Is Social Media a Silver Bullet to Success?

September 16 2011, 11:13 AM

No.
There is no silver bullet, no single solution to success in music, the arts, or entrepreneurial startups. But... there is a very well known and proven path.

In marketing, it's referred to as the Sales Funnel, which is as described as simply as this:

Awareness
Connection
Commerce

Now, if we parlay that into Music Marketing Direct-to-Fan terms, here's a formula for you to consider, made popular by technology blog Techdirt here:

CwF + RtB = $$$

defined as: connect with fans + reason to buy = sales
(read more about this formula here)

While social media won't guarantee your success, if it's used smartly and creatively it will begin to illuminate the path to awareness with your target audience. What you do with that connection is up to you.

And that's where it all begins...

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