My Solution To Save The Music Industry
Nov1311:37 AM
Filed in: Opinion
The music industry's money, energy, passion and creativity would be better spent trying to improve upon the user experience of file sharing rather than fighting it through legislation.
Focus on what the music consumer really wants, and deliver it, blowing away any and all expectations.
The businesss needs to out-think the freebie alternatives, create something new that can't be replicated through file sharing, and then monetize that new technology through a paid monthly service.
No, I'm not talking about another iTunes clone. That's boring. And while I do love Spotify, it can become boring as well since there's no Recommendation Engine to encourage new music discoveries. And there's no graphics to to entertain the ADHD kids.
The answer lies within existing technologies which we can morph and create something with. Something new that...
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10 Ways To Make The Most Out Of Social Media
Nov1707:47 PM
Filed in: Opinion
I've mentioned it before on these pages, but it needs repeating...as an artist, you are an entrepreneur. And as an entrepreneurial business, marketing is one of your biggest hurdles. It's marketing that brings fans to your website, to your concerts, and ultimately end up buying your music and t-shirts.
So what's your marketing plan? What are you doing online to get noticed and to spread your personal brand? And perhaps even more importantly, how are you delivering that message?
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How To Make Successful YouTube Videos
Sep0411:18 AM
Filed in: Indie Advice
I had a conversation with someone this morning about how to create successful viral vidoes for your band, so I figured I might as well share my thougths with everyone on The Bleeder Blog since it's something that most artists can improve upon.
In a world of expensive marketing and promotion campaigns, creating online video content for your band is a no brainer. It's inexpensive, quick and easy, and more often than not it leads to a source of discovery for new fans.
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Persistence Leads To Success
Sep2302:00 PM
Filed in: Indie Advice
As an artist you are just like any other entrepreneur, hoping that your passion and talent will lead to a sustaining career. But as with any entrepreneur, simply having a great product isn't enough.
How will people hear of what you have to offer? How will you develop a buzz around your music?
Creating a solid business and marketing plan with a clearly defined goal is the first step. But as you work through your plan and make all of the necessary calls, you'll undoubtedly be confronted with many closed doors and unanswered emails. This is where the majority of bands falter and begin to lose their way. They give up far too early and aren't prepared for the countless hours of working the finished product...your album.
So what sets successful artists and entrepreneurs apart from the rest of the pack? Persistence and perseverance. It may sound like an overused cliche, but it's the truth: Persistence leads to success.
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Metadata And The Name Of Your Band
Aug0504:46 PM
Filed in: Indie Advice
There's a new, major label Canadian band that just popped up recently, a product of Universal Music Canada and Much Music's "reality show" disBAND, and they're called Stereos. Their name actually sounds kinda cool. It's almost daring, to boldly name yourself after such an archetypical item of pop culture is risky.
Personally, I can't stand the band. Their music makes me angry. They're a young, hipster, tattooed band in skinny jeans and dayglo t-shirts that tries to look rock, yet they sing with a digital vocoder/auto-tuner thing, not unlike all of the poppy hip-hoppers. You know, that damn voice modulation thing, that dreadful device originally brought upon us by Cher (you know the song I'm talking about).
But the point of this post isn't to bash their music or their style (I'll save that for another post). The point I want to bring up and discuss is their name, Stereos, and whether it's a wise choice considering the time we're in, the age of Web 3.0?
