industry entrepreneurs who might be listening: strive for creativity in all you do, innovate, break the mould of what's been done before, and step outside the box of boring mediocrity!

We'd love to hear your thoughts on today's conversation, leave us a comment below.

Enjoy the show.
bt

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Season 3 Debut Episode of The Rock Star Branding Podcast: Introducing Our New Co-Host, Ron Young, Musician & Industry Veteran

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Rock-Star-Branding-Podcast---COVER-2014
Download The Rock Star Branding Podcast on Apple iTunes:
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We decided to switch it up each year on The Rock Star Branding Podcast by inviting a new co-host to join us. Welcome to our debut episode of 2014 and the first in our third season.

Join myself, Michael Brandvold and our new co-host for 2014, Ron Young from the band Little Caesar.

For those of you unfamiliar with Little Caesar, they were signed to a major label deal with DGC/Geffen Records in 1989 and had two big singles, "Chain of Fools" and "In Your Arms". Positioned as the next big thing, Little Caesar were managed by a team of industry bigwigs, including Jimmy Iovine, A&R by John Kalodner, and with Bob Rock producing their debut album.

Today we get intro some of Ron's back story as he tells us about the beginning days of his band getting signed to a major label deal.

Enjoy the show!
bt
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The Music Biz Weekly Ep #145 - A Career In Music: The Other 12 Step Program, with Bob D'Eith

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a career in music with bob deith
Download The Music Biz Weekly on Apple iTunes:
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This week we're joined by artist advocate, musician, and entertainment attorney Bob D’Eith, Executive Director of Music BC, and author of the book, A Career In Music: The Other 12 Step Program.

After over two decades in the Canadian music business, Bob D'Eith has learned a lot about how independent artists have succeeded or failed. His book delves into the basic tools that every independent artist should have in today's complicated and ever changing music industry. More than ever before, artists are being expected to develop themselves. That means understanding many parts of the business both traditional and cutting edge.

More information on Bob’s various roles in the music industry can be found at
www.bcmusiclaw.com, www.mythosmusic.com, and www.musicbc.org.

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The Music Biz Weekly #144 - Here's Why Your Band Needs A Project Manager

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web-project-manager-superstar-darth-vader1
Download The Music Biz Weekly on Apple iTunes:
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In this week's episode we talk about why bands need a point-person in charge of projects (and we don't mean the band's manager), so that all important events are well-planned, efficiently organized, professional, and effectively run.

Doing so will produce the positive results everyone hopes for.

Join our discussion on the concept of assigning internal Project Managers for each of a band's tasks and to-do's, as well as some tips and ideas to help it run smoothly, and a few app suggestions too.

What's worked well for you? We' love to hear your ideas, leave us a comment below.

Enjoy the show,
bt

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The Music Biz Weekly Ep #143 - What is Sound Design? Exploring Alternative Careers in Music

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PATTERSON-Lee-1
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In this week's episode we're joined by
Greg Savage from the website DIY Music Biz, to talk about alternative careers is the music and sound recording industries including licensing, selling beats and samples, audio production, sound design and product development.

Greg's work has led to exciting work with an impressive list of clients: Native Instruments, Guitar Center, Take 2, Fox, MTV, JoWood Games, and Arturia.

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The Music Biz Weekly #142 - Can Over-Planning Your Career Cripple Your Creativity?

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http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Our conversation this week might at first seem to counter much of the marketing advice we share on this podcast, can over-planning can kill the spontaneity and creativity in your career?

Artists need to find the sweet spot in their artistic careers, that important middle ground where imagination and creativity intersects with smart business planning and marketing.

Too much of either can leave an artist flummoxed and frustrated, not being able to find and connect with their potential audience or niche.

Leave us a comment with your ideas, we'd love to hear your thoughts on this episode.

Do you have any tips for musicians to help find balance with their creativity and business?

Enjoy the show,
bt


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This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloudStitcher Radio, or Blackberry Podcasts.Click to Read More...

The Music Biz Weekly #141 - The Journey of a Rock n' Roll Craftsman, an Interview with Ron Young from Little Caesar

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Ron Young - Little Caesar
Download The Music Biz Weekly on Apple iTunes:
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The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for a killer conversation with Ron Young, singer for the band Little Caesar.

For those of you unfamiliar with Little Caesar, they were signed to a major label deal with DGC/Geffen Records in 1989 and had two big singles, "Chain of Fools" and "In Your Arms".
LITTLE CEASAR-AMERICAN DREAM

Positioned as the next big thing, Little Caesar were managed by a team of industry bigwigs, including Jimmy Iovine, A&R by John Kalodner, and with Bob Rock producing their debut album.

We talk with Ron about the craftsmanship of rock n' roll, living your life with passion, following your bliss, the state of the music industry (old & new), going from a major label signed act to being an independent band, and many other nuggets of creative wisdom.

Enjoy the show... and leave a comment with your thoughts on today's episode!
bt


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The Music Biz Weekly Ep. #140 - Can You Have a Career in Music When You Don’t Live in the Big City?

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vancouver city at night with moon and fog, via Upstairs Recordings
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

here's this week's new discussion on a commonly touched-on topic with independent artists....

Can You Have a Career in Music When You Don't Live in the Big City?

watch the full episode below (or listen to it on iTunes or Stitcher Radio), and then chime in with your opinion. there's so many different viewpoints on this one, we want to hear from you!

enjoy the show!
bt



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The Music Biz Weekly Ep #137 - Masterful Marketing Strategies: The Art of a Successful Album Release

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are you giving your fans a reason to buy
Download The Music Biz Weekly on Apple iTunes:
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The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week as we talk about the recent
surprise "visual album" release from Beyonce and what indie musicians can learn from the success of her chart-breaking digital strategy.

We also discuss a couple of other savvy marketing strategies that have resonated with the public, one from
Amazon Prime Air and another for the movie, The Secret Life of Walter Mitty.

A smart release strategy creates the immediate desire to purchase, built from an insatiable appetite to cure a customer's curiosity. How can you do this with your music and products?

Are you giving your fans a reason to buy?

Enjoy the show!
bt


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The Music Biz Weekly Ep #136 - Don't Panic! You Can Still Reach Fans on Facebook for Free

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facebook: don't panic!
Download The Music Biz Weekly on Apple iTunes:
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The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week as we address the non-stop barrage of Facebook fear-mongering from many media "experts" that leaves musicians & marketers assuming the network has "stolen their fans", forcing users to pay to access them.

Don't worry folks, the sky isn't falling on Facebook, you can still reach your fans for free... if you post great content.

Enjoy the show!
bt

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The Rock Star Branding Podcast Ep #74 - Bad Internet Speeds, The Cloud, and Artist Fan Clubs

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The Rock Star Branding Pdocast with Brian Thompson, Michael Brandvold and Greg Kihn.
Download The Rock Star Branding Podcast on Apple iTunes:
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**sorry for the crappy quality of today's new episode you guys. i wasn't at my home office and was suffering from a serious lack of bandwidth for this recording, which Skype desperately needs for decent video.

join us this week for a discussion on bad internet connections, hard drive failures, backing up your data to the cloud, new Spotify artist tools launched, and things to consider with artist fan clubs.

despite this episode's quality issues, i hope you enjoy the show! bt

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The Music Biz Weekly Ep #135 - Exploring Canada's Hard Rock History w/ Sean Kelly, Musician & Author

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Sean Kelly - Guitarist - Nelly Furtado - Metal On Ice
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The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for a conversation with Sean Kelly, musician and author of a new Pledge Music crowdfunded book on the history of Canadian hard rock, Metal On Ice.

metal-on-ice-320x480
Sean also currently tours as lead guitarist for Grammy Award--winning superstar Nelly Furtado and has performed with and written a number of songs for many multi-platinum acts, including Helix, Carole Pope, and Rough Trade, as well as former Guns N' Roses member Gilby Clarke, former Guess Who vocalist Carl Dixon, and many other notable stars. He also fronted the band Crash Kelly.

In the last few years, he has recorded three classical guitar albums that have won great acclaim and reached the classical music bestseller charts.

Sean is also a music business educator with Coalition Music in Toronto for their Artist as Entrepreneur program..

We'd love to hear from you!
Leave a comment below and share your thoughts on this episode.

Enjoy the show!
bt


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The Music Biz Weekly #134 - Does Rock n' Roll Need a Dresscode? Marketing Messages: It's Not What You Say It's How You Say It.

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does rock n roll need a dresscode?
Download The Music Biz Weekly on Apple iTunes:
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The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for a conversation on Arcade Fire's announcement of a dress code for their upcoming tour, as announced in this blog post from Paste Magazine: http://buff.ly/1jr71AP.

We talk about marketing messages, the spirit of rock n' roll, pretentiousness, and having tact in marketing. At the heart of it for us is the art of rephrasing and reworking a message so it's more desirable to your intended audience.

What do you think? We'd love to hear your take on it. Leave a comment below and share your thoughts.

Enjoy the show!
bt

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The Music Biz Weekly #134 - Does Rock n' Roll Need a Dresscode? Marketing Messages: It's Not What You Say It's How You Say It.

Filed in:

does rock n roll need a dresscode?
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for a conversation on Arcade Fire's announcement of a dress code for their upcoming tour, as announced in this blog post from Paste Magazine: http://buff.ly/1jr71AP.

We talk about marketing messages, the spirit of rock n' roll, pretentiousness, and having tact in marketing. At the heart of it for us is the art of rephrasing and reworking a message so it's more desirable to your intended audience.

What do you think? We'd love to hear your take on it. Leave a comment below and share your thoughts.

Enjoy the show!
bt

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The Music Biz Weekly Ep. #133 - Musicians Often Ask: Why Isn't My Band Being Taken Seriously?

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http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

This week we discuss a very common question that is asked by musicians all the time, Why Isn't My Band Being Taken Seriously?

Gulp. We answer the difficult question. And many won't like what we have to say.

It's a question that arises from being frustrated with the lack of opportunities an artist receives, to being resentful to "fans" for not supporting by them, to anger towards the industry, or even because of their disdain towards modern digital marketing.

Admittedly, there's a thousand different ways we could answer this open-ended question. What's true for one artist won't be true for the next. Everyone's situation is as unique as the person who asked it.

The ideas and answers we discuss are never easy, but they are steeped in reality. The music business is an incredibly tough one to be in.

If you want to be seen and heard, you need to stand above the crowd, be remarkable, and exceed expectations... in all areas.

Have a listen, chime in below with a comment, and enjoy the show!
bt


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The Music Biz Weekly Ep #132 - Giving Birth to a New Project and the Importance of Collecting Digital Content

Filed in:

retro hippies with old camera
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The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

This week we discuss the need for artists to collect a wide variety of exclusive digital content to share with their fans to help promote their new projects. 

Whether it be an important upcoming show, a new video, a new single, EP, or album, or even a new line of merch, a successful marketing plan will revolve around a smart content strategy. And without a continual stream of fresh new digital content to work with, that plan will fall flat.

The birth of your new project won’t become a success with just one simple press release and a single status update on your Facebook page.

Fans need a reason to stay connected to what you’re doing, to feel like there a part of it, before they support you with a purchase.

Artists achieve this through developing and sharing
a steady flow of unique content to their websites and to each of their social streams. Artists need to create things like photos, glimpses of new artwork, blog posts, video updates, behind the scenes footage, Stage It performances, Google+ Hangouts, contests, and a thousand other possible digital items.

What do you do with all of this content?
Trickle it out, bit by bit. Tease your fans. Let their anticipation and excitement build.

Turn a one-day launch into an ongoing event that lasts months.

We’d love to hear your thoughts on this week’s episode, please leave us a comment below.

Enjoy the show!  
bt

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The Music Biz Weekly Ep. #131 - Do Your Fans See You as a Crybaby or a Hero? We Look at Steve Lukather and Amanda Palmer.

Filed in:

cry-baby-blog
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The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

This week the two of us have a conversation on how varied the reactions are from professional musicians on the new music business. Some accept it and embrace its new opportunities, while others resist it the are publicly angry about it.

Some artists are having incredible success with creative ideas in the digital space, while others
super-hero
complain and blame fans for choosing to listen to streams rather than sales.

We examine some of the different attitudes artists have and compare recent public comments from Steve Lukather (Toto) and Amanda Palmer.

We discuss digital royalties, content creation, and funding the arts with public grants.

There's no denying it, how an artist acts in the public space has a direct impact on how their fans perceive them.

Do your fans see you as a whiney crybaby, or as a hero?

Do you publicly air your dirty laundry, or roll up your sleeves and do the work?

Enjoy the show and share your thoughts on this episode in the comments below.
bt

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The Music Biz Weekly Ep. #130 - Over 10 Tips on How to Effectively Promote Your Shows

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learn0ahowto0apromote0ayourshows-default

Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

This week we decided to press Record without having a pre-show discussion, we just went with the flow and let the tape roll. We quickly settled into the important and valuable discussion of smart and effective event promotion.

Live gigs are an important and vital aspect to an artist's livelihood.
They're a direct bloodline to potential new fans and essential to a growing music career.

A poorly attended event can be disappointing and demoralizing for everyone involved.

So if live shows are so important, why are many gigs tossed together without an effective marketing plan or promotional strategy?

Learn:
- how to create a checklist of essential event details
- going beyond the basics of event marketing
- the importance of brainstorming creative new ideas and social strategies
- how to prioritize items, assign tasks and set due dates for time sensitive items
- how to approach your own media campaign

Learn how smart and engaging ideas and a simple calendar can turn a mediocre event into a kickass and memorable show for everyone involved.

What's worked for you?
Is there something a local artist has done that blew you away?

We'd love to hear your success stories, share them with us in the comments below!
bt


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The Music Biz Weekly Ep. #129 - The Art of Juggling a Full Time Job and a Professional Music Career

Filed in:

patrick decoste - guitarist
Download The Music Biz Weekly
on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for an interview with
guitarist Patrick DeCoste (http://www.patrickdecoste.com) for a discussion on the art of juggling a full time job and a professional music career.

Patrick is not only a
composer, performer and guitar teacher, but he's also a full time research assistant with a fulfilling job outside of the music industry.

Listen in as Patrick talks about
finding the balance between two seemingly conflicting worlds and pursuits, how he stays organized, and how he's become a time management ninja.

Enjoy the show!
bt

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The Music Biz Weekly #128 - Pursuing Excellence: The Craft of Songwriting with Adam Mitchell

Filed in:

adam mitchell - songwriter
Download The Music Biz Weekly
on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for
an interview with award winning record producer and songwriter Adam Mitchell (http://www.songcoachonline.com).

Adam has had an extremely successful career as a songwriter, writing a wide selection of hits for a diverse cross section of artists from KISS to Anne Murray, Merle Haggard to Gordon Lightfoot, Chicago to Waylon Jennings.

Learn the basic underlying principles of all successful smash hits, regardless of genre.

Learn what you can do to set yourself apart from the crowd to be recognized as a songwriter the industry wants to work with.

Pursue excellence in the craft of songwriting.
Grab a pen and a pad of paper, press play, and enjoy the show!
bt


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The Rock Star Branding Podcast Ep. #69 - What Role Does Self-Confidence Play in a Band?

Filed in:

Self-Worth
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for a discussion on the role that self-confidence plays in an artist's success, on stage and off.

Where does it come from?

How is it developed?

What's at risk if it's compromised?  

Press play and join us in the discussion. Enjoy the show.
bt


watch the video here:



listen to the audio here:


This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud, Stitcher Radio, and Blackberry Podcasts.
Click to Read More...

The Music Biz Weekly Ep. #127 - We Dig Into Twitter and Answer Your Questions

Filed in:

music biz questions from twitter
Download The Music Biz Weekly
on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for a discussion on the two following music biz questions/topic suggestions which recently came in from our listeners via Twitter.

1. Is it possible to run a music career without a credit card?

2. I feel like I'm aware of so much about the music biz that now... I don't even know where to begin. Help!

We love hearing from you, please send us a tweet or a leave a comment with your thoughts on this week's show... and send us your ideas for future topics too.

Enjoy the show!
bt


watch the video podcast here:



listen to the audio podcast here:


This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloudStitcher Radio, or Blackberry Podcasts.Click to Read More...

The Rock Star Branding Podcast Ep. #68 - Publicity: A Steady Trickle or a Quick Downpour?

Filed in:

Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold  & co-host Greg Kihn this week for a discussion on the different approaches to music publicity and how the rate and frequency of being in the media can either benefit or detract from an artist's goals. 

We discuss a variety of real-world examples that you gotta' hear, swinging from one extreme to the other.

Regardless of where an artist's career is at, the concepts we discuss are scalable and be used to work for anyone at any level.

Is there an example of a noteworthy music PR campaign you'd like to share with us? Please leave a comment!

Enjoy the show.
bt

watch the video here:



listen to the audio here:



This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud, Stitcher Radio, and Blackberry Podcasts.
Click to Read More...

The Music Biz Weekly Ep #126 - The Art of Juggling Business, Band & Label Life with Tim King from SOiL

Filed in:
Tim King - SOiL

Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for an interview with Tim King, Bassist for SOiL (
http://www.soiltheband.com) and Director of A&R for Pavement Music (http://www.pavementmusic.com), on the art of juggling business, band and label Life. 

Being a professional recording and touring musician also means you also need to be serious about the business side of your career as well
. In today's digitally-driven industry, artists and crew need to multi-task jobs, chores and duties more than ever before.

SOiL has been going strong ever since 1997, join us for a fantastic discussion with Tim King who's juggling a myriad of roles, all devoted to serving the cause of keeping the band in perpetual motion.

enjoy the show!
bt

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The Rock Star Branding Podcast Ep #67 - Are You Afraid of Failure, or Looking Forward to Success?

Filed in:

Fear Of Failure
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for an entertaining discussion as we respond to a listener's suggested topic sent to us via Twitter, asking us: "
Are you afraid of failure, or looking forward to enjoying success?".

at its heart, this question zeroes in on where someone might be focussing their energies and where they're placing their intention and efforts.

press play and hear what the three of us have to say on this intriguing subject.

enjoy the show!
bt


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The Music Biz Weekly #125 - Improve Your Career By Being Authentic & Thankful

Filed in:

work hard and be nice to people.
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

join us this week for a discussion on a few different topics that all seem to circle back to
the benefits of being authentic, personable and grateful with both fans and industry.

this includes doing nice things without expectations, going above and beyond to recognize someone for who they are or what they've done, saying thank you to someone who never hears it, a handwritten note to someone special who may not know it.

when it comes down to it, if you treat someone as special... you will in turn be special to them.

the music industry is built on relationships. if you infect yout personal and business life with this simple and easy ethos, your career will benefit from it (and you'll be a hell of a lot happier too).

being nice is good business.
it gets you respect, which is always reciprocated.

can you remember a time when someone went out of their way to recognize you?

leave a comment and share your story with us.

enjoy the show!
bt


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The Rock Star Branding Podcast Ep. #66 - Momentum: Once You Lose It, It's a Fight to Get It Back

Filed in:

artistic momentum
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for an entertaining discussion on the topic of... Momentum.

momentum: bands need it, but it takes a lot of hard work to create.
and once you lose it, it's a fight to get it back.

a musician's career is full of ups and downs, but if you're persistent and take well-planned, consistent action you can create momentum to propel your career forward, regardless of the level you're at.

but if you sit back and allow yourself to drop off the radar, it's a struggle to get anywhere.

momentum is responsible for attracting attention to your band through increased word of mouth, media coverage, social media virality and new business opportunities.

momentum also allows you to blast through walls that might have otherwise obstructed you, even helping you bounce over bumps that might have previously halted you in your tracks.

how do YOU build momentum? leave a comment below and let us know!

enjoy the show.
bt

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The Music Biz Weekly #124 - How To Get The Gigs You Want: An Interview with the Founder Of Sonicbids

Filed in:

panos panay - sonicbids founder
The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

this week we're joined by the f
ounder of Sonicbids, Panos Panay. we were lucky enough to catch up with Panos on the 13th Anniversary of him founding the company from his apartment in Newton, MA.

if you're not familiar with Sonicbids, it's an online platform to help artists connect with an audience in a meaningful way by means of engaging with promoters. they're essentially
a matchmaking site for bands to connect with music promoters from around the world.

believe it or not, they started five years before MySpace, and even before iTunes.

sonicbids
click play and join in our discussion as Panos shares with us how to get the gigs you want, how to stand out online from all the rest of the bands, in addition to how he's managed to keep his company relevant and current in an ever-changing and turbulent market.

follow Panos on Twitter @
sonicbidspanos

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listen to the audio podcast here:


This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloudStitcher Radio, or Blackberry Podcasts.
Click to Read More...

The Rock Star Branding Podcast #65 - Do You Know Who Is Doing What With Your Band's Name?

Filed in:

who is using your name
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for a discussion on being aware of who is doing what with your band's name. we don't mean illegally or in terms of piracy or copyright infringement, what we're referring to is in terms of industry solicitations, pitches, networking, and marketing messages.

have you unknowingly given someone the rights to throw your name around wherever and whenever they feel like, in ways that might be unbecoming to your goals and brand?

do companies you've worked with in the past still have profile pages up on their websites?

if you've signed a deal, are you conversing on a regular basis with the other stakeholders to ensure that your key branding requirements are being taken into consideration?

we dive into these ideas and a few more in this episode.

press play and leave a comment with your thoughts on this podcast, we love hearing from you!

enjoy the show.
bt

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The Rock Star Branding Podcast Ep. #64 - Is It OK To Make Demands Of Your Live Audience?

Filed in:

sleeping audience
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for an open discussion on whether or not it's a good idea for an artist to make demands of their live audience.

we've all seen footage of that asshole lead singer who points at someone in the audience and calls them out, yelling at them to stand up.

or how about when the bass player yells at that guy who's taking video with his phone?

it ever ok to do that? to single people out like that?

we talk about a variety of different scenarios where this can happen, and when we think it might be ok to do so. or not.

what do you think? when is enough enough? when do you think an incident merits a pause in the performance? is it ever worth it to distract an audience from the show, having them focus on something negative, rather than you?

leave a comment with your thoughts.
enjoy the show.
bt

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The Music Biz Weekly #122 - We Ask Blasko from Mercenary Management, How Does a Manager Select an Artist?

Filed in:

Blasko - The Music Biz Weekly
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

This week we have a discussion with Blasko, bassist for Ozzy Osbourne (formerly with Rob Zombie, Danzig, Prong and Cryptic Slaughter) and manager for Black Veil Brides, through his firm Mercenary Management

We have a killer talk Blasko covering everything from:

- artist development

- the importance of social media marketing for indie bands

- the need to be creative when you have no budget

- how managers discover artists

- what managers need to see before working with a band

enjoy the show and please us a comment with your questions or comments, we'll be sure to answer them either right here or in an upcoming episode.

watch the video podcast here:



listen to the audio podcast here:


This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloudStitcher Radio, or Blackberry Podcasts.Click to Read More...

The Music Biz Weekly Podcast Ep. #121 - What's The Downside Of Always Asking Your Fans For Favours?

Filed in:

boy who cried wolf - by RakugakiBoy on DeviantArt
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join Brian and Michael for a discussion this week on the downsides of artists who continually ask their fans for favours.

Is this a case of… The Band Who Cried Wolf?

Press play and hear our
advice on how to protect yourself from being perceived this way and what you can do to have an attentive audience who will be willing to support you when you need it the most.

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The Music Biz Weekly Ep. #120 - Jack Conte Discusses How to Monetize Your Online Content via Patreon

Filed in:

Patreon
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each
jack conte - pomplamoose - patreon founder
week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

First things first, we had some massive tech problems with Skype this week, so the quality of this episode is lacking considerably. Ugh. Sometimes technology just doesn't cooperate. So unfortunately, we have no video this week, coupled with a really shitty audio due to us having to connect with our guest via telephone.

Regardless... the show must go on.

Join us this week for
an interview with Jack Conte, who is not only one half of the YouTube sensation known as Pomplamoose, but who is also the founder of a killer new direct-to-fan tool for content creators called Patreon.

In this episode Jack also shares some secret YouTube Tips too!

Jack's new startup called
Patreon helps empower a new generation of content creators by letting their fans fund each piece of created content, as it's published, via a unique subscription model.

listen to the audio podcast here:


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The Rock Star Branding Podcast Ep. #62 - When Do You Name the Album?

Filed in:

album crate
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for another fun yet informative discussion on what it takes for an artist to get noticed, reach their goals, and have a lasting career in the music industry.

In this week's episode we get into a discussion on naming your album, things an artist should consider before committing to one, and when to do it.

What do you think?

When recording a new album, should you:


a) have a name and a vision for the final product before you go into the studio.
or
b) have a blank slate and name your package of finished songs only after the recording process is complete.

Leave a comment with your vote!

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The Music Biz Weekly Ep. #119 - The Practical Approach to Being a Full Time Independent Artist with Ari Herstand

Filed in:

Ari Herstand
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for an interview with artist and music business blogger, Ari Herstand.

Ari Herstand is a Los Angeles based DIY musician who has played over 550 shows around the country. He has had songs featured on multiple TV shows and has opened for Ben Folds, Cake, Matt Nathanson, Joshua Radin, Ron Pope and others. His most recent album debuted at #11 on the iTunes singer/songwriter charts.

He's been a full-time musician for over 5 years and his site, the independent music business advice blog Ari's Take, is dedicated to how he's made it work, along with tips that he passes along from his 500+ shows.

Join us for a fantastic discussion and practical career advice with Ari...
an independent, self-managed, one-man full-time self-sustaining musician.


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The Rock Star Branding Podcast Ep. #61 - Do You Have the Patience Required?

Filed in:
time_to_grow


Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join myself (Brian Thompson), Michael Brandvold & co-host Greg Kihn this week for another fun yet informative discussion on what it takes for an artist to get noticed, reach their goals, and have a lasting career in the music industry.

In this week's episode we talk about how
patience is required to create and establish a meaningful brand, including re-branding yourself as a solo artist, switching styles or genres, or even as you venture out on a new career path.

I also talk about
the difference between intrinsic and extrinsic motivators, and how properly understanding and aligning yourself with these will help you find the willpower, diligence, dedication and consistency that's needed to stand apart from the rest of the noise.

Near the end of this episode
I also share something I've never actually spoken about publicly before, which is a testament to my own commitment to patience and allowing time for a brand to grow.

Press play and I hope you enjoy this fun discussion we had.

Share your thoughts in the comments below!
bt

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The Music Biz Weekly #118 - How to Reward Your Fans For Promoting You Using Jamplify

Filed in:

Jamplify.
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Andy Pickens
Join us this week for an interview with Andy Pickens, CEO of Jamplify.

With Jamplify you can
turn your fanbase into a crazy, awesome marketing force. Bands and Brands, listen and learn how to set up a "Jampaign" to reward your fans for getting the word out about you.

The cool thing about Jamplify is that it's
a tool for you to use to promote whatever links you want... it's not another online profile you have to maintain or drive traffic to. You can enlist your fans to help promote anything, whether it be an iTunes link, a PledgeMusic campaign, a YouTube video, or the tour page on your website. 

So... What is Jamplify?

Existing fans are the most powerful marketing force for anyone seeking new fans. Recognition, engagement, and rewards are powerful incentives to motivate fans to spread the word. Jamplify is a promotional platform where artists and brands identify their key influencers and reward them for getting the word out. Each Promoter receives a unique referral link to promote a brand or artist's content, and Jamplify tracks the number of unique people that each Promoter drives to that content. The Top Promoters then are rewarded for driving the most referrals.

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The Rock Star Branding Podcast Ep. #60 - The Show Must Go On! Dealing with Disasters.

Filed in:

the show must go on
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for another fun yet informative discussion on what it takes for an artist to get noticed, reach their goals, and have a lasting career in the music industry.

In this week's episode we discuss an old showbiz cliche, the show must go on!

An artist who never misses a gig builds a solid and trustworthy reputation with fans, agents, and many other potential business partners too. Being known as a consistent and reliable artist, reaps its rewards. In fact, sometimes reliability might be the only reason that gets you a paying gig... because the promoter knows that you'll simply show up and fill a necessary slot in his schedule.

Greg shares a story of a recent gig where an airline disaster upset his entire travel schedule and jeopardized an important headline slot at a festival. Hear how Greg not only dealt with the unexpected "
force majeure", but how his years of experience and professionalism prepped him to deal with it with a calm and cool attitude.

watch the video here:


listen to the audio here:


This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud, Stitcher Radio, and Blackberry Podcasts.Click to Read More...

The Music Biz Weekly Ep. #117 - Coming Clean on the Time Management Hurdles We Face Day-to-Day

Filed in:

time management
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for an open and honest discussion on the day-to-day hurdles we each face with time management.

We're no different from anyone else. It's hard to find time to simply get everything done. We struggle with staying active on our social media sites, keeping up with incoming email, finding time for content creation and writing, and all of our various work related tasks and jobs, maintaining personal obligations and having a social life… just like all other artists, creatives, business people and entrepreneurs.

Tune in as we share both our struggles and our tips on how to deal with it all.

What suggestions and tips do YOU have for time management? Leave a comment and share it with us!


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The Music Biz Weekly #116 - Understanding Your Copyrights With Jeff Price So You Don't Get Screwed

Filed in:

Jeff Price
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us and
special guest Jeff Price, founder of TuneCore and Audiam, for a discussion on how to maximize artist copyrights for monetization on YouTube
audiam

Do you want to get paid when your music is used on YouTube?

Do you want to make money when your song is covered on YouTube?

Where does the money come from?


Grab a pen and pad of paper, or your laptop or iPad, press play... and start taking some notes, 'cause J
eff drops some killer advanced copyright knowledge for all of us.

Do you know what the six exclusive copyrights are that drive the entire music business?
No?

Once you're finished listening to this podcast, you need to go to the following link to read and download this important document which Jeff wrote for Tunecore, detailing copyright in even greater detail:
http://ca.tunecore.com/guides/sixrights

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The Rock Star Branding Podcast Ep. #59 – Are You Servicing Your Audience?

Filed in:

service your audience
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for another fun yet informative discussion on what it takes for an artist to get noticed, reach their goals, and have a lasting career in the music industry.

In this week's episode we discuss Bob Lefsetz's recent plea to musicians to end the hype, pay attention to their existing fans, and to no longer take them for granted.


"Forget about acquiring new people. If you service your audience they will get you new fans."
- Bob Lefsetz

This quote is from controversial music industry blogger Bob Lefsetz's animated chat and keynote interview with Pete Tong at IMS 2013 (the International Music Summit in Ibiza)

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The Music Biz Weekly Ep. #115 - How to Find a Producer For Your First Recording

Filed in:

choosing a record producer
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join Brian and Michael for a discussion on a few questions that originated from a piece of listener mail in our email inbox:

1) Advice on how to find a producer that's right for your music? I can make descent demos at my home studio, but I desire to work with someone who really knows how to produce an excellent recording.

2) Advice on how many songs to invest in recording at first? One single to release online? Three to five, for a demo? Go ahead and do a full album?

3) What else should we think about before making the decision to invest all of this time, money and resources?

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The Rock Star Branding Podcast Ep. #58 - GRIT. Do you have it?

Filed in:

grit.
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for another fun yet informative discussion on what it takes for an artist to get noticed, reach their goals, and have a lasting career in the music industry.

In this episode we talk about one of the essential traits for a successful musician, stick-to-it-iveness... otherwise known as grit.

Wikipedia defines Grit as the following:

Grit in psychology is a positive, non-cognitive trait, based on an individual's passion for a particular long-term goal or endstate coupled with a powerful motivation to achieve their respective objective. This perseverance of effort promotes the overcoming of obstacles or challenges that lie within a gritty individual's path to accomplishment and serves as a driving force in achievement realization.

Greg mentioned a famous quote in this episode which summarizes our discussion quite well:

"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy."
— Martin Luther King, Jr.


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The Music Biz Weekly Ep. #114 - What Services Should Musicians Expect to Pay For? A Discussion with Mike McCready from Music Xray

Filed in:

mike mccready from music xray
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

This week we're joined by our special guest
Mike McCready, CEO and co-foudner of Music Xray, for a discussion on what services musicians should expect to pay for on their way to a sustainable career.

Mike recently
posted a video on his personal blog on this very topic. It was such a fantastic message we felt compelled to bring him onto for a repeat visit to share his thoughts further with us.

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The Rock Star Branding Podcast Ep. #57 - Waiting to Be Picked Isn't a Plan For Success

Filed in:

pick-yourself
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for another fun yet informative discussion on what it takes for an artist to get noticed, reach their goals, and have a lasting career in the music industry.

In this episode we talk about something that's commonly spoken of in entrepreneurial and creative circles, from people like Seth Godin to James Altucher to even Bob Lefsetz, choosing yourself... rather than waiting for someone else to find and choose you.

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The Music Biz Weekly Ep. #113 - How to Build Your Audience with Forbes' Top 50 Social Media Power Influencer, Chris Voss

Filed in:

chris voss
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join Brian, Michael and
special guest Chris Voss (from The Chris Voss Show) for a discussion on how to capture attention and build your audience with social media.

Chris Voss was ranked by
Forbes as a Top 50 Social Media Power Influencer and is President of Strategix One Consulting, sharing 20+ years experience as a serial entrepreneur of successful companies in business and marketing.

Voss is a content marketing and social media powerhouse, recognized not only by Forbes but also by CNN, Huffington Post and followed by over a 300,000 people on Twitter.

watch the video here:



listen to the audio here:

This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloudStitcher Radio, or Blackberry Podcasts.
Click to Read More...

The Rock Star Branding Podcast Ep. #56 - Is Your Career Seasoned for the Grill of Success?

Filed in:
The Rock Star Branding Pdocast with Brian Thompson, Michael Brandvold and Greg Kihn.

Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com


Join Brian Thompson, Michael Brandvold & co-host Greg Kihn this week for another fun yet informative discussion on what it takes for an artist to get noticed, reach their goals, and have a lasting career in the music industry.

watch the video here:



listen to the audio here:
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The Music Biz Weekly Ep. #112 - Are We Making Music Discovery a Bigger Problem Than It Really Is?

Filed in:

shopping for vinyl
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for a discussion on how the music industry and technology companies seem obsessed with solving the "problem" of music discovery.

But, is this a problem that even exists with music fans and the general public? Or are people doing just fine with discovering new artists on their own?

Most music technology companies seem to be too immersed in parsing data and creating recommendation engines that they get tunnel vision and ignore the prime motive of what makes an app successful - it being fun, usable, entertaining… and fills a need where there's an existing hole.

Is the music industry trying to solve a problem that doesn't exist?

watch the video here:




listen to the audio here:

Click to Read More...

The Rock Star Branding Podcast #55 - Branding vs. Marketing

Filed in:

branding vs marketing
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold & co-host, 80's rockstar Greg Kihn for an all-new episode each Wednesday.

This week we discuss the differences between marketing and branding and why the two are commonly mistaken for being one in the same.

watch the video here:



listen to the audio here:


This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud, Stitcher Radio, and Blackberry Podcasts.
Click to Read More...

The Music Biz Weekly Ep. #111 - News Flash! Not Everyone You Meet Is An A&R Rep.

Filed in:

know who to pitch your music to, and when.
Join us this week for a spontaneous discussion on topics including: Knowing Who & When to Pitch Your Music To (not everyone you meet is an A&R rep), plus some Tips For Facebook Conversation Starters.

We also touch on some recent media news including the announcement of the
new XBox One and it's walled-garden approach to software and gaming, Yahoo's acquisition of Tumblr, and recording video via Google Hangouts vs. Skype.

And lastly… a huge congrats to Michael on his becoming-a-Daddy announcement news!

watch the video here:



listen to the audio here:

This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloudStitcher Radio, or Blackberry Podcasts.
Click to Read More...

The Music Biz Weekly #110 - Google's Blandly Branded Music Service, Trolls, and Patrons of the Arts

Filed in:

Google Play Music All Access
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for two guys bullshitting about Google's blandly branded new music service, trolls & Internet haters, and patrons of the arts.

In this episode we discuss the following links and stories:

- Google Play Music All Access
- Geoff Tate watches fans rant about his new Queensryche album, Frequency Unknown.
-
This Is The Most Epic Brand Meltdown On Facebook Ever

watch the video podcast here


listen to the audio here:
Click to Read More...

The Music Biz Weekly #109 - Has the RIAA Just Legitimized Music Streaming?

Filed in:
RIAA-Platinum-and-Gold-Program1

Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for a discussion on the
RIAA's announcement to include on-demand streaming plays towards Gold & Platinum digital award certifications.

Read the official news release here:
RIAA Adds Digital Streams To Historic Gold & Platinum Awards

watch the video here:


listen to the audio here:

This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloudStitcher Radio, or Blackberry Podcasts.
Click to Read More...

The Rock Star Branding Podcast #53 - Making an Appointment with Creativity

Filed in:

finger-painting
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold & co-host, 80's rockstar Greg Kihn for an all-new episode each Wednesday.

This week as we discuss how to find the motivation for creativity to flourish by scheduling times to do the work, rather than just waiting for inspiration to magically appear.

watch the video here:


listen to the audio here:


This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud, Stitcher Radio, and Blackberry Podcasts.
Click to Read More...

The Music Biz Weekly #108 - Exploring Music Discovery with Twitter #Music and Other Apps

Filed in:

twitter-music-1
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for a discussion on the
new Twitter #Music app, an exploration of music discovery, and our own patterns of music consumption and the apps we use.

What music apps do you use and recommend everyone to try?

watch the video here:



listen to the audio here:
Click to Read More...

The Rock Star Branding Podcast #52 - It's How People Perceive You

Filed in:

homeless-musician
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold & co-host, 80's rockstar Greg Kihn for an all-new episode each Wednesday.

This week we discuss a recent article from the Tunecore blog titled,
Don’t Tell People You Are Broke. We talk about how artists need to be conscious of what they say, understanding how some comments can hurt your goals.

Do potential fans want to hear you whining about how little money you have?
Or do fans want you
to inspire them?

Trying to shame fans into buy your album, "so you can eat dinner", isn't a good marketing tactic to connect with new fans and make a sale.

Your comments can have a lasting effect on a person's impression of you, no matter how harmless they were intended. What you say can make people choose to not support you.

Check out this short little episode and leave a comment with the crazy things you've seen bands publicly say online.

watch the video here:



listen to the audio here:

This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud, Stitcher Radio, and Blackberry Podcasts.

Follow us on Twitter:
@thornybleeder
@michaelsb
@gregkihnClick to Read More...

The Music Biz Weekly #107 - What NOT To Do In Your Bio

Filed in:

cliche band bio
Download The Music Biz Weekly
on Apple iTunes:
itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join Brian and Michael this week for a discussion on
things musicians need to consider when writing their bio, including both things to do and things not to do.

We share tips of things to stay clear from, including some
cliche and overused words, as well as advice on what music industry insiders often look for when skimming a band's bio.

At the end of the podcast we give you some homework which involves sharing a comment wherever you might be listening to this. Join the discussion with us!

Don't forget to read an earlier blog post of mine which we discuss in this episode:
Danger! Do Not Use! Words To Avoid In Your Band Bio


watch the video podcast here:


listen to audio podcast here:


This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloudStitcher Radio, or Blackberry Podcasts.Click to Read More...

The Music Biz Weekly #106 - Is Old School Record Release Hype Back?

Filed in:

Daft Punk - Random Access Memories
Download The Music Biz Weekly on Apple iTunes:
itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join Brian and Michael for an engaging conversation on how it seems like the
pre-release anticipation and awareness for new records seems to be coming back for a few certain artists.

More and more artists and their labels are utilizing a
transmedia approach and content marketing to develop old school buzz for upcoming releases.

In this 45 min. episode we talk about the tactics being used to promote new albums from
Daft Punk, Black Sabbath and David Bowie. We also share some ideas and advice for independent and developing DIY artists on how to take advantage of the same types of strategies with their own music releases.

video podcast here:


audio podcast here:

Click to Read More...

The Rock Star Branding Podcast #50 - How to Stay Connected With Your Aging Audience

Filed in:

golden_girls
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold & co-host, 80's rockstar Greg Kihn as we discuss some things artists should consider in order to stay relevant to aging fans whose lives and tastes are changing.

Not only do we have lots of laughs recording these episodes for you, but we also share tons of tips and advice to help independent artists develop their own careers.

Press play, enjoy the episode and leave a comment with what your thoughts!

watch the video podcast here:


listen to the audio podcast here:

This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud, Stitcher Radio, and Blackberry Podcasts.
Click to Read More...

The Music Biz Weekly #105 - Ageism in the Music Industry… and Some Other Shit Too (Facebook, Bandcamp)

Filed in:
old punk

Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join Brian and Michael for a grab bag talk on
recent changes and invite limitations on Facebook Events, the new music discovery featuresjust launched on Bandcamp, and a listener question regarding… 

Ageism In The Music Industry?
Can an old guy still find success with music?

And,
your homework for this episode?

share your music with our readers and listeners:

leave a comment below featuring the best track from your Bandcamp page.


video podcast here:


audio podcast here:

Click to Read More...

The Rock Star Branding Podcast #49 - Branding Essentials for Musicians on Day of Show

Filed in:
The Rock Star Branding Pdocast with Brian Thompson, Michael Brandvold and Greg Kihn.
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold  & co-host, 80's rockstar Greg Kihn as we discuss some of the important branding elements an artist needs to be conscious of on a gig-day to ensure a successful and well attended event.

Not only do we have lots of laughs recording these episodes for you, but we also share tons of tips and advice to help independent  artists develop their own careers.

Press play, enjoy the episode and leave a comment with what your thoughts!

watch the video podcast here:



listen to the audio podcast here:
Click to Read More...

The Music Biz Weekly #104 - How Fucked Up Can Music Licensing Really Be?

Filed in:

music licensing and copyright trolls
Download The Music Biz Weekly on Apple iTunes:
itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us for a 40 min. discussion on…
the messy and confusing world of music licensing, copyright trolls and independent music promotion.

Read the Techdirt article that we reference here:
UK Music Licensing Agency Says You Can't Use Its Music In Your Podcast Without First Purchasing A License It Doesn't Even Offer 

audio podcast here:



video podcast here:

Click to Read More...

The Rock Star Branding Podcast #48 - Merch Lessons From a Rock Star

Filed in:

how to sell your merch
Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join Brian Thompson, Michael Brandvold  & co-host, 80's rockstar Greg Kihn as we reveal some merch lessons from a musician who's toured with some of the biggest bands in the world. 

Rock n' Roll is not just about the music, it's also a merch business... and to a large extent, a people business. Every fan counts. You need to leave a trail of fans behind you who love and remember you for many years to come.

What will your fans say about you in twenty years?

Create a friendly and open environment for sales to occur at your shows. Connect with people on a real and personable level, and create fans for life. If you're only motivated by money, sex and fame… you won't get far. That's an extremely hollow premise to build a business on and has no longevity in it.

Press play, enjoy the episode and leave a comment with your thoughts!


watch the video podcast here:



listen to the audio podcast here:


This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud, Stitcher Radio, and Blackberry Podcasts.
Click to Read More...

The Music Biz Weekly #103 - How To Sell Stuff In Your Social Media Stream Using Chirpify

Filed in:

Chirpify Social Commerce and Payments Platform
Download The Music Biz Weekly on Apple iTunes:
itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for a 40 min. discussion with
Rory Felton, head of music & entertainment business for Chirpify, the only in-stream Social Commerce platform.

Chirpify enables you to sell digital and physical items directly in-stream on Social Media. Consumers just reply with "buy" in the comments to make purchase. It's that easy.

See Chirpify in action in my personal donation experiment on Twitter, on Facebook, on Instagram or on my Chirpify page.

We hope you enjoy this episode and once again we left you with a little homework assignment at the very end of this episode. Share your creative ideas on how to use Chirpify with us in the comments below.

audio podcast here:



video podcast here:


This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloudStitcher Radio, or Blackberry Podcasts.
Click to Read More...

The Rock Star Branding Podcast #47 - Adapting Your Brand For a Changing Industry

Filed in:
The Rock Star Branding Pdocast with Brian Thompson, Michael Brandvold and Greg Kihn.

Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com


Join Brian Thompson, Michael Brandvold & co-host, 80's rockstar Greg Kihn as we talk about how MTV changed Kihn's brand and his approach to marketing music, and how that parallels the cultural shift into the digital age and social media.

Not only do we have tons of fun and lots of laughs recording these episodes for you, but there's also tons of tips and advice to help artists with their own careers.

Press play, enjoy the episode and leave a comment with what you though of it!

watch the video podcast here:



listen to the audio podcast here:


This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud, Stitcher Radio, and Blackberry Podcasts.
Click to Read More...

The Music Biz Weekly #102 - Here's Why Your Music Is Going Nowhere.

Filed in:

are you going nowhere fast?
Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

join Brian Thompson & Michael Brandvold for a 40 min. talk on
why a talented band might feel as if they're spinning their wheels and not going nowhere.

the blog post that I referenced in this episode can be read here:


Do Something Today That Will Benefit Your Tomorrow:
30 Ideas That Cost Nothing.


at the end of this podcast we give you some homework, but you have to listen to the episode to find out what it is. once you you've completed your assignment, make sure you come back and leave a comment with your story eh?

audio podcast here:



video podcast here:



This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloudStitcher Radio, or Blackberry Podcasts.

Click to Read More...

The Rock Star Branding Podcast Ep. #46 - Branding Mistakes From An 80's Rock Star

Filed in:
The Rock Star Branding Pdocast with Brian Thompson, Michael Brandvold and Greg Kihn.

Download The Rock Star Branding Podcast on Apple iTunes:
http://itunes.thornybleeder.com

Join
Brian Thompson and Michael Brandvold from The Music Biz Weekly every Wednesday for a new episode of The Rock Star Branding Podcast. We have a new guest co-host for 2013 too, 80's Rockstar, Author and Radio DJ, Greg Kihn.

Join us for our second episode with Greg as we go digging for some dirt and dive into his past, revealing some of the branding and marketing mistakes Greg made along the way with his chart-topping career in rock n' roll.

Funny, intriguing and always entertaining... we hope you enjoy this episode and walk away with a some useful bits of advice to help you on your musical path.

watch the video podcast here:



listen to the audio podcast here:



This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud, Stitcher Radio, and Blackberry Podcasts.
Click to Read More...

The Music Biz Weekly Ep. #101 - Do Bands Need a Mission Statement? Black Sabbath Has One, Do You?

Filed in:

Download
The Music Biz Weekly
on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us for a 30 min. discussion on how creating a mission statement for your band can help keep everyone on-track and aligned with your goals.

write a mission statement that means something. it’ll keep your entire team focused and give you direction when you most need it.

a mission statement isn't your actual goals, but it should power them.

mission statement
when writing your goals,
use concrete language and avoid ambiguity.

be clear and concise.


questions to ask yourself include:

- why do you do what you do?
- what makes you care?
- what sets you apart from all the rest?
- what are your values?
- what are your goals?

* for more information, check out this article I found on Fast Company on How to Write a Mission Statement That Doesn't Suck.


watch the video podcast here:




listen to the audio podcast here:


This podcast series airs 
every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloudStitcher Radio, or Blackberry Podcasts.Click to Read More...

NEW! The Rock Star Branding Podcast Ep. #45 - Introducing Our New Co-host, 80's Rockstar Greg Kihn

Filed in:

The Rock Star Branding Pdocast with Brian Thompson, Michael Brandvold and Greg Kihn.
Download The Rock Star Branding Podcast
on Apple iTunes:
http://itunes.thornybleeder.com

The Rock Star Branding Podcast returns for an all-new season and our first new episode in 2013.

Join me and Michael Brandvold for the debut episode with our new guest co-host, 80's rockstar, author and radio DJ, Greg Kihn

Not familiar with who Greg Kihn is?
If you're a fan of 80's music, then you might be familiar with Greg from this classic MTV hit from 1985, Jeapordy:



listen to the podcast here:


This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud and Stitcher Radio, and Blackberry Podcasts.Click to Read More...

The Music Biz Weekly Ep. #100: Nic Adler of The Roxy on the Importance of Social Media in Booking Gigs

Filed in:

The-Music-Biz-Weekly---Brian-Logo-2013
Download The Music Biz Weekly
on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

This is our 100th Episode! Woohoo! First of all, thanks so much for all of your support and continued listens you guys, we totally appreciate it.

We figured there's no better time like our 100th Episode to roll out an update to our Podcast graphics, what do you think?

the roxy theatre on sunset
This week we have a great discussion with Nic Adler, owner of The Roxy, the legendary nightclub located on the Sunset Strip in West Hollywood, California, one of America's most legendary and influential music venues.

We talk with Nic about how important of a role social media plays in booking bands into the club, including how their online engagement with fans on Facebook and Twitter can determine how much the club pays them. We also chat about some other tips for artists on how to land gigs and build a scene.

watch the video version on YouTube:


audio version here:



This podcast series airs 
every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloud, or Stitcher Radio.Click to Read More...

How to Create a Content Strategy: Webinar Recording Now Available + Free Slide Presentation

Filed in:
Content-Marketing-Webinar-Now-Available
this past Monday Michael Brandvold and myself, from The Music Biz Weekly, hosted our most popular live webinar yet, How to Create a Content Strategy.

we had people from all over the world tune in, including Canada, United States, Argentina, Australia and Greece. judging by the all of cool tweets that rolled in afterwards, everyone walked away incredibly jazzed with the info we shared and excited to put it into motion with their own marketing plans.

our live events are always free, but if you want to view and access the 90 minute video webinar On Demand and with Unlimited Viewing, it's a small fee of only $9.99 USD.

buy the webinar here

below is the
slideshow presentation that we used as the talking points for this webinar. feel free to download it, print it up for your own reference, share it, or even post it on your own website.

we had a lot of un putting on this webinar for you guys, we hope you enjoy it and learn some cool ideas to help grow your audience. we'd love to hear from you, let us know what you think.


buy_now_blue3d

90 min. video webinar
only $9.99


this video webinar addresses the following core questions:
•    what is Content Marketing?
•    what is Inbound Marketing?
•    what purpose do these concepts serve in creating new fans?
•    what are the key elements to an effective strategy?
•    how long should a strategy run?
•    what channels of distribution do you need to consider for your content?
•    how do you optimize your content for maximum viewing potential?
•    what are some typical events you can create strategies around?
•    how do you measure the success of your strategy?
Click to Read More...

The Music Biz Weekly Ep. #99 - How to Monetize a Band's Downtime with StageIt

Filed in:

Download The Music Biz Weekly on Apple iTunes:
http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

StageIt
This week we sit down and have a great discussion with Founder & CEO of StageIt, Evan Lowenstein. The concept of StageIe is quite simple, monetize an artist's downtime by recording special live performances for fans.


Audio Version Here:

This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloud, or Stitcher Radio.



Do-you-have-a-hit-song-vertical-01
This podcast is sponsored by Music Xray, 21st Century A&R,

Our Featured Song is the new acoustic version of "Keep the Spirit Alive" by Russ Dwarf (former lead singer for Killer Dwarfs).

Visit Russ online at
http://www.russdwarf.com.


Submit Your Song to be Featured
on The Music Biz Weekly Podcast via Music Xray here.


Brian-Thompson-Consulting---icon

i'd love to give you a helping hand.
book a private coaching session with me via Skype.
click here for more info.
Click to Read More...

The Music Biz Weekly Podcast #97: 3 Need-to-Know Tips From Each of Social Media's Big 3

Filed in:

Download The Music Biz Weekly
on Apple iTunes: http://itunes.thornybleeder.com

The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold & Brian Thompson. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us this week for a 1 hour discussion on three social media marketing tips from each of the big three main sites.

Audio Version Here:

This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloud, or Stitcher Radio.Click to Read More...

Free Webinar Announcement - How to Create a Content Strategy (presented by The Music Biz Weekly)

Filed in:

Content-Marketing-Webinar
Monday, February 25
3pm PST / 6pm EST 

How to Create a Content Strategy

presented by Brian Thompson & Michael Brandvold from The Music Biz Weekly

Join me and Michael for a free and live presentation of our 9th educational webinar in our critically reviewed music marketing series. This live webinar will be a 60 min. presentation followed by a 30 min. live Q&A session with our live audience. 

** space is limited, register now **

How to Create a Content Strategy will address the following core questions:
  • What is content?
  • What is Content Marketing?
  • What is Inbound Marketing?
  • What is the difference between Push and Pull Marketing?
  • What purpose do these concepts serve in creating new fans?
  • What are the key elements to an effective strategy?
  • How long should a strategy run?
  • What channels of distribution do you need to consider for your content?
  • How do you optimize your content for maximum viewing potential?
  • What is SEO and how does it apply to the content I create?
  • What are some typical events you can create strategies around?  
  • How do you measure the success of your strategy?
Register Here for the Music XRay Webinar
a video recording will be available
after the free live event for only $9.99.
Click to Read More...

NOW ON VIDEO: The Music Biz Weekly Podcast #95 - Creating a Product for a Market that Doesn't Want One

Filed in:

Download on Apple iTunes:
http://itunes.thornybleeder.com

After publishing 94 episodes, we decided to go video.

We're now on YouTube.

The Music Biz Weekly is a weekly podcast co-hosted by
me (Brian Thompson) & Michael Brandvold. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us for a 50 min. discussion on the problem musicians face by feeling like they have to create a product for a market that doesn't want to buy one.

Artists find themselves creating a commodity for an audience who has become accustomed to not paying for music.

What options are left for artists to monetize their music and brands?


What can you do, what can you create, what can you sell? The experience and the emotions. Think and look outside the box for the experience that your fans want to be part of. The music business has changed and you need to think differently as the market no longer wants to buy just the music alone.

Press play and hear what to have say.

Audio Version Here:

This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloud, or Stitcher Radio.Click to Read More...

The Music Biz Weekly Podcast #94 - The Psychology of Selling Rock And Roll

Filed in:


rock-and-roll
The Music Biz Weekly is a weekly podcast co-hosted by me (Brian Thompson) & Michael Brandvold. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us for a 40 min. discussion on The Psychology of Selling Rock And Roll. We got the idea to chat about this topic from a new article I found written by rock journalist Juliette Jagger.

Our discussion addresses the reality of
selling music as a product, the exaggerations and mis-truths in music marketing (and all marketing for that matter), and the mindset hurdles that independent artists need to overcome if they want to make money from their art.

Press play below and here what to have say:


This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe to it on iTunesSoundcloud, or Stitcher Radio.Click to Read More...

The Music Biz Weekly Podcast #93 - How to Get Your Music Featured on iTunes with Tips from TuneCore

Filed in:

itunes featured artists
The Music Biz Weekly, a weekly podcast co-hosted by me (Brian Thompson) & Michael Brandvold. Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us today for a 40 min. discussion with
Chris Mooney, TuneCore's Senior Director for Artist Promotions.

Listen here:


This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe on iTunesSoundcloud, or Stitcher Radio.

In this episode we talk about:
7 Tips For Getting Featured On iTunes.

We also reveal a little known tool within the TuneCore arsenal,
a direct-to-fan music marketing tool, a music player widget that lets you collect fan emails in exchange for a free download. See the example below for where to find it in your artist dashboard:Click to Read More...

The Music Biz Weekly Podcast #92 - It Doesn't Matter What YOU Want, It Matters What THEY Want

Filed in:

help yourself by helping others
The Music Biz Weekly, a weekly podcast co-hosted by me (Brian Thompson) & Michael Brandvold.

Each week we interview movers and shakers in the music business and discuss music marketing techniques for the DIY independent musician.

Join us in this week's episode below for a 40 min. discussion on…

if you focus on the value you can deliver to others, you will be more successful.


click to tweet this quote



This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe on iTunesSoundcloud, or Stitcher Radio.Click to Read More...

The Music Biz Weekly Podcast #90 - Slash Bassist Todd Kerns Discusses Music, Creativity & Social Media

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Todd Kerns - Slash/Sin City Sinners
Join me (Brian Thompson) & Michael Brandvold for a 1 Hour discussion with Todd Kerns, bassist for Slash and frontman for Sin City Sinners.

Todd reveals his thoughts on
social media, how he makes time to stay connected with his fans, details behind his crowdfunding campaign for his new solo album, and how he continues to stay motivated and creative in an ever-changing music industry.

Vist Todd online at
www.toddkerns.com.


This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe on iTunesSoundcloud, or Stitcher Radio.

Do-you-have-a-hit-song-vertical-01
This Podcast is also available on iTunes and Stitcher Radio.
This podcast is sponsored by Music Xray, 21st Century A&R,


Featured Song is "Remote Control" from the 1997 Age of Electric album, Make a Pest a Pet.



Submit Your Song to be Featured
on The Music Biz Weekly Podcast via Music XRay here.


Brian-Thompson-Consulting---icon

i'd love to give you a helping hand.
book a private coaching session with me via Skype.
click here for more info.
Click to Read More...

The Music Biz Weekly Podcast #89 - Learn How to Pitch, Present & Persuade with Oren Klaff

Filed in:

oren-about1
Join me (Brian Thompson) & Michael Brandvold for a 1 hour discussion with Oren Klaff, author of the book Pitch Anything.

I discovered Oren a couple of months ago while watching a video interview he did with
Chase Jarvis. I was so impressed with the message he was delivering, I was inspired to write my own blog post on the topic of pitching. You can read it here: Top 15 Tips When Making Your Pitch

With 12 years of experience as an investment banker, Oren Klaff has extensive experience raising capital, selling companies and closing complex deals.

Learn new and better methods to position, promote and present you & your music.


This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe on iTunesSoundcloud, or Stitcher Radio.
Click to Read More...

Special Guest Announcement: Todd Kerns, Bassist for Slash - Podcast Airing Friday, Dec. 28

Filed in:

Todd Kerns with Slash
any rockers in the house?

tomorrow morning i'm pre-recording a new episode of
The Music Biz Weekly Podcast with my co-host Michael Brandvold, and a certain kick-ass rocker who many of you will be familiar with...

Todd Kerns, bassist for Slash, frontman for Sin City Sinners and the former singer/guitarist for two other killer bands, Age of Electric and Static in Stereo.

this not-to-miss episode will be
published on Friday, December 28.
boom!
Click to Read More...

The Music Biz Weekly Podcast #88 - How to Get Your Song on Commercial Radio, a Discussion with Dunner, PD for 99.3 The Fox

Filed in:

chris dunner duncombe - cfox
Join me (Brian Thompson) & Michael Brandvold for a 50 min. discussion with Dunner, Program Director for 99.3 The Fox FM in Vancouver (CFOX), on How to Get Your Song on Commercial Radio.

Dunner is not only a Program Director for one of the most vital rock stations in the country, but he's also a
touring musician himself and is someone who's dedicated to help developing artists learn the ins and outs of the music business.

This is an incredibly valuable episode for any serious artist who might be considering radio as a part of their marketing and promotion plan. Join us as we discuss:

What is the importance of creating relationships with radio station staff?

What does "having a good story" really mean?

What role does social media play with a band getting on the radio?

What role does timing play?



This episode concludes our two-part series on how to get your music on the radio. Don't miss our first instalment, Episode #86 with special guest Oscar Furtado from Tandemtracks Promotions.
Click to Read More...

The Rock Star Branding Podcast Ep. #44 - The Importance of Cover Art on Digital Downloads & Album Streams

Filed in:

Plenty of Colour - Discovery LP/Album
Join me (Brian Thompson), Michael Brandvold and Steve Jones for a short discussion on how digital album downloads and album streams have changed how an artist should think about their cover art.

It's all about context.

If a painting looks great on the wall, it doesn't it mean it will look great as your iTunes album cover art.

A great photo, picture or design doesn't necessarily make a great album cover.

Consider all of the detail which will be lost when that photo is reduced down to only 150 pixels wide.
If an artist wants to find new fans who are exploring random content online, they must create an engaging thumbnail.

Does your content match the medium in which its being consumed?

Join the discussion and leave your thoughts in the comments below.


This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud and Stitcher Radio.Click to Read More...

The Music Biz Weekly Podcast #87 - PledgeMusic Gives Insider Tips on Successful Crowdfunding

Filed in:

PledgeMusic
Join me (Brian Thompson) & Michael Brandvold for a 45 min. discussion on how to create a successful crowd funding music campaign with Jayce Varden, co-founder of PledgeMusic.

In case you've been too busy doing the backstroke in your Olympic-sized swimming pool, paid for by your major label advance…

the new business of making music is all about hands on, direct to fan, crowd funding.

And with good reason. It works… and everyone wins, fans and artist alike.

But launching a crowdfunding campaign is not a slam dunk. It takes a lot of planning, a lot of hands-on daily work, a network of existing and interested followers, and a desire to connect with your fans in new and creative ways.

Crowdfunding campaigns are a ton of work, but they're also incredibly rewarding.

Listen to the podcast below as PledgeMusic's Jayce Varden reveals important insider tips on how to execute a successful campaign.

What's the best crowd funding campaign you've seen so far? What made it stand out above all the rest? Have you done one yourself?
Leave a comment and share your thoughts!



This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe on iTunesSoundcloud, or Stitcher Radio.

Do-you-have-a-hit-song-vertical-01
This Podcast is also available on iTunes and Stitcher Radio.
This podcast is sponsored by Music Xray, 21st Century A&R,


Our Featured Song this week is "Love Me Love Me Love Me" from NYC's Sinem Saniye.

Visit Sinem online at www.sinem.net.

Submit Your Song to be Featured
on The Music Biz Weekly Podcast via Music XRay here.
Click to Read More...

The Rock Star Branding Podcast Ep. #43 - How Important is an Album's Track Order in the Digital Age?

Filed in:

music in the cloud
Join me (Brian Thompson), Michael Brandvold and Steve Jones or a short discussion on how mp3 downloads and streaming services like Rdio and Spotify have impacted the fine art of sequencing an album's track order.

Sequencing tracks on an album has changed considerably over the years.

In the days when vinyl and cassettes ruled, you had two sides of music to play with. The physical separation of the music into two
album_vs_single
different pieces offered lots of room for creative programming. 

That all changed when the CD took over though. Albums were then listened to in one lump piece, with no separation. If you wanted to listen to something else you still had to physically get up off your ass, walk over to your stereo and remove the compact disc.

But now, in the digital age a song can be skipped or shut off and a new artist and album can be selected with the click of a button or even a simple voice command.

So how has all of this changed the fine art of album sequencing?

Where should an artist place their best songs within the album?

What does an artist need to consider when programming the "flow" of their album?

Listen to the podcast below and then make sure to
leave a comment with your thoughts. How have you approached this issue with your album?


This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud and Stitcher Radio.
Click to Read More...

The Music Biz Weekly Podcast #86 - When Does an Artist Need to Hire a Radio Promoter? A Discussion with Oscar Furtado from Tandemtracks Promotions

Filed in:

oscar_furtado-photo
Join me (Brian Thompson) & Michael Brandvold for a 1 hour discussion with Oscar Furtado from Tandemtracks Promotions.

Radio Promotion has been one of our most requested topics to cover.

Join us as we dive deep with Oscar and discover when an artist might need to hire a radio promoter and what they should do to prepare for working with one.

Have you worked with a radio tracker before? How did it go? Leave a comment and share your thoughts.



This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe on iTunesSoundcloud, or Stitcher Radio.

Do-you-have-a-hit-song-vertical-01
This Podcast is also available on iTunes and Stitcher Radio.
This podcast is sponsored by Music Xray, 21st Century A&R,


Our Featured Song this week is "Inner Anarchist" from the band, Hiding in Public.

Visit them online at www.hidinginpublic.com.


Submit Your Song to be Featured
on The Music Biz Weekly Podcast via Music XRay here.


Brian-Thompson-Consulting---icon

i'd love to give you a helping hand.
book a private coaching session with me via Skype.
click here for more info.
Click to Read More...

The Rock Star Branding Podcast #42 - What Makes You a Rebel? Justin Bieber Wears Overalls.

Filed in:
justin-bieber-stephen-harper-johnny-cash-rebel-comparison
Join me (Brian Thompson), Michael Brandvold and Steve Jones for a fun discussion on the varying degrees of rebelliousness and how what's bad ass for one, is totally tame for another.

The varying degrees of rebellion, it's relative to who your audience is.
For some, being a rebel is out of the norm and gets you press and helps sell music, merch and tickets. For others, it's an everyday way of life.

But I will say this…

if you have to think about being a rebel and strategically plan for it…
then you're probably not a rebel. you're a poser.


Press play below and leave a comment with your thoughts!



This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud and Stitcher Radio.
Click to Read More...

The Music Biz Weekly Podcast #85 - Caring for Your Voice with Celebrity Vocal Coach Cari Cole

Filed in:

cari cole celebrity vocal coach
Join me (Brian Thompson) & Michael Brandvold for a 50 min. discussion on how to care for your voice with celebrity vocal coach Cari Cole

Cari Cole Voice & Music Co. is home to Grammy winners, American Idol finalists, rock stars, major & indie label artists, singer-songwriters, record producers, music managers, and developing artists.

Are you doing daily vocal exercises?

Warm ups and cool downs?

Do you know the tricks to mend a lost voice?

Tune in to this fantastic chat with one of the best vocal coaches out there and learn some of the basic fundamentals of how to keep your voice in tip-top shape.


Click to Read More...

The Rock Star Branding Podcast #41 - Escaping Tunnel Vision: Get an Outside Perspective

Filed in:

tunnel-vision
Join me (Brian Thompson), Michael Brandvold and Steve Jones for a short discussion on getting outside perspectives from industry professionals to fine tune your brand.

When you're intimately immersed in a project, it's easy to overlook the obvious.

Eventually you're going to need some
critical analysis you don't overlook potential holes in your songs, your performance, your strategy, your marketing, your branding, your products and many other finer details.

Consult with others in the business to ensure you're not suffering from tunnel vision.

Press play below to listen in on our entire 12 minute discussion. And hey, why don't you leave a comment with your own thoughts and perspectives while you're here, eh?



This podcast series airs every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but you can also find it on iTunes, SoundCloud and Stitcher Radio.
Click to Read More...

The Music Biz Weekly Podcast #84 - When & How Should a Band Form a Fan Club?

Filed in:

number one fan
Join me (Brian Thompson) & Michael Brandvold for a 40 min. discussion on fan clubs for musicians and bands, including on our thoughts on both free and paid memberships.

  • When is the right time to start a fan club?
  • How do you start one?
  • What's involved once you launch one?
  • What type of risks are involved?
Find out the answers to these questions and more in this week's latest episode below.

Do you have a fan club? Leave a comment below and tell us all about it.

What's worked for you? What hasn't worked for you? What problems have you had to overcome? Share your thoughts with the rest of us below.


This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also tune in or subscribe on iTunesSoundcloud, or Stitcher Radio.
Click to Read More...

The Rock Star Branding Podcast #40 - How Do You Start Building an Online Community From Scratch?

Filed in:

mobile social media community building
Regardless of audience size or fame, successful bands have very active and loyal online communities.

Online communities keep the conversation going about you and your music, regardless if you're there or not. They also play a vital role in grassroots marketing by recruiting new fans and believers.

But for a new developing artist… how do you start?

Join me (Brian Thompson), Michael Brandvold and Steve Jones to find out some tips on how to get you and your band started with building an online community.

The special surprise closing song in today's podcast is Keep The Fire Burnin', from REO Speedwagon… thanks to Steve for the killer suggestion to include the track in this podcast (you know you love it).


Click to Read More...

The Music Biz Weekly Podcast #83 - Learn About the Mastering Process with Engineer Maor Appelbaum

Filed in:

Maor Appelbaum - Mastering Engineer
Join me (Brian Thompson) & Michael Brandvold for a 45 min discussion about the artful process of mastering your music with Maor Appelbaum, Mastering Engineer.

After working as staff engineer (mixing, recording and mastering) for famed record producer
Sylvia Massy, Maor moved to Los Angeles where he opened his private mastering suite.

He's had the pleasure of mastering recordings for major international acts such as
Sepultura, Yngwie Malmsteen, Halford, Fight, Armored Saint, Lita ford and countless other artists across a broad spectrum of genres.

Vist Maor online at http://maorappelbaum.com.

Listen below and leave a comment with your thoughts on this episode:


This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also listen on iTunesSoundcloud, or Stitcher Radio.
Click to Read More...

Free Music Marketing Webinar on Monday, Nov. 12 - How to Get Your Band on MTV - Register Now

Filed in:

free-webinar-how-you-can-get-your-band-on-mtv-topspin-presents-godirect-and-artists-mtv
Monday
November 12, 2012
3:00 PM – 4:30 PM
(Pacific Time)

Space is limited.
REGISTER NOW

We are very excited to have
Bob Moczydlowsky from Topspin join us to deliver this free online workshop, a 60 minute live webinar followed by a 30 minute Q&A.

If you're not able to join us for the live event, the video recording can be purchased afterwards for only $6.50.

Artists will see the new GoDirect product from Topspin and learn:

- How to take control of their artist page on MTV.com
- How to submit songs and videos to MTV for consideration in shows and on-air placement
- How to create great-looking offer pages with free downloads in exchange for email addresses, tweets or facebook likes
- How to install a big ad banner on top of their MTV page that links to any site on the Web — free promo for artists!
Click to Read More...

The Music Biz Weekly Podcast #82 - Discussing Artist Development, Recording & Production with Mixing Engineer Mike Fraser

Filed in:

mike-fraser---mixing-engineer
Join me (Brian Thompson) & Michael Brandvold for a 45 minute discussion on artist development, recording and production with a true legend in the music business, Mixing Engineer Mike Fraser.

Mike Fraser has recorded and/or mixed AC/DC (4 records), Aerosmith (Pump & Permanent Vacation), Mother Mother, Chickenfoot, Franz Ferdinand, Stone Gods (The Darkness), Airbourne, Elvis Costello, Norah Jones, Buckcherry, Jets Overhead, Melissa Auf Der Maur, Hedley, Mariana's Trench, Corrosion of Conformity, Theory of a Deadman, Van Halen, Slipknot, Enter Shikari, Bad Religion, K'Naan's "Wavin Flag" and RnB diva Kelly Rowland… among many, many more.

There's some real golden nuggets of wisdom and sage advice for new and old bands alike in this episode.

Hit play or download it below and dive on in to this killer discussion with us…


This podcast series airs every Friday in all of the usual spots. Find it right here on Thorny Bleeder or on MichaelBrandvold.com, or you can also listen on iTunesSoundcloud, or Stitcher Radio.
Click to Read More...

The Rock Star Branding Podcast #39 - Reverse Engineering Your Band & Brand

Filed in:

sid-v
Steve kicks off today's discussion with the example of Malcolm McLaren and the Sex Pistols. 

What do you want to sound like? look like? act like? what is the community you hope to create around your music and with your fans?

what is the emotional response you hope to elicit with your music?

Reverse engineer where you want to go and create your road map and game plan from there. 

Find and create the pieces that fit the puzzle of what you want to build.

Who are you... and who do you want to be? How do you apply this concept to a band that's just starting out and developing themselves? How do you position yourselves so you can have an impact on the demographic you aim to appeal to?

Join
me (Brian Thompson), Michael Brandvold and Steve Jones for a 10 minute discussion and hear our advice for bands...



This podcast series airs 
every Wednesday in all of the usual spots. Find it right here on Thorny Bleeder, but of course you'll also be able to find it on iTunesSoundcloudStitcher RadioMichaelBrandvold.com and BrandLikeARockStar.com

Click to Read More...

The Music Biz Weekly Podcast #81 - Creative Marketing Concepts: Thinking Outside The Box

Filed in:

think outside the box - creative music marketing
Today you can no longer just release your music to iTunes and expect it to sell.

You need to create an event, create a story and create something worth talking about and sharing.

Something the stands out.
Something that has some WOW to it.

What ideas have you used or have seen other artists use successfully?

Join me (Brian Thompson) & Michael Brandvold for a 45 minute discussion about the importance of creative marketing concepts and thinking outside the box with your music promotion.



This week we're thinking outside of the box and experimenting ourselves.

We're trying something new. We're using a new social media tool called…
Click to Read More...

The Rock Star Branding Podcast #38 - When Does A New Band Need To Start Thinking About Branding?

Filed in:

branding from the birth of a new project
When do you start piecing together your brand identity? When do you build your online presence?

Photos, logos, websites, videos, blogs, social media, song samples, videos, merch, rehearsals, live performances, showmanship, stage presence... there's so much to think about.

What's the process? Is there a strategy to follow?

How you create and define your brand will determine on whether people will take you as a serious professional band… or just another local, weekend-warrior, party band.

Get people involved right from the beginning. 
Start creating an audience now, months prior to the release of your music. 

Press play or download this
15 minute podcast below to hear the advice that me (Brian Thompson), Michael Brandvold and Steve Jones have for new bands or projects just starting out...



Today's topic was an idea suggested by listener Chris Newcomb (
@tcicoachchris).Click to Read More...

The Music Biz Weekly Podcast #80 - When Does A Developing Artist Need An Entertainment Attorney?

Filed in:

marty frascogna entertainment attorney
Join me (Brian Thompson) & Michael Brandvold for a one hour podcast with our very first entertainment lawyer, Marty Frascogna.

Martin F. Frascogna is an attorney who specializes in international entertainment law. He has worked with international musicians, Grammy winners, labels and tours, currently representing clientele in 23 countries spanning 6 continents.

Frascogna also works directly with indie artists at various levels in their career in order to help them efficiently progress using new age approaches and a global mindset. 

Marty is also a
constant blogger who boldly leaks information typically withheld from artist by labels, attorneys, manager and agents. Read his Music Globalization blog here.

What role does an entertainment attorney play in a developing artist's career? Press play below and listen to find out…

Click to Read More...

The Rock Star Branding Podcast #37 - When is it necessary to re-brand for a new project?

Filed in:

changing-your-brand
Are there limitations in having an established name?

Join me (Brian Thompson), Michael Brandvold and Steve Jones for a short 10 minute discussion on the challenges one faces in having a well-defined brand and what it means for future creative explorations and product releases.

Press play below and hear our thoughts.



What do you think?
Join the discussion and leave a comment below…
Click to Read More...

Pre-Recorded Webinar Download Now Available: How to Use Bandpage

Filed in:

BandPage-Webinar-Buy-Graphic
Last Monday we held a free 90 minute webinar with special guest Matt Conn from BandPage.

Not only did we learn more about BandPage, but we also dove into their newly released product, BandPage Everywhere.

Today I'm happy to offer a recorded video download of this 90 minute webinar for only $6.50.

Download
the Webinar Here


Also, check out the slide presentation that was used in the webinar below. You can even download it for free if you like (just click the read more link).

There's lots of great tips for artists on how to use the awesome and free product, Bandpage.Click to Read More...

Diving Into Web Data, What Does An Artist Need To Worry About? - The Music Biz Weekly Podcast #79

Filed in:

Analyzing music web data
Join me (Brian Thompson) & Michael Brandvold for a 50 min. podcast discussing the recent SF Music Tech conference, in particular the Artist Apps panel, plus a more extended talk on how and when an artist needs to look at the various streams of web data that is flowing at them.

The web analytics. The insights. The metrics. The app stats. The never-ending numbers.

It's overwhelming.
How much data is really necessary?
When should you take the numbers more seriously?

Press play and hear what we have to say about it.

Click to Read More...

Tour Strategies for Bands: Think Small for Big Growth - The Rock Star Branding Podcast #36

Filed in:

Tour-Van1
Join me (Brian Thompson), Michael Brandvold and Steve Jones as we discuss Mumford & Sons' non-traditional touring strategy.

Through the relentless playing of smaller cities and smaller venues, the band was able to grow and develop into a worldwide banjo-playing, radio-charting phenomenon. 

Their smart and effective tour strategy positioned them into having a larger "
share of mind" in each market since they were quite possibly the only show in town.

Whether you're playing in a town of forty thousand, a suburb of your home town, or a large city of four million... making a new fan is a new fan. They all count. They all matter. And the buzz is the same. And that buzz can spread... helping you land better gigs with bigger audiences in bigger cities.

For a developing artist, your biggest markets could quite possibly be the smallest cities which you may be tempted to overlook.

We also discuss the growing trend of
House Concerts.

What other kind of tour strategies have you seen work well for new bands? Leave a comment!

Click play below and listen in to our discussion… 
Click to Read More...

The Music Biz Weekly Podcast #78 - Discussing High Quality Audio, Streaming Music Services & Social Engagement Tips

Filed in:

Join me (Brian Thompson) & Michael Brandvold for a 35 min. discussion on Neil Young's new high quality audio format called Pono, how indie and local bands don't seem to make their music available to subscription music services, restricting the potential for them to be heard and for buzz to develop... plus a few extra special social engagement tips which we've never really discussed before. 

Press play below and join in on a casual conversation of two guys just bullshitting about the music biz…

Click to Read More...

The Rock Star Branding Podcast #35: Rdio Offers Artists Finders Fee For Finding New Subscribers

Filed in:

rdio_imgres
Today we bring you a new chapter in the continuing war of online music subscription services, it's Rdio vs. Spotify. Rdio has just taken an innovative approach in the digital music space. Rdio has just launched Artist Program, a new feature that pays artists for bringing In new subscribers. 

hero-jake-2
Rdio is offering a $10 finder fee to every artist who brings a new paid subscriber onto their platform.

With this, Rdio has now positioned themselves in the market as the "artist friendly" option, when compared to the much maligned Spotify. 


It's affiliate sales. 
But, will it work in the legal digital music space?


This new ecosystem for revenue earning can create some fun ideas for the creative music marketer. Such as sharing music and personalized playlists with their online fans.


Press play on the podcast below and listen to a 15 minute discussion with me (Brian Thompson), Michael Brandvold and Steve Jones about this and other affiliate earning opportunities which an artist can use to make additional money to support their career.

—Brian



Read the official Rdio press release here:
http://www.rdio.com/artistprogramClick to Read More...

Special Guest David Meerman Scott Gives Lessons from the Grateful Dead & Discusses How to Newsjack - The Music Biz Weekly Podcast #77

Filed in:

David Meerman Scott
Join me (Brian Thompson) & Michael Brandvold for a 40 minute interview with David Meerman Scott.

Scott is a marketing strategist, advisor to emerging companies, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.

Click to Read More...

Branding 101 with Green Day's Billie Joe: F-Bombs & Smashed Guitars - The Rock Star Branding Podcast #34

Filed in:

Join me (Brian Thompson), Michael Brandvold and Steve Jones for a 15 minute discussion on the potential branding implications arising from Green Day's Billie Joe Armstrong and his recent outburst and "meltdown" at the iHeartRadio Festival, which has since been blamed on substance abuse problems.

Watch the video of the incident here and then listen to our thoughts on what went down here:

Click to Read More...

Free Music Marketing Webinar Announcement: Breaking Down The Wall: How to Use BandPage Everywhere to Connect More Deeply with Your Fans

Filed in:

BandPage-Webinar-Graphic
Join Brian Thompson and Michael Brandvold from The Music Biz Weekly for a 60 minute free webinar, followed by a 30 minute Q&A.

Monday, Oct. 08, 2012

3:00 PM - 4:30 PM (Pacific Time)


We are very excited to have Matt Conn, Dr. of Pages from
BandPage, be our special guest to help deliver this webinar:
Breaking Down The Wall: How to Use BandPage Everywhere to Connect More Deeply with Your Fans.

You will learn:
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The Rock Star Branding Podcast #33 - Branding Essentials for New Artists, Part 2

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What IS branding anyways? And how does it differ from marketing? And where does advertising fit into all of this? Are they all the same thing? And for new and developing artists , what are the essential first steps to take in the branding process?

Join myself (Brian Thompson), Michael Brandvold and Steve Jones for a 15 minute discussion on what bands need to be aware of when they first hit their local scene.


Click to Read More...

How to Find Cool & Creative Ideas for Your Band's Web Content - The Music Biz Weekly Podcast #75

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insert exciting blog entry here
Join myself (Brian Thompson) & Michael Brandvold for a 45 min. discussion on how and where to find cool & creative ideas for your band's web content.

You have a website (right??). Now you need content for it. And not just for your blog. But you also need fresh stuff to post on your Twitter feed, your Facebook page, your Instagram account and your YouTube channel too.

You know you need to post new content on a consistent basis to keep fans and followers engaged with what you're doing… but how and where do you come up with new ideas to write about?

Listen to the podcast below and find out some clues to help you on your content marketing journey...

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The Rock Star Branding Podcast #32 - Branding Essentials for New Artists, Part 1

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rock star branding essentials
What IS branding anyways? And how does it differ from marketing? And where does advertising fit into all of this? Are they all the same thing? And for new and developing artists , what are the essential first steps to take in the branding process?

Join myself (Brian Thompson), Michael Brandvold and Steve Jones for a 15 minute discussion on what bands need to be aware of when they first hit their local scene.





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The Music Biz Weekly Podcast #74 - A 'Peak' Inside a Killer Music Bootcamp

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peak performance project bootcamp 2012
Join myself (Brian Thompson) & Michael Brandvold for a 55 min. discussion on the importance of music marketing and business mentorship, as seen via The Peak Performance Project, a radio station competition and bootcamp sponsored by The Peak FM in Vancouver. 

For more information, visit Brian's recent blog about the bootcamp at the following link:
The Peak Performance Project - A World Class Artist Development Bootcamp

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Shit You Shouldn't Do On Stage - The Rock Star Branding Podcast #31

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Despair
Join myself (Brian Thompson), Michael Brandvold and Steve Jones for a 10 minute discussion cover some examples of shit we've seen artists do at concerts that you shouldn't do while performing on stage.

Real stories. Embarassing situations. Career-limiting mistakes.

Click play to hear a few tips every artist should keep in the back of their mind when playing live…


Also available on
iTunes and Stitcher Radio.Click to Read More...

Life, Art & Following Your Muse with British Actor & Rocker Michael Des Barres - The Music Biz Weekly Podcast #73

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Marquis Michael Des Barres
Join myself (Brian Thompson) & Michael Brandvold for a 1 hour discussion with Marquis Michael Des Barres. This man just oozes rock n' roll.

After starting out in England in the early 70's with glam band
Silverheard, he then moved to LA and signed to Led Zeppelin's Swan Song Records with his group Detective. After breaking up he then replaced the late Robert Palmer in the band Power Station, fronting the band at the 1985 Live Aid concert.

He's also had a very prolific acting career, best known for playing the recurring role of Murdoc on the television show MacGyver. He's also appeared in the movie To Sir, With Love with Sidney Poitier and in many TV shows including Seinfeld, Alf, Melrose Place, 21 Jump Street, Nip/Tuck, NCIS, Dead Like Me, Frasier, Bones and many more.

The Michael Des Barres Band recently released a critically acclaimed new album titled Carnaby Street. And today, the Marquis joins us for an amazing and soulful discussion about life, art and following your muse.

Find Michael Des Barres online at:
http://www.desbarres.com

Press play below and listen in on this thoughtful discussion...

Click to Read More...

Live Performance Lessons from Bruce Springsteen - The Rock Star Branding Podcast #30

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Springsteen Live
Join myself (Brian Thompson), Michael Brandvold and Steve Jones for a 15 min. round table discussion on live performance lessons from Bruce Springsteen.

We dive into some real actionable advice that any band can apply to their career. Click play and listen to some of the Do's and Don'ts we've gleaned from one of the music industry's most revered live showmen.



Also available on
iTunes and Stitcher Radio.Click to Read More...

Discussing Music in the Cloud with Mat Bates from Slacker Radio - The Music Biz Weekly Podcast #72

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slacker radio
Join myself (Brian Thompson) & Michael Brandvold for a 1 hour discussion with Mat Bates, Senior Radio Program Manager for Slacker Radio.

Mat oversees the music programming and discovery across 200+ fully customizable genre stations. He also develops non-music content for the service, partnerships with artists, and promotional opportunities for various music-related events and releases.

Interested in getting a behind-the-scenes, sneak peak of how an Internet radio, on-demand, music-in-the--cloud service operates and how they think? Click play below and listen in…

Click to Read More...

Professionalism in the Music Industry (Don't Be A Dick) - The Rock Star Branding Podcast #29

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Professionalism In The Music Industry - Don't Be A Dick
Join myself (Brian Thompson), Michael Brandvold and Steve Jones for a discussion on implications that can result with an artist's career if they aren't professional and respectful with the middlemen in the music industry.

From radio to TV to magazine editorial staff, to bloggers and podcasters, to managers and agents and promoters and record labels, from marketing teams to merchandise reps to tour crews... an artist's professional support team can be massive.

Click play and listen to some of our very own war stories of the fall outs that can occur if an artist doesn't handle their career in a professional manner.

Click to Read More...

Discussing Direct to Fan Music Marketing with Derek Webb from NoiseTrade - The Music Biz Weekly Podcast Ep. #71

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Noisetrade
Join myself (Brian Thompson) & Michael Brandvold for a 50 min. discussion with Derek Webb, independent artist and one of the guys behind the direct to fan music platform, NoiseTrade.

Derek Webb
NoiseTrade is a unique site that features thousands of albums directly from the artists themselves, completely free and completely legal.

Fans get free music. Artists connect with new fans. Everybody wins.

A great record is its own best marketing tool. Thousands of dollars in promotion can’t accomplish what one great record can, especially if it’s set free to roam around and connect with the right people.

Click play below and dive in to this incredibly intriguing discussion with an innovator in direct to fan music marketing.

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A War of Words: The Rock Star Branding Podcast #28

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Publicity Stunt
Join Brian Thompson, Michael Brandvold & Steve Jones for a fun and engaging 14 min. discussion on the topic of a conscious, controversial publicity moves done to stir up press.

In this episode we chat about the ongoing feud between Elton John and Madonna, to radio DJs fighting with competing stations, to hair metal bands fighting with each other in the 80's, to Oasis' Gallagher brothers fighting amongst themselves.

Is this something an artist should ever consider consciously doing to get the attention of the masses?

Click play below to dive into this intriguing discussion with us now...


Read more about the Elton John and Madonna feud here


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Travelling the Road to Success with Chief, Tour Manager for Nickelback - The Music Biz Weekly Podcast #70

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Chief Music Management
Join myself (Brian Thompson) & Michael Brandvold for an insanely great 70 min. discussion with Chief (Kevin Zaruk), Tour Manager for Nickelback and founder of Chief Music Management.

Under the umbrella of Chief Music Management, Kevin somehow finds the time to also manage the careers of some other successful artists including Hinder, My Darkest Days, The Veer Union, Daniel Wesley, Dallas Smith, Florida Georgia Line and engineer/producer Joey Moi.

Want to know how to make it the music business from someone who truly knows? Then grab a pad of paper or your iPad, hit play and let Rock School begin.

Click to Read More...

Truthiness in Marketing: Episode #69 of The Music Biz Weekly Podcast

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Truthiness
Join myself (Brian Thompson) & Michael Brandvold for a 1 Hour episode as we shoot the shit on a variety of topics that are at the forefront of our mind.

Our casual, up front and honest discussion touches on truthiness in marketing, buying fans and plays and listens (or gaming the system), and being careful who you work with. We also touch on a little known Facebook feature, Interest Lists.

At the end of the podcast I mention one of the most commonly asked questions I get from musicians, along with a recommended blog post which I think every artist should read: 

33 Ways to Make More Time in Your Life For Music-Making. 
Check it out here.

Click to Read More...

When is it Ok to Play a Gig for Zero Pay? Episode #26 of The Rock Star Branding Podcast

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why u no pay?
Join Brian Thompson, Michael Brandvold & Steve Jones for a 13 min. discussion on the ins and outs of what an artist needs to consider before accepting a gig that pays nothing.

Our talk takes us from Paul McCartney performing at the Olympics for a mere £1 payment, to indie bands playing at community events in a parking lot, to developing artists playing at local festivals.

Press play below to hear our thoughts and the advice we have to offer.




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How to Self-Promote Without Being a Dick - The Music Biz Weekly Podcast #68

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keep calm and dont be a dick
Join Brian Thompson and Michael Brandvold for a 35 min. discussion on how not to be a dick when self-promoting.

We talk about ways to stay relevant with your fans so they're paying attention to you when you need them the most and other bits of non-dickish marketing protocol.

"Selling" can be difficult and uncomfortable for some, but it's incredibly necessary… if you want to make any money doing what you love. Click play below to hear some of our tips on how to go about this.

While Michael is sweatin' to the oldies and suckin' on lozenges (
he's sick), Brian reads a recent blog post he wrote titled Guilt As A Sales Technique (found here) to get the conversation started.

Click to Read More...

Choosing a Support Act and How It Affects Your Band's Brand - Episode #25 of The Rock Star Branding Podcast

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worst band names ever
Join Brian Thompson, Michael Brandvold & Steve Jones for a short 12 minute discussion on the various reasons why certain support acts are chosen for tours, including helping to sell tickets or appealing to an entirely different demographic. 

Some of the bands we discuss are Kool & The Gang opening up for Van Halen on their 2012 tour, Poison opening for KISS in 2005, Tragically Hip with a local opener in the Caribbean who did a cover of their biggest song before their headline set, and Bruce Springsteen not having any support acts whatsoever.

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Wow. Thank YOU for 100,000 Podcast Listens!

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i just realized i recently hit a stunning milestone that made my jaw hit the floor. so to each and every one of you who has pressed play on one of my podcasts... thank you!

seriously.
this is frickin' amazing.

much love to all of you!

—Brian Thompson

Thank You for 100,000 Podcast Listens!


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The Art of Pitching Your Music - The Music Biz Weekly Podcast #67

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Lifes-a-Pitch
Join Brian Thompson and Michael Brandvold for a 45 min. discussion on real life tips that artists can use when sending pitches to music industry professionals such as press, blogs, labels, agents, promoters and radio programmers.

You only have one chance to make a first impression, make it count. Click play below (
or download it by clicking on the little down arrow) and listen to this week's latest episode of The Music Biz Weekly Podcast so you make all of your pitches to music biz insiders count.

Listen and learn our secrets:


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Episode #24: The Rock Star Branding Podcast - Where a Band Plays Can Have an Impact on How They're Perceived

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Join Brian Thompson, Michael Brandvold & Steve Jones for a short 11 min. discussion on how an artist's choice of venue can impact how they're regarded by first time listeners and long time fans.


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The Music Biz Weekly Podcast #66 - The Power of Storytelling with Communications Expert Valerie Geller

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Valerie_Geller
Join Brian Thompson & Michael Brandvold for an enlightening 45 min. discussion on the power of storytelling with Valerie Geller, a communications expert and one of the most powerful women in radio. 

Valerie Geller is an International Broadcast Consultant, Author, public speaker, communications coach and trainer working throughout the world to help broadcasters build their audiences. From 2006-2012 the trade magazine Radio Ink listed her as one of the "50 Most Influential Women in Radio". In 2010, Geller was named as recipient of The Rockwell Award for lifetime achievement in radio.

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Episode #23: The Rock Star Branding Podcast - Is YouTube the New Standard for A&R Discovery?

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From Justin Bieber to Owl City to Boyce Avenue to Walk Off The Earth to Gotye, artists are being discovered and signed because of their online videos, becoming stars virtually overnight thanks to the viral power of sites like YouTube. 

Join Brian Thompson, Michael Brandvold & Steve Jones for a 10min. discussion on how social media has impacted A&R (Artists and Repertoire).

Click to Read More...

The Music Biz Weekly Podcast #65: Fred Jacobs from Jacobs Media Discusses the Current State of Radio

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Fred Jacobs from Jacobs Media
Join Brian Thompson & Michael Brandvold for a 45 min. discussion with Fred Jacobs from Jacobs Media, the man who created the Classic Rock radio format.

Fred Jacobs has emerged over the past two decades as one of radio’s leading visionaries. He founded Jacobs Media in 1983, when he had the notion that Album Rock could be fragmented by the creation of the Classic Rock format.

Today, Classic Rock stands out as the most successful radio format in the last 20 years.


Click to Read More...

Implications of Tommy Lee From Motley Crue Hating Fan Photos? This Week on The Rock Star Branding Podcast, Episode #22

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Tommy Lee from Motley Crue: No Pictures
A short discussion with Brian Thompson, Michael Brandvold & Steve Jones addressing a recent open letter from Motley Crue's Tommy Lee regarding his dislike of fans asking for photos with him.  

Here's Tommy's letter as it appeared on Motley Crue's Facebook page
here (paragraph breaks added for easier reading):

Dear fans,

I fucking LOVE my fans! And you know this!!!... If you asked anyone that knows me really well, they would tell ya the same thing... Tommy loves his fans. He lives for this shit... he eats, breathes, shits music 24/7. They'll also probably tell ya that 'he's a down-to-earth grateful life-lovin dude and a nice guy, too.'

What I have a problem with is... taking pictures! I hate it! Irritates the fuck out of me when people say...
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From The Vaults: Jordan Rudess of Dream Theater Talks Fan Engagement on The Music Biz Weekly Podcast

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The Music Biz Weekly podcast is off this week for as Michael has gone fishing in Canada (and probably pillaging our waters in a way that only a KISS fan can).

So what better time that to revisit our most-listened-to episode? This is one of our favourite episodes from last year.

This week’s episode, June 29, 2012 – Jordan Rudess of Dream Theater Talks Fan Engagement





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The Music Biz Weekly Podcast #64 - The Top 3 Albums That Changed Our Lives

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Top-3-Albums-That-Changed-Our-Lives
We've decided to do something a little different this week. Rather than talk about a very controversial topic in the music business that has reared it's ugly head again this week, we've chosen to jump the shark and just chat about some of the albums that shaped us into the people who we are today.

Join myself, Brian Thompson, and Michael Brandvold for a 45 min. casual no-bullshit discussion on the Top 3 Albums that have changed each of our lives.

And for something completely different and unique to this blog,
I've included the full album streams from Rdio of each album we talk about in this episode. Rdio isn't a sponsor, but I am a happy customer… for only $9.99/month you get unlimited listening from a huge selection of over 15 million albums, available on both your desktop and mobile.Click to Read More...

The Rock Star Branding Podcast #21 - Growing Into Your Brand

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ZZ Top - 1969ZZ Top
Join Brian Thompson, Michael Brandvold & Steve Jones for a 10 minute discussion on the topic of how brands sometimes need nothing but time, years and experience to evolve into what they will eventually become known for and to cultivate their image.

ZZ Top, Rush, and Wicked Lester (who later became KISS) and Apple are discussed.



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The Music Biz Weekly Podcast #63 - Booking Gigs & Finding an Agent, a Discussion with Bandzoogle's Dave Cool

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Join Brian Thompson and Michael Brandvold for a 50 min. discussion with Dave Cool, Bandzoogle's Director of Artist Relations.

We chat about a wide range of topics from
booking gigs, finding an agent, managing artists, working for a music tech company and other tidbits from Dave's diverse experience in the music industry.



Do-you-have-a-hit-song-vertical-01
This week's Featured Song of the Week is Forget Me Not, from Robert Taira Wilson, a British musician, currently based in Osaka, Japan and renowned for his extraordinary guitar playing, hypnotic vocals and passionate live performances.

Find Robert online at Facebook here and on Bandcamp here.

As always, this week's featured artists was selected from submissions sent to us on our Music Xray account.

Submit Your Song to be Featured on this Podcast via Music XRay here.

Music Hype

Every fan counts, but some count more than others.

This week's podcast is also brought to you by MusicHype. MusicHype is a new online tool for artists, labels and managers that helps you find the top 10% of your fan base, connect with them and then reward with exclusive offers and the recognition they deserve.

Sign up for a Free Plan using the invite code “MUSICBIZWEEKLY” at this link.



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The Rock Star Branding Podcast #20 - The Impact of Not Using Social Media on an Artist's Brand

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Time for social media?
A 13 min. discussion with Brian Thompson, Michael Brandvold & Steve Jones.

Join the three of us for a casual round table (Skype?) talk on how smart usage of social media can grow an artist's fan base and turn casual fans into lifelong followers.

We note how smaller acts can potentially have larger careers because of how social media allows them to connect the dots with smaller niche audiences, turning them into global opportunities.  



If you want to book a one-on-one private consultation with Brian, click here for more info.
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Webinar Recording Now Available: How to Submit Your Music for Licensing Opportunities with Music XRay

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Music-XRay-Webinar
The most effective way to use Music Xray. Many users overlook the feedback loops that provide insights in to what they can improve. It may not be your music that needs improving, it could be your submission strategy.

We'll peek behind the curtain and show everyone how Music Xray works from the perspective of the Music Industry Professional (MIP). See how Song to Opportunity (S2O) matching works from their perspective and see how each professional can leverage the collective filtering power of all the other professionals… to find the music they want and that you have.

This webinar was Recorded Live on June 11, 2012. The video recording can be purchased at the link below for only $6.50.
buy_now_blue3dClick to Read More...

A Discussion with Terry McBride, CEO of Nettwerk Music Group on The Music Biz Weekly Podcast #62

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Join Brian Thompson and Michael Branvold for a fantastic discussion with one of the most forward thinking guys in the music biz. We chat about the roots of Nettwerk, work ethic, passion, the breakout success of fun., subscription music services and the general state of the music industry.

Terry McBride is the current CEO and one of three founders of the Nettwerk Music Group, which includes Nettwerk Productions (Canada’s largest independent record label), Nettwerk Management (artist and producer management), Nettwerk One (publishing), and Artwerks (graphic and fashion design).

Founded in McBride's apartment in 1984, Nettwerk has released over 500 different albums and sold over 150 million albums worldwide.

In the past few years McBride has spoke at dozens of international conferences about advances in digital technology, intellectual property rights and the future of music distribution.



If you want to book a one-on-one private consultation with Brian, click here for more info.
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Win a Special Guest Consultation & Appearance on The Music Biz Weekly Podcast

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ENTER TO WIN
BE A GUEST ON THIS PODCAST


You could win a special guest appearance on The Music Biz Weekly Podcast, where you get to ask Michael Brandvold and myself any questions at all, this is your time to talk about whatever you want… with us.

You don’t have to be a musician.

If you own a company and want to pick our brains you can. If you are just a fan and want to talk music you can. Basically, you can win a free consultation with both of us, regarding anything you want advice on.

Enter the contest by leaving a comment on either of our two iTunes profiles:
http://itunes.thornybleeder.com or http://itunes.musicbizweeklypodcast.com

Enter a comment on either one of those iTunes pages between June 1st and July 1st and the Top 3 winners will be announced on the July 6th Podcast.

** you must listen on July 6 to win
you’ll have 48 hours to contact us and claim your prize **


If you want to book a one-on-one private consultation with Brian, click here for more info.


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The Music Biz Weekly Podcast #61 - 10 Reasons You Shouldn't Wish For Overnight Success

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Join Brian Thompson and Michael Brandvold for a 45 min. discussion on a recent article that Brian wrote, 10 Reasons You Shouldn't Wish For Overnight Success

Read the original blog post
here or read it on Music Think Tank here.


ENTER TO WIN: BE A GUEST ON THIS PODCAST

Enter the contest by leaving a comment on either of our iTunes pages at: 

http://www.itunes.thornybleeder.com 
or
http://www.itunes.musicbizweeklypodcast.com

Click to Read More...

Are Van Halen Telling Their Fans A Different Kind Of Truth? - The Rock Star Branding Podcast #18

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Van Halen Tour Cancelled - Are Van Halen Telling Us A Different Kind Of Truth?
Join Brian Thompson, Michael Brandvold and Steve Jones for a 13 min. discussion on the branding implications of Van Halen cancelling their tour dates shortly after releasing their new album, A Different Kind Of Truth.

Is the band being honest with their fans? How much can a fan put up with before they abandon a band and brand? Hit play below to hear us dissect the topic:



If you want to book a one-on-one private consultation with Brian, click here for more info.
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Webinar Announcement: How To Use Music XRay To Submit Your Music For Licensing

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Music XRay
Free Live Webinar
Monday
June 11th, 2012
3pm - 4:30pm PST

Registration Here

We are very excited to have
Mike McCready CEO from Music XRay deliver this webinar, How To Use Music XRay To Submit Your Music For Licensing.

Join The Music Biz Weekly for a
60 minute webinar into the world of Music Xray, followed by a 30 minute Q&A.

Topics covered in this webinar:Click to Read More...

Time and Task Management For Musicians - The Music Biz Weekly Podcast #60

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Join Michael Brandvold and Brian Thompson for a 45 min. discussion on time and task management suggestions for DIY musicians who feel overwhelmed with a massive To Do List and no one to help them out.

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Top 10 Reasons You Won't Be The Famous Rock Star You Think You Are - The Music Biz Weekly Podcast #59

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Join Michael Brandvold and Brian Thompson for a 45 min. discussion on things that will prevent you from being the rock star you hope to be.

read the full list after the jump below...Click to Read More...

The Marketing Woes of Music Subscription Services Spotify, Rdio, Rhpasody, MOG & Deezer: The Rock Star Branding Podcast #16

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Join Brian Thompson, Michael Brandvold and Steve Jones for a 15 min. discussion on the branding and marketing problems that music subscription services Spotify, Rdio, Rhapsody, MOG and Deezer face in trying to expose their services to the mainstream music listening public.


Available on iTunes, Stitcher Radio and:

http://www.thornybleeder.com
http://www.thediydaily.com
http://www.michaelbrandvold.com
http://www.brandlikearockstar.com

If you want to book a one-on-one private consultation with Brian, click here for more info.
Click to Read More...

Martin Atkins Talks About The Kickstarter Campaign For His New Book Band:Smart - The Music Biz Weekly Podcast #58

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martin atkins
This Episode Is NSFW

Martin Atkins has been in a bunch of bands: Pigface, The Damage Manual, Killing Joke, and PiL and has also performed with Ministry and Nine Inch Nails. He's had a label, Invisible Records, for the last 20 years and wrote a popular book on the business of Touring called Tour:Smart. And now, Martin has just launched a Kickstarter campaign for his upcoming new book titled Band:Smart.

Join hosts Brian Thompson and Michael Brandvold for a rollicking fun chat with Martin, filled with countless F-Bombs and even a chicken salad. Connect with Martin on Twitter @marteeeen.


And don't forget to...

Give a shit and buy a fuck: Martin Atkin’s new Kickstarter project for Band:Smart



Do-you-have-a-hit-song-vertical-01
Featured Track Of The Week: August Ruins

This week we're stoked to announce our brand new Featured Track Of The Week, as selected from the submissions we received on the opportunity we created on our Music XRay account. If you want to submit your song to be featured, create a profile on Music Xray and send it to us here.

The track you hear at the end of this week's podcast is Gone Forgotten, from the band August Ruins. From Pittsburgh, PA these guys combine the speed and melody of California punk with the technicality of modern metal... with explosive results. Check out August Ruins on Facebook here.


BZ-Gif
Welcome To Our New Sponsor: Bandzoogle

We're pleased to welcome our good friends over at Bandzoogle for being one of our new sponsors for The Music Biz Weekly Podcast.

Use the promo code “musicbiz” when joining and get a 6 month completely free trial of Bandzoogle (vs. the standard 30 day).

If you're a solo artist or in a band, you need a website. That's Step 1. And if you don't have one, Bandzoogle is the place to go to get one up and running in no time. It's super easy and totally flexible. No programming required. And you can sell your music digitally and keep 100% of the sales. Killer. Check 'em out at Bandzoogle.com.
Click to Read More...

New Videos Posted: Direct-to-Fan Music Marketing Tutorials

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Direct To Fan Music Marketing Webinar
We've ripped a few sample videos from the recording of the recent Direct to Fan Music Marketing Webinar that we put on with The Music Biz Weekly.

Direct to Fan is the practice of identifying people with an interest in your music, creating a relationship with those fans, promoting and marketing your music to them and going direct to them to finance your career by monetizing that relationship.

Direct-to-Fan is no longer an option — it’s a necessity.Click to Read More...

How To Use ReverbNation To Promote Your Music: Webinar + Free Slideshow Download

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ReverbNation-Webinar
We are very excited to have Nick Sehn, Product Manager for Promote It and Ferol Vernon from ReverbNation deliver this webinar, How To Use ReverbNation to Promote Your Music.

Join Brian Thompson and Michael Brandvold from The Music Biz Weekly along with Hypebot for a 60 minute webinar into the world of ReverbNation, followed by a 30 minute Q&A.

This webinar was Recorded Live on May 8, 2012 and the video recording can now be purchased at the link below for only $5.
Click to Read More...

Two Guys Shoot The Shit About Social Media Marketing Perturbances with Facebook and Twitter - The Music Biz Weekly Podcast #57

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Join Brian Thompson and Michael Brandvold for a chat about recent changes to Facebook Events and Trending Stories, changes to the Twitter Discover feed and the recent story of busking success with the band Headwater.

Click to Read More...

A DIY Fan Funding Discussion with Kristin Hersh from Throwing Muses and Billy O'Connell from CASHMusic - The Music Biz Weekly Podcast #56

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Kristin Hersh - Throwing Muses
I'm super excited to share this week's new episode of The Music Biz Weekly Podcast with you. Myself and cohost Michael Brandvold were lucky enough to be joined by special guests Kristin Hersh and Billy O'Connell on the phone from their home in Portland, Oregon.

After founding her influential art-punk band Throwing Muses, at age 14, Kristin Hersh went on to spend the next 25 years confounding expectations and breaking rules - both her own and others’. From life as the reluctant front person for the Muses, to the solo career she swore never would happen, through the founding of an ambitious and altruistic nonprofit, and in her most recent foray into a surprisingly successful new career as an author, Kristin, like so many of us, didn’t see much of this coming.

In addition to Throwing Muses, Kristin performs with her other band 50FOOTWAVE and as a solo artist.

Billy O'Connell worked as a label manager of Sire Records and then left to begin a career in artist management, working with Throwing Muses, Pixies and Barkmarket. From 1999 through 2007 I founded Virtuous Ticketing, the world's first fair-trade ticket agency, as an artist-owned, sustainability-focussed and community centered alternative to Ticketmaster.

In 2007 Billy co-founded the Coalition of Artists & Stake Holders (CASHMusic) as an open- source project for sustainable music business practices.

Don't miss this episode with a truly inspirational artist.

Listen to this 50 minute podcast below on SoundCloud or via iTunes or on Stitcher Radio… and please leave us a comment with your thoughts.

Click to Read More...

Licensing Your Music for Film & TV: A Discussion with Song Supervisor Natasha Duprey - The Music Biz Weekly Podcast #55

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Welcome to Episode 55 of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson. This episode is brought to you by Music XRay.

Today's podcast is undoubtedly going to be flagged and saved as a favourite by many of you. The topic we're covering today is our number one most requested subject:

How Do I Get My Music On Film and TV?

In this week's new episode we're joined by a prominent music industry friend here in Vancouver, one of Canada's leading Song Supervisors,
Natasha Duprey.

click the link below to listen to the podcast…Click to Read More...

How To Use ReverbNation to Promote Your Music. Presented by The Music Biz Weekly and Hypebot.com.

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When?
Tuesday, May 08, 2012
3:00 PM - 4:00 PM (Pacific Time)

Free and is open to the first 200 people
Register Here
Click to Read More...

Ep. 54: The Music Biz Weekly Podcast - Curt Smith From Tears For Fears Discusses Social Media and Being a DIY Artist

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In this week's episode we were lucky enough to have a fantastic discussion with Curt Smith, co-founder of  the multi-platinum British music group Tears For Fears, with which he continues to tour worldwide, as well as an acclaimed solo musician.

Curt also writes music for film, television and the web, most recently scoring the independent feature Meth Head. He is also a regular speaker at creative, media and technology events including TEDxHollywood, TEDxSan Francisco, the Billboard Film & TV Music Conference.

Join Curt, Brian Thompson and Michael for a great conversation about social media and music, and being a DIY artist with no label.

Visit Curt Online: http://www.curtsmithofficial.com

Listen on Soundcloud below, download on the widget below or via iTunes or Stitcher Radio.

As always, if you enjoyed this podcast please leave a comment and share it on your Facebook or Twitter page.

Click to Read More...

Ep. 53: The Music Biz Weekly Podcast - Getting Your Music Heard By Industry Professionals with Mike McCready Music Xray

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Mike McCready is an entrepreneur in the music industry, CEO of Music Xray, a blogger on Huffington Post and musician. He is most known for having pioneered the science of hit song prediction using acoustic analysis software to analyze the underlying mathematical patterns in music.

Music Xray is a company who is facilitating a more efficient, lower cost and less risky A&R process. They help musicians and songwriters get deals and to get feedback from professionals who want to help them succeed. Music Xray helps them access music industry gatekeepers in a way that makes it rewarding for both parties.

(click on through to listen to the podcast after the jump)Click to Read More...

The Rock Star Branding Podcast #11 - Have Fun With Your Brand To Make It Memorable

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Join Brian Thompson, Michael Brandvold and Steve Jones for an open 10 minute roundtable discussion on the topic of having fun with your brand and using emotions to make it memorable. Includes examples from the band Hollerado.

Click to Read More...

Webinar Announcement: Direct-to-Fan Marketing

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Our next webinar is going to be on Monday, April 16 at 6pm PST.

Join Brian Thompson and Michael Brandvold from The Music Biz Weekly for a 60 minute introduction into the world of Direct-to-Fan Music Marketing, followed by a 30 minute Q&A.

The webinar is free and is open to the first 200 people who register and sign-in to the live event. A recorded video of the webinar will be made available at this link following the event.

click "more" below to visit the Registration link…Click to Read More...

Ep. 52: The Music Biz Weekly Podcast - Two Guys Bullshitting About Timeline, StageBloc & Spotify

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Sorry for the shitty audio quality on this episode folks. We're a little stumped as to why it sounds like it was recorded in a toilet. Because it wasn't. Honest. I wouldn't do that to you.

An unedited, no-holds barred discussion with Brian Thompson and Michael Brandvold, bullshitting about a range of current music industry topics as: the all-new Facebook Timeline for Artist Fan Pages, a new website building platform for musicians called StageBloc, info on our upcoming Webinar on Direct-to-Fan Marketing on Monday, April 16, and the latest complaint about Spotify and other music subscription services from none other than the Black Keys.

Tune in every Friday for the latest episode.
Click to Read More...

Two Guys Bulshitting About Music, Live From CMW 2012 - Ep. 51: The Music Biz Weekly Podcast

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An unedited, no-holds barred discussion with Brian Thompson in Vancouver and Michael Brandvold, recording live from his hotel room at the 2012 Canadian Music Week in Toronto.

Click to Read More...

A Discussion with Bruce Houghton, Publisher & Editor of Hypebot and Music Think Tank - Ep. 50: The Music Biz Weekly Podcast

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Join myself (Brian Thompson) and Michael Brandvold for this week's very special 50th Episode of The Music Biz Weekly Podcast for an amazing discussion with with Bruce Houghton, Publisher & Editor of Hypebot and Music Think Tank, and President of Skyline Music.

Click to Read More...

10 Steps to Successful Music Marketing | Ep. 49: The Music Biz Weekly Podcast

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Join myself (Brian Thompson) and Michael Brandvold for this week's episode of The Music Biz Weekly Podcast for a discussion on powering through adversity while on the road, plus 10 Steps to Successful Music Marketing.

Here's the Slideshare document we refer to in this episode:

Leave a comment below and let us know what you think.

Click to Read More...

New Webinar Announcement: WordPress Plugins for Musicians

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I'm excited to announce along with Michael Brandvold the next Webinar presented by The Music Biz Weekly:

WordPress Plugins for Musicians
March 26, 2012 6pm – 7:30pm PST
Cost to Attend – Free
Video After the Event – $5.00


This is going to be jammed packed talk with lots of useful information. Here's the key topics we'll be covering:

  • Which plugins do musicians need.
  • How to find plugins artists would want.
  • How to review which plugin to install.
  • How to remove plugins via ftp.
  • What plugins will help you get more traffic from Facebook and Twitter.
  • How to setup a podcast.
  • How to add an email list signup.
  • How to get more comments on your posts.
  • How to stop spammers.
  • How to setup and manage shows and tours.
  • What plugins do you need to run a contest.
  • How to backup your website.
  • How to giveaway a file in exchange for a Tweet and a Follow.
  • How to install a direct-to-fan store with Topspin Media.

The webinar is free to attend, so register now!Click to Read More...

Facebook Launches Timeline for Fan Pages - Ep. 48: The Music Biz Weekly Podcast

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Join myself (Brian Thompson) and Michael Brandvold for this week's episode of The Music Biz Weekly Podcast for a 45 min. discussion on the all-new Facebook Timeline for Fan Pages.

We tell you how to set it up properly and how to maximize it's full marketing potential for your band. We also share  some tips on how to deal with trolls and negative criticism online.

Leave a comment below and let us know what you think.

Click to Read More...

Ep. 47: The Music Biz Weekly Podcast - A Music Consultation with Dance Artist Barron S

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We recently ran a contest where the winner gets to be a special guest on this very podcast. Well this is it!

So here's… A Music Consultation with Dance Artist Barron S.

** Sorry for the crummy AM Radio audio quality in this episode, we're not sure what happened. **

Tune in every Friday for the latest episode.

Follow Barron S online here: 

www.barron-s.com
www.twitter.com/barronsmusic
www.facebook.com/barronsmusic
Click to Read More...

And the Winner of a Free Music Consultation is...

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Barron S
We had an amazing response to our first contest with The Music Biz Weekly Podcast, with close to fifty artist entries. Awesome.

But alas, there can only be one winner. So put your hands together and say …

Congratulations to
Barron S!


Not only will Barron have a free music and marketing consultation with myself and Michael Brandvold, but our call will also be recorded and aired as an upcoming episode of The Music Biz Weekly Podcast. We will also close the podcast featuring one of her very own songs… how's that for some added exposure?

We'll be recording our new episode in the coming weeks, so stay tuned for it being published soon. But until then, follow Barron online here:

www.barron-s.com
www.twitter.com/barronsmusic
www.facebook.com/barronsmusicClick to Read More...

Ep. 45: The Music Biz Weekly Podcast - Two Guys Bullshitting About Music. The Clusterfuck Episode.

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Join Michael Brandvold and myself as we have an open half hour discussion on music, tech and marketing. No planned topics, just two guys bullshitting about music. Here's the clusterfuck episode.

Click to Read More...

How to Promote Your Music on Facebook


How to Promote Your Music on Facebook
If you weren't able to join us for the free live webinar on Mon, Feb. 6… then this is the next best thing.

For only $4.97 you can buy the 75 min. music marketing video tutorial webinar, hosted by Brian Thompson and Michael Brandvold, which teaches you in depth tips and tricks on how to use Facebook to promote your music.

To get the most out of Facebook and the myriad of opportunities it offers you in growing your fan base, you need to have a thorough understanding of how the platform is used and have a clear and concise strategy.

This webinar does that for you.

Still unsure? Take a look at the free slideshow below. This is the exact document we used for the outline to our presentation. Download it. It's yours for free. Take a flip through it and get a clear understanding of the topics we cover.

Cool.
Ya' ready to do clear the clouds circling your head over how to get your music heard on Facebook?

How to Promote Your Music
on Facebook
: only $4.97
Buy-Facebook-WebinarClick to Read More...

How To Not Suck | Ep. 44: The Music Biz Weekly Podcast

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This Week's Topic? How To Not Suck
Making your music matter online, from social media reviews to songwriting.


Click to Read More...

The Rock Star Branding Podcast #2 - More Lessons From AC/DC: Living Up To Fan Expectations

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Our all-new weekly podcast series continues with our second episode. Hit 'play' and join us for another quick 10 min. episode as we dive deeper into branding lessons musicians can learn from AC/DC. 



New episodes will air every Wednesday in all of the usual spots. You'll be able to find it right here on Thorny Bleeder, but of course you'll also be able to find it on iTunesSoundcloudStitcher RadioThe DIY DailyMichaelBrandvold.com and BrandLikeARockStar.com 
Click to Read More...

Hisham Dahud Talks About Music Marketing With BitTorrent | Ep. 43: The Music Biz Weekly Podcast

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Join Michael Brandvold and myself, Brian Thompson, for this week's 37min. episode. 

This week we're joined by special guest Hisham Dahud (music industry journalist for Hypebot and digital marketer with Fame House). We get down and dirty and have a very in depth discussion about the recent and very successful campaign that electronic artist Pretty Lights did in partnership with BitTorrent.

Hit play below and share your thoughts with us in the comments. Or of course you can always send us a tweet or leave us a comment on Facebook too. Whichever you choose... share share share!


Click to Read More...

FREE Webinar Announcement: How To Use Facebook To Promote Your Music


How To Use Facebook To Promote Your Music
Michael Brandvold and I are excited to announce the next Music Biz Weekly Music Marketing Webinar. This is going to be another great event for everyone, especially considering the topic: How To Use Facebook To Promote Your Music!

Oh… did I mention that it's free? Here's the deets:

When:
February 6, 2012
6pm–7:30pm PST

Cost to Attend Live Webinar:
Free

Recorded Video After the Event:
$5.00
Click to Read More...

Contest! Enter To Win A Free Music Consultation

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Enter To Win a Free Music Consultation with Brian Thompson and Michael Brandvold
The Music Biz Weekly Podcast is having its first ever contest. We want to have one of YOU, our listeners, to be a special guest on an upcoming episode of our podcast.

This is an amazing opportunity for you to ask two experienced music marketers any questions you have on the music biz, branding, marketing, or social media. This is essentially a free consultation with both Brian Thompson and Michael Brandvold… except this will be recorded and made available for the entire world to hear!


After our 45min. podcast with YOU is complete, we'll end the podcast featuring one of YOUR recorded songs. This is an amazing opportunity for you to showcase your music to the world!


Entry is simple! Click to Read More...

New Series Announced: The Rock Star Branding Podcast

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The Music Biz Weekly Presents… The Rock Star Branding Podcast
I'm excited to finally let you guys in on something that's been in the works ever since Michael Brandvold and I recorded Episode 34 of The Music Biz Weekly Podcast with our special guest, author Steve Jones.

We had such a great time recording that podcast and had such a tremendous response from it that we decided to do some brainstorming to see what else we could possibly do together. Well, it quickly dawned on us… why spoil a good thing? Let's do more podcasts together!

And so… a new series was born:

The Music Biz Weekly Presents… The Rock Star Branding Podcast

with your hosts Brian Thompson, Michael Brandvold and Steve Jones.

This all-new weekly podcast series will air every Wednesday in all of the usual spots, with the debut episode airing on Wednesday, January 25. You'll be able to find it right here on Thorny Bleeder, but of course you'll also be able to find it on iTunes, Soundcloud, Stitcher Radio, The DIY Daily, MichaelBrandvold.com and BrandLikeARockStar.com. Click to Read More...

SOPA Hopes To Censor The Internet + Marketing On Pinterest | Ep. 42: The Music Biz Weekly Podcast

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Brian Thompson Thorny Bleeder - Keep The Internet Free
Join Michael Brandvold and myself, Brian Thompson, for this week's 33min. episode. 

This week we bullshit about various music and marketing topics such as thepending American legislation to censor the internet under the guise of killing piracy (SOPA and PIPA), plus more thoughts on using Facebook and Pinterest to market your music.

Hit Play and share your thoughts with us in the comments below! Or of course you can always send us a tweet or leave us a comment on Facebook too. Whichever you choose... share share share!


Click to Read More...

Van Halen, Facebook Subscriptions & Spin Magazine Twitter Album Reviews | Ep. 41: The Music Biz Weekly Podcast

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Join Michael Brandvold and myself, Brian Thompson, for this weeks 42min. episode as we bullshit about various music and marketing topics such as Van Halen, Facebook Subscriptions, MOG and Spin Magazine Tweets Album Reviews.

Click to Read More...

Two Guys Bullshitting About Music | Ep. 40: The Music Biz Weekly Podcast

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Join Michael Brandvold and myself, Brian Thompson, for a 40min. episode as we bullshit about various music marketing topics such as listening to the social web for mentions of your brand, social media etiquette, how to pitch your music to people in the industry, plus a new option for you to get your music onto streaming music sites such as Spotify, Rdio, and MOG.



Click to Read More...

2012 Music Marketing Trends & Predictions | Ep. 39: The Music Biz Weekly Podcast

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This is our final episode of The Music Biz Weekly Podcast for 2011, Episode #39! Thanks so much for listening everyone, it's been an amazing first year for this podcast.

Click play below to listen to our end-of-the-year discussion on Music Marketing Trends and Predictions for 2012, inspired by this blog post from Bob Baker.

From myself and co-host Michael Brandvold… Happy New Year and all the best for 2012!
—Brian Thompson


Click to Read More...

Special Podcast Guest Announcement: Brian Solis

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Join us here on Friday, December 30th on The Music Biz Weekly Podcast where we'll be joined by a very special guest, Brian Solis.

Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.

His new book,
The End Of Business As Usual, looks at the changing consumer landscape, its impact on business & what companies can do to adapt & lead. Solis' previous book,Engage, is regarded as the industry reference guide to build and measure success in the social web.

Briansolis.com is one the world's most read and linked to business and marketing blogs in the world.

Do not miss this incredible end-of-the-year episode of The Music Biz Weekly Podcast.

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Click to Read More...

What's More Important, a Facebook Like Or an Email Address? | Ep. 38: The Music Biz Weekly Podcast

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Join Michael Brandvold and myself as we discuss the differences, advantages and disadvantages between an artist collecting an email address in exchange from a fan for a Free Download versus collecting a Facebook 'Like' on their Fan Page.

There's lots to consider with your digital strategy when releasing new media to your fans. Hit Play below and get our take on the subject.

What do YOU think?


Click to Read More...

Our Favourite Episodes 0f 2011 | Ep. 37: The Music Biz Weekly Podcast

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Bob Baker Explains The 3 E's Of Content Marketing | Ep. 36: The Music Biz Weekly Podcast

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Today's guest on The Music Biz Weekly Podcast is none other than music marketing master Bob Baker, otherwise known as Mr. Buzz Factor.

Join myself, Michael Brandvold and Bob Baker for a fantastic 45min. roundtable discussion as we dive into Bob's 3 E's of Content Marketing: Educate, Entertain and Enlighten.

Not sure what the hell I mean by that? Well then click Play to find out!

Follow Bob online here:
Facebook | Twitter | The Buzz Factor Website


Click to Read More...

Brand Like A Rockstar! Ep. 34: The Music Biz Weekly Podcast

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Brand Like A Rockstar
This week's guest is best-selling author Steve Jones, whose newly released book Brand Like A Rock Star is racing up the Amazon book charts. Join Michael Brandvold and Brian Thompson for an incredibly insightful discussion on marketing, branding and what people can learn from the careers of successful musicians.

For nearly 30 years, Steve Jones has worked in the music industry in the US, Canada, and the Caribbean. He's had a front row seat to the rise (and sometimes fall) of some of rock & roll's biggest. Combining his two passions, music and business, Steve takes the lessons learned from the greatest acts in rock history and applies them directly to your business.

Build a business as consistent as AC/DC and as surprising as KISS. Create fans as dedicated as Jimmy Buffett and The Grateful Dead. Be as passionate as U2 and as focused as Bob Marley.
Brand Like A Rock Star reveals the core marketing and branding strategies behind the success of the world's greatest bands and uses them to make your business rich and famous.

Check out Steve and Brand Like A Rock Star here:
http://brandlikearockstar.com


CHECK OUT OUR BRAND NEW WEBSITE: The DIY Daily.com
Click to Read More...

How to Use Twitter to Promote Your Music (free download)



Here's a free download of the slideshow that accompanied last night's Music Marketing Webinar that Michael Brandvold and I presented on behalf of The Music Biz Weekly Podcast.







Music Marketing Webinar - How to Use Twitter to Promote Your Music







Did you miss the live webinar?

Download the 84 minute hands-on video tutorial
here for only $9.99.















Click to Read More...

NEW Intro for The Music Biz Weekly Podcast

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Check out our kick ass new intro for The Music Biz Weekly Podcast... how killer is this?
Many thanks to
Bill Young Productions for the great job! http://promo.concerts.com

Tune in this
Friday, August 26 for our next episode with special guest Paul Myers!

NEW Intro for The Music Biz Weekly Podcast by Thorny Bleeder
Click to Read More...

Dream Theater Keyboardist, Guest On Next Podcast

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We just confirmed some very exciting news...

Our special guest on the next episode of
The Music Biz Weekly Podcastis Dream Theater keyboardist Jordan Rudess.

We'll be talking about how he connects with fans using social media,
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in particular his success with sites such as YouTube and Twitter. We'll also be touching on Dream Theater's drummer audition video series, their highly anticipated upcoming album "A Dramatic Turn Of Events" due out this September and their North American Tour.

Tune in to
http://www.thornybleeder.com this coming Friday, August 12thand join myself and cohost Michael Brandvold for what's going to be an amazing new episode.

The podcast will be posted immediately after it's recorded and should be online around 12:30-1pm PST.
Click to Read More...

Music Marketing Webinar: How To Use Twitter To Promote Your Music


Music Biz Weekly Podcast: Music Marketing Webinar
Wednesday, August 31, 2011
6:00 PM - 7:00 PM (Pacific Time)
$49 USD


Michael Brandvold & Brian Thompson, hosts of The Music Biz Weekly Podcast are proud to announce the first of their new Live Webinar Sessions where we'll be teaching music marketing techniques and hands-on instruction for artists to grow their audience and get their music heard.

This Music Biz Weekly Webinar is titled:
"How to Easily use Twitter to Promote Your Music"

We'll be covering the following topics:

- How to setup and customize your Twitter profile
- How to get more followers targeted to your unique musical style
- How to monitor what is being said about you online
- How to talk and engage with your fans
- How to create and find new opportunities in the music industry

Additional topics could be added as time permits.

Our goal is to make sure you leave this webinar with hands-on action items which you can put into use immediately. We'll have also have an open question period at the end of the session.

Register for The Music Biz Weekly Podcast Webinar Here

Click to Read More...

The Music Biz Weekly Twitter Hashtag Event

Twitter Hashtag
Hashtag #mbwp

Join Michael Brandvold and Brian Thompson from The Music Biz Weekly podcast this Wednesday July 20th at 5pm PST for their first Twitter Hashtag Event. Michael and Brian will be available to discuss the podcast, questions about past topics, past guests, ideas for future topics and guests. To join this twitter event log into Twitter and do a Search for the hashtag #mbwp and you will be able to follow all the discussions. If you have a question just tweet it with the hashtag #mbwp and it is automatically part of the event.

The Music Biz Weekly podcast has quickly grown to become a must-listen podcast for anyone interested in the music business and music marketing.

Sue Ennis, a teacher at Shoreline Community College near Seattle, recently made the podcast required listening and discussion for her music business class. Sue is also a well respected songwriter, her songs include such rock hits as Straight On, Even It Up and Dog and Butterfly. She has co-written over 65 songs for the rock band Heart.

Be sure to follow Brian on Twitter here and Michael on Twitter here. Join the discussion and let us know your thoughts in the comments below.
Click to Read More...

Episode 16 - The Music Biz Weekly Podcast
Mobile Apps For Musicians

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It's Friday! And that means another new episode of The Music Biz Weekly Podcast with Brian Thompson from Thorny Bleeder and Michael Brandvold from Michael Brandvold Marketing.

Todays topic is all about smart phones and the must-have mobile apps that can make a musician's life easier, more organized, and more connected to the social networks to help you market your music.

Be sure to follow Brian on Twitter here and Michael on Twitter here. Join the discussion and let us know your thoughts in the comments below.

If you can't see the embedded podcast player, click here to go to the podcast page directly on Soundcloud.
You can also subscribe to the podcast on iTunes by clicking here.
Click to Read More...

Episode 12: The Music Biz Weekly Podcast
Web Tools To Make You Stand Apart From The Crowd

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Our 12th episode! Listen to Thorny Bleeder's Brian Thompson and Michael Brandvold from Michael Brandvold Marketing as they have an uncharted, unscripted, straight-talkin, no-BS chat.

For this podcast we had no preplanned topics at all, we just hit "record" and went for it!

We start off by talking about Lady Gaga's response to the Amazon 99 cent album promotion, and then we shoot off into a discussion about new web tools to help bands market their music and to stand out from the rest of the crowd. We chat about Soundcloud, Tumblr, Soundrain, Minno, VYou, and then close the episode with some tips on formatting your blog posts.

Be sure to follow Brian on Twitter here and Michael on Twitter here.

Let us know your thoughts in the comments below and share your own tips and tricks with us!
Click to Read More...

Episode 11: The Music Biz Weekly Podcast
How To Create An Event Around Your Album Release

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In today's podcast Michael Brandvold and I chat about this week's Amazon promotion for the new Lady Gaga album where they sold her new digital release, one day only, for only 99 cents. We discuss some of the problems this promotion had, the history of music retailers doing this type of "loss-leader" event, and we close with some key take-away learnings which artists can use in developing their music career by injecting some exciting and creative promotions into the mix.

Want to hear more? Well you'll just have to click 'play' then won't you? :)

Be sure to follow Brian on Twitter here, Michael on Twitter here, Ian on Twitter here, and Topspin Media on Twitter here.

Let us know your thoughts in the comments below and share your own tips and tricks with us!


Thanks for listening,
~ Brian Thompson
Click to Read More...

Episode 10: The Music Biz Weekly Podcast
What Do Fans Want? Albums, Singles, or EPs?

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Here it is, our 10th Episode! Wow, time flies.

Well after two weeks of having some amazing guests (Ian Rogers from Topspin on Episode 8, J Sider from RootsMusic on Episode 9), this week's episode finds us back to just Michael and myself. Today's discussion begins with a reading from a recent article titled "Albums" (from April 28, 2011) in The Lefsetz Letters, written by Bob Lefsetz.

Check out Bob Lefsetz and The Lefsetz Letters. Read the "Albums" article here.

What begin on-topic with how music used to be released in the past, and how it should be released now, in the digital social age. But then we take a bit of a detour and discuss "brand monitoring" on social channels and across the web. Are you listening to what the internet is saying about you? If not, you need to. Anyways, listen to the podcast to learn more!

And many thanks listening everyone. If you enjoyed this episode and think you might have a friend who'll dig it, please share!

So, what do you think... Albums, Singles, or EPs? What's your choice?

~ Brian Thompson
Click to Read More...

Episode 9: The Music Biz Weekly Podcast
Discussing Facebook Marketing with the CEO of RootMusic

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Welcome to another not-to-miss episode for all of you music marketers! We have another amazing guest today, RootMusic's CEO and Founder, J. Sider.

RootMusic is a music startup based in San Francisco, California that makes the popular application BandPage, which is currently the number one entertainment application on Facebook with over 17 million users a month. BandPage launched in March 2010 and is an application that allows artists to create customized Fan Pages within Facebook. In August 2010, Billboard named RootMusic one of the "Top 10 Best Digital Media Startups".

The RootMusic BandPage Editor enables bands and musicians to easily create a professional-grade Facebook fan page via a simple and intuitive process. There have been over 200 articles written about BandPage, with TechCrunch saying that "RootMusic will probably be the service that changes the way Facebook looks when it comes to music."

BandPage provides the following features:

Music player
Video Streaming
Live Twitter Feeds
Touring Schedule
Integrated photos from Facebook
Downloadable Tracks
Biography and Contact Panes
Integrated Facebook Wall

On April 1, the company launched a "Plus" edition of the product, which is available for $1.99 a month. This option allows users to customize their colours, fonts and have a banner on the top of their page.
Click to Read More...

Episode 8: The Music Biz Weekly Podcast
Music Marketing w/ Ian Rogers, CEO Topspin Media

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Thanks to the power of Twitter, we have a very special guest on this week's podcast, Ian Rogers, CEO of Topspin Media. We had an amazing discussion with Ian on social media,
Ian Rogers, CEO Topspin Media
music marketing, and of course the Topspin direct-to-fan marketing platform.

Topspin Media (
also known as Topspin) is a technology company that provides e-commerce and marketing software & services for artists, their representatives, and their business partners. According to their website, their mission is to empower independent artists to build sustainable businesses, and to supply established artists, record labels, and managers with tools that allow them to operate in the modern music industry.

Topspin was founded in 2007 by Peter Gotcher (
co-creator of ProTools) and Shamal Ranasinghe. In 2008, former Yahoo!Music General Manager Ian Rogers was named CEO of Topspin. The company initially engaged with a small number of clients on a one-on-one basis, gradually adding more artists and new features. In 2008, Topspin was named Indie Visionary of the Year by Billboard magazine. The company has had a notable presence at industry conferences such as MIDEM and South By Southwest.

Listen the podcast on Soundcloud here:
Topspin's software include the ability to create and customize an online store, engage in targeted email marketing, and promote art and media through a variety of widgets. Users are able to collect fan email addresses in exchange for a free download, create streaming media players, offer bundles of different products, and sell tickets & fan-club memberships. In 2010, Topspin launched a feature that allowed users to sell tickets with barcodes that could be printed at home and scanned with a custom iPhone app.

Topspin serves over three thousand artists including musicians, filmmakers, and authors. Notable clients include: David Byrne and Brian Eno, Paul McCartney, Linkin Park, Eminem, Beastie Boys, Arcade Fire, and Trent Reznor.

Be sure to follow Brian on Twitter
here, Michael on Twitter here, Ian on Twitter here, and Topspin Media on Twitter here.

Let us know your thoughts in the comments below and share your own tips and tricks with us!
Click to Read More...

Episode 7: The Music Biz Weekly Podcast
E-Commerce Solutions For Bands

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Here we go folks, another edition of our weekly podcast featuring Brian Thompson from Thorny Bleeder and Michael Brandvold from Michael Brandvold Marketing.

This week's topic? E-Commerce Solutions for Bands.

We discuss everything from getting your music up on iTunes and the Amazon MP3 Store, in addition to options on how to handle your merchandise sales and email marketing campaigns.

What platforms are you using to sell your band's music and merch?

Be sure to follow Brian on Twitter
here and Michael on Twitter here.

Let us know your thoughts in the comments below and share your own tips and tricks with us!
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Episode 6: The Music Biz Weekly Podcast
Cloud Music Vs. Subscription Music

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The Music Biz Weekly Podcast

Hey, it's Friday again! Sweet. And that means that we have another new episode of The Music Biz Weekly Podcast.

Today Brian and Michael discuss "The Cloud", what it is, and how some players in the new music industry hope to use as "the next big thing" to spur innovation and new revenues. On the flip side of these music storage lockers in the cloud are Subscription Music Services.

Listen to the podcast below to hear about the pros and cons of each service and to hear Brian and Michael's opinions.

Episode 6: The Music Biz Weekly Podcast - Cloud Music vs. Subscription Music by Thorny Bleeder

Be sure to follow Brian on Twitter here and Michael on Twitter here.

Let us know your thoughts in the comments below and share your own tips and tricks with us!

Thanks for listening, see you again next week!
Brian
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Episode 5: The Music Biz Weekly Podcast
Social Media Etiquette

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The Music Biz Weekly Podcast
Here it is folks, this week's episode of The Music Biz Weekly Podcast, with your hosts Brian Thompson from Thorny Bleeder and Michael Brandvold from Michael Brandvold Marketing.

This week's discussion is about Social Media etiquette on Facebook and Twitter, along with some additional tips and tricks to help take you to the next level of engagement and interactivity with your followers and fans.

Episode 5 Music Biz Weekly Podcast - Social Media Etiquette by MichaelBrandvoldMarketing
Be sure to follow Brian on Twitter
here and Michael on Twitter here.

Let us know your thoughts in the comments below and share your own tips and tricks with us!

Thanks for listening, see you again next week!
Brian
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Episode 4: The Music Biz Weekly Podcast
Music Industry Still Blaming Napster

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album sales
This week's episode of The Music Biz Weekly Podcast is a discussion spurned from the chart, pictured to the right, which was featured today on numerous websites including Mashable, Hypebot, and The Hollywood Reporter.

Listen to the podcast below and feel free to download a copy of the mp3 for your iPhone/iPod (by clicking on the little down arrow):
Episode 4: The Music Biz Weekly Podcast - Music Industry Still Blaming Napster With False Numbers by Thorny Bleeder

Below is the original article, appearing as it was published on Mashable:

According to the labels, record sales would have burgeoned if not for the existence of file-sharing site Napster. The labels’ optimistic forecast comes in the form of a chart included in a trial brief for their case against LimeWire.

The above chart was born out of a case brought by major labels like Sony Corp.’s Arista Records and Warner Music Group Corp.’s Atlantic Records against LimeWire. The trial is scheduled to begin May 2.

In the brief, the labels say:

“The evidence will demonstrate that there has been a $55 billion decline in record industry revenue over the last decade. Plaintiffs and Defendants disagree as to whether mass filesharing through peer-to-peer services has been the primary cause of this decline (Plaintiffs’ position), or just one of several causes (Defendants’ position). But even if LimeWire caused only a fraction of this decline, Plaintiffs’ damages would still be in the billions of dollars. Plaintiffs will offer evidence at trial demonstrating that far greater than a fraction of this harm was caused by LimeWire.”

What do you think of the labels’ position? Are Napster, LimeWire and Co. to blame for the declining music industry? Should the labels have embraced file-sharing earlier and adapted it to their own purposes? Let us know in the comments.

[via Mashable, via The Hollywood Reporter]
Image courtesy of
iStockphoto, shulz
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Episode 3: The Music Biz Weekly
Majority Of Bands Still Want To Get Signed

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The Music Biz Weekly Podcast

Welcome to the third episode of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson.

We've been getting some amazing feedback, keep 'em coming! Send us your subject ideas for future episodes, thoughts on what we've discussed and any comments on how we can make the podcast better.

This week’s episode:
Majority Of Bands Still Want To Get Signed
In a recent survey conducted by ReverbNation and Digital Music News, over 75% of indie artists said that it was one of their goals to get signed to a record label.  The exact percentage varied from genre to genre, including a high of  81% of hip hop artists wanting a deal, and a low of 63% of alternative artists wanting to get signed. See the poll here.

Episode 3: The Music Biz Weekly Podcast - Majority of Bands Still Want to Get Signed by Thorny Bleeder

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Episode 2: The Music Biz Weekly Podcast

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The Music Biz Weekly Podcast

Welcome to the second episode of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson. The first podcast was received with great comments and over 200 listens in the first week!

This week’s episode:
A Band’s Website & How A Band Should Blog
Episode 2: The Music Biz Weekly Podcast - Band Websites & Blogging by Thorny Bleeder

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Episode 1: The Music Biz Weekly

Filed in:
The Music Biz Weekly Podcast

Welcome to the debut episode of our brand new podcast, The Music Biz Weekly!

Featuring your hosts Michael Brandvold and Brian Thompson.

Come back every Friday to download a new episode.

The Music Biz Weekly Podcast - March 18, 2011 by MichaelBrandvoldMarketing

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The Music Biz Weekly: A New Podcast

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The Music Biz Weekly Podcast

I'm excited to announce a new feature here on Thorny Bleeder, The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson. Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques.

Tune in every week for the latest discussions and comments on the music business

Be sure to follow both Michael and Brian on
Twitter for updates on each week's podcast.

Michael Brandvold -
@michaelsb
Brian Thompson -
@thornybleeder

Debut Episode : March 18, 2011

Topics:
Introductions to Michael and Brian, and a discussion on Jon Bon Jovi blaming Steve Jobs for killing the music business.

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