Watch It Grow: An Experiment In Digital Busking
May0702:59 PM
Filed in: Indie Advice
If you're a regular reader of The Bleeder Blog, you'll remember a blog we posted in late April titled: Vancouver Musician Cultivates Earth Day Interest. On Earth Day, April 22, Victoria singer/songwriter Scott Valentine hit the streets of Vancouver and handed out 19,000 digital songs via free download cards.
It's a little grassroots street level marketing campaign which I've decided to call Digital Busking (or if you prefer, Busking 2.0). So if you happen to hear this term pop up anywhere in the next couple of years, remember that you heard it here first!
Continue reading for exclusive photos and feedback from the event...Click To Read More...
How To Break Your Band: Social Media
Apr0210:22 AM
Filed in: Indie Advice
The following video is from social media marketing guru Gary Vaynerchuck from Wine Library TV, who I've mentioned before here. This guy is doing everything right with social media and he's created an amazing brand for not only himself, but his company too.
In only 4 minutes he successfully explains why you must embrace and exploit social media now to grow the profile of your business. While his thoughts are directed towards businesses, we all know that as a DIY artist in an independent band you face the exact same hurdles; reaching a new audience, gaining new fans, and monetizing your new followers to grow your business.
Watch this video, there's some important lessons here for everyone!
Click To Read More...
The Online Artist Report Card
Jun1708:48 AM
Filed in: Indie Advice
Some of the things I discover online are far too important to just send a quick little tweet about, and this is one of them. In today's world of Web 2.0 and the development of independent artists, what you do in the online world is quite possibly the single most important aspect of your career.
Are you hunkering down at the computer every day, connecting with fans or trying to find new ones? Are you easy to find online? Is there enough interesting content about your band to keep fans interested and excited about what you're doing?
I found this Online Artist Report Card on the music marketing and social media blog Way Cool Jnr at this link, which was originally developed from Native Digital.
So if you're pursuing a career in music, take the following quiz and see how you measure up with 'Social Media Marketing'.Click To Read More...
3 Axioms of 21st Century Music Biz
May3110:59 AM
Filed in: Indie Advice
The following summary regarding the marketing and promotion of music in the twenty-first century comes from James Lamberti, VP Of Marketing & Artist Services for Topspin Media, a new technology startup.
These three tiny bullet points summarize the business perfectly for today's artist and content owner. Of course, it does over-simplifiy things greatly as none of these steps are simple to excel at, and each requires a tremendous amount of time to successfully develop. Click To Read More...
New Comment Features
Mar0709:32 AM
Filed in: Opinion
I've just installed four new features into The Bleeder Blog's commenting system. Check it out:...
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Concert Junkies Rejoice: Setlist.fm
Feb2609:10 AM
Filed in: Music News
A really cool new social media website has just launched that any serious music fan or collector of live bootlegs needs to check out. Setlist.fm is a free wiki-like service to collect and share setlists.
Click To Read More...
Twitter Meets Music Blog: Blip.fm
Feb2210:45 AM
Filed in: Music News
Are you on the cutting edge of Web 2.0 and like to be part of the latest social networking sites?
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$99 Music Videos
Feb1909:54 AM
Filed in: Music News
$99 Music Videos is an independent music channel of music videos, all made for $99 or less.
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A Band As A Brand
Jan0512:50 PM
Filed in: Indie Advice
When the word "brand" comes up in indie music circles people are often turned off, insisting that the branding of music dilutes creativity and reduces artistic expression into a commodity, devoid of expressive merit. But what is a brand? Is having your band as a "brand" that awful of a thing?
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