Video: Seth Godin On Why You Need A Tribe

February 10 2009, 11:57 AM

Filed in: Opinion

Seth Godin is one of the world's most acclaimed marketing gurus, authors and speakers. His most recent book, the best-selling "Tribes", is a must-read for anyone interested in becoming a "Leader of a Tribe".

So...how does that pertain to music? Well in the world of music, a Tribe is your fan base.

Think of all the truly successful acts out there who started with a dedicated following and turned it into a successful lifelong career: The Grateful Dead, Dave Matthews, Nine Inch Nails, etc.

Check out the following interview with Seth Godin to get a little insight into his philosophy on Tribes.

Tags: Seth Godin | Tribes | Video

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