Now that Apple has launched iCloud, I wonder if they'll ever make a serious revitalized push with their fledgling social network for music, Ping?

I think they need to make it web based and to focus on Twitter/Facebook integration and use it to supplement those networks, rather than compete with them.

Apple also needs to make iTunes a web-based player. With the new iTunes Match, they could very easily make it your new central, one-stop web-based music player, available anywhere and on any device, similar to what Rdio and Spotify are now offering music fans.

Apple needs a better music strategy than what has currently been presented. It just seems so scattered and unfocussed. I've been having a great discussion on this topic over on my Google+ profile, here's a couple of key comments:

"The problem with Ping is that it doesn't do anything new. It's a semi-social network that does nothing new or better (or even prettier)."
- Amy Plachta

"In addition, its a shame artists can't embed little music store widgets on their website, allowing their fans to purchase directly from iTunes without leaving their site. You're right, they need a new, web-based strategy badly."
- MaryLiz Bender

So what do YOU think... Will Apple's Ping Get The Push?

— Brian Thompson

Tags: Apple | Ping | iCloud | ITunes Match | Social Media | Music Marketing